Optimizing Health and Life with Ron Fry from Red Rock Health

How does someone go from serving in U.S. Army Special Forces to helping transform healthcare in Southern Utah?

In this episode of The Samantha Parker Show, Samantha sits down with Ron Fry, co-owner of Red Rock Health Optimization in St. George, Utah, to discuss his remarkable journey from military service to entrepreneurship and preventative health.

Ron shares his experiences serving as an Army airborne infantry officer, earning his Green Beret, training during the aftermath of 9/11, learning Mandarin for Special Forces missions, and deploying to Afghanistan where he worked alongside local forces during one of the most challenging periods of the war.

He also discusses his book, currently being developed for television and the real-life experiences that inspired it.

But this conversation goes far beyond military service.

Ron explains why he co-founded Red Rock Health Optimization, one of Southern Utah's premier longevity and performance clinics, and why he believes healthcare should focus on prevention instead of simply treating symptoms.

We also dive into:

The journey from BYU to U.S. Army Special Forces
Serving in Kosovo and Afghanistan
Leadership lessons from military service
The true story behind Ron's book and TV adaptation
Why DEXA scans reveal far more than your weight
Metabolic testing, VO₂ max testing, and biological age
Stem cell therapy and regenerative medicine
Peptides and health optimization
Trevor Higgins' remarkable recovery story
Building Red Rock Health Optimization in St. George
Living longer, healthier, and stronger

Whether you're interested in military leadership, entrepreneurship, longevity, health optimization, or personal growth, this episode is packed with practical insights and unforgettable stories.

If you're in St. George, Utah, and want to learn more about proactive healthcare, body composition testing, metabolic health, or optimizing your performance, this conversation is a must-watch.

Subscribe for more conversations with entrepreneurs, business owners, creators, health experts, and inspiring leaders on The Samantha Parker Show.

Chapters

00:00 Meet Ron Fry
01:02 Book to Screen Plans
02:15 Military Roots & Special Forces Training
05:50 9/11 and Becoming a Green Beret
08:40 Language Training & Global Missions
11:17 National Guard Deployment
15:51 Afghanistan Mission Story
20:21 Military to Entrepreneurship
22:54 Building Red Rock Health Optimization
24:44 Why DEXA Scans Matter
25:53 Muscle, Fat & Bone Health
28:04 Why BMI Gets It Wrong
28:52 Resting Metabolic Rate & VO₂ Max Testing
31:37 Biological Age & Performance Metrics
34:03 Health Optimization vs. Sick Care
36:18 Trevor Higgins Recovery Story
40:54 Living Longer Through Preventative Health
44:59 Building a Healthier Southern Utah
47:33 Final Thoughts

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Transcript

Hey, guys. Welcome back to the Samantha Parker Show. Exciting episode. I feel like I say that every time. I'm like, "Oh, this guest is so cool." But it's really cool to get to talk to really cool people, and you know you're a really cool person, right? I hope you know that. If I'm here, I feel like I am. Okay, good. So today I'm sitting down with Ron Fry. Are you the owner/co-owner of- I'm a co-owner. I'm a partner ... okay, you're the part- Red Rock Health Optimization, which is a really cool facility. We're gonna get into it, but I think the way that, like, it all came about, and then just learning so much about you, I'm like, oh, my gosh, like, this guy should have a TV series, which I think you kind of almost do, right? Something like that is in the works, which would be fantastic. Yeah. Can we talk about that, too? Is it off limits? Sure. Okay. I'm like, "Do you have any NDAs signed?" No, that one, the, whatever NDAs I have, that one is not off limits. Okay, cool. So you do have some NDAs? I do. You do? Yeah. Oh, my gosh, I was totally just joking around. W- in what area? In, this is, like, a production project that we're working on. Okay. And- That's cool. Yeah. No, it's, it's kind of exciting. So I, I wrote a book in 2016, and so basically it's gonna be based on that. Okay. See, that's what I thought. Yeah. That's why I was like, when I was making jokes about NDA, I'm like, well, you're gonna have maybe this thing go out, this TV thing/series/maybe YouTube. I don't know. I've heard a lot of different things. Yeah, it's, it's no, right now, it's, it's, we had, we had a project where it was gonna be an actual movie, and then there was so much cut out of it that there was another team that basically came forward and prod- proposed doing, like, an eight-episode, like, series. Yes. I heard you talking about that. Yeah. So that one's, that one's being negotiated. Things are being put together for that. Financing's being put together, negotiations with the US Army for resources and assets is being done right now, so when it comes- Where would the series be? What would it- Like, where would we watch it? That's, these guys like Amazon. Okay. The guys that are working on it. Yeah. But they, they're more independent, so they could do it from Amazon and then move it to another platform- Mm-hmm ... after. But we'll see. I'm, I'm, I'm really pushing to have it filmed in Utah. Yeah. I think it would be appropriate, like, very similar terrain, and- Yes. Okay, so can we talk about that? So you have a book. Let's talk about your book real quick. Okay. So let's give a little backstory on Ron. I'm like, "Why are we talking to him, besides the fact that he's a badass?" Okay, so h- how do you introduce yourself? So a lot of times I'll read people's bio and I'm like- Yeah "Mm, I've got it right here," but how do you introduce yourself? Yeah, I'd say, like, "Ron Frey. I'm an entrepreneur, dad," but my past or, like, where I kinda built the foundation of my career and everything else was, was an airborne infantry officer and then a special forces officer, and I got to do some really interesting, unique things during the war on terror that just right place, right time, and got to experience a lot of things and see a lot of things and prove a lot of warfare theories and unconventional warfare. Okay. And- Yeah. I sent my book recent- my book? Oh my gosh. We're definitely cutting that. I, I sent Ron's book recently over to my husband 'cause I was telling him a little bit about you, and he's like, "Oh my gosh, I'd love to talk to this guy," you know, 'cause my husband was in the Army for 21 years, deployed multiple times. Oh, nice. Yeah. Yeah. And so I was kinda telling him a little bit about you, and I was telling him that I went over, you know, to Red Rock and I got a DEXA scan and all the cool things, and he's like, "Oh my gosh, I've heard them on the radio. I wanna go to them." So I thought it was kinda cool. Yeah, no, that's great. Like, and that's the fun part about the business also is, like, you just get people from all walks of life that are coming to improve themselves, and, like, I, I could spend hours there just talking to everybody about their story and what they're trying to do, and it's, it's, it's, it's a lot of fun. Okay, so what branch of the military were you in? I was, I was an Army officer. You were an Army officer. And then how did you get into the military? So, you know, my, my grandfather was in the Navy, World War II. My dad was in the Army in Vietnam. And both of them were like, "Well, after what we did, why would you wanna go in the military?" Mm-hmm. And I just really thought it'd be, I just thought it'd be great. Like, I'm very patriotic, and I thought it'd be an adventure and it'd be something that I wanted to do, that I was like, "Well, hey, well, I can do that while I'm young, and I could do a career or I could do a few years," but I thought it'd be, like, a great experience. And so I got an Army scholarship, so I went to BYU. They paid for all of my college. During those four years, I got to do some great things as a cadet, got to go jump out of planes, like, in Georgia, got to go helicopter... I mean, rappel out of helicopters in Hawaii. And then when I graduated, I I chose to go into infantry. Okay. What year was that? That was in '96. Nine... Okay. So this was kinda pre-9/11. What was going on in '96? Nothing. Yeah. Like, it was pretty, it was pretty quiet. Wasn't there, like, Desert Storm? It was after Desert Storm. Okay. After Desert Storm, before Kosovo, before a lot of the Balkans. So it was kind of a quiet time, actually. And, So I had the, I had the, I, I got to choose my branch. I could have gone you know, armor, like driving tanks, or aviation. I don't know if my eyes were good enough for that. But I, I wanted to go... Actually, I wanted to go Special Forces, but you have to choose a regular branch and serve for, like, four years before you can apply to that. And I, I was like, "Well, my dad was infantry." I thought that would be the best path for me to learn the experience I wanted to. So I got accepted to the infantry, and then I s- I- we had the choice of going to Hawaii or to North Carolina. My wife wanted to go to Hawaii, and I chose North Carolina because I got to jump out of planes. And so, it was a great job. So I sh- I show up, like, as a, as a second lieutenant, like, right out of college. Yeah. And I mean, I got to go to the infantry school. I got to go to Ranger School. I got to go to some great training, but I showed up and I had 40, like, soldiers that, like, all of a sudden I'm in charge of. Like, had no idea what I was doing. But it was a, it was a great experience, and then you learn on the job, and you get to do exciting things, and you learn leadership and exercise leadership, and it was a g- it was a great job. Yeah. That's really cool. So obviously things heated up at 9/11. Yeah. Yeah. So there was... I mean, you know, it's... Kosovo happened when I was in the 82nd, so I was a, I was an executive officer in an airborne infantry battalion, and we got deployed to Kosovo right after, you know, the US bombed Serbia and all that stuff. And so that was an eye-opener to see, you know, two cultures in absolute conflict. You had Muslims, you had Christians, you had political and, like, ethno and religious, like, conflict, and it was really... It's the first time I'd seen it. Like, I mean, see these people, how much they hate each other, and at night, they'd, like, do raids and kill each other, and we're trying to be peacekeepers, but we're trying to figure it out. Mm-hmm. And then we're trying to coordinate with the French and with the Germans and with all these other people. And so it was a, it was a, it was a good eye-opener, but it wasn't... It was kind of a low-level war. And then 9/11 happened while I was in Special Forces training, and that was, that was interesting because it, it happened- I mean, the world was quiet, and it's crazy. Like, we'd actually gone, a bunch of officers in training, we'd gone up to the Pentagon, and we'd gone up to the CIA, and we'd done tours. And I remember a guy in the basement of the CIA ask us if we were at war, and you got, like, 30 officers around the table, and we're like no." And he goes, "Well, we are." He's like, "Al-Qaeda declared war on us years ago, and we just haven't responded." And they, and he listed out all the attacks they'd done and said, "We've been at war for years, but we pretend like we're not." And that was a week before 9/11. Oh my gosh. And so when 9/11 happened, I was actually in a class learning about terrorist nets and cells, like how they're organized. And, and when the, when the plane hit the, hit the tower the first time, someone comes in the classroom and says, "Hey, a plane just flew into the, into the World Trade Center," and everybody laughed 'cause we thought they were trying to make the class exciting. Oh, okay, that's kind of creepy, though, that you were, like, learning about that while it flew in. I was in high school when it happened. And my mom used to come in my room in the morning- Yeah ... and she would get in my bed and turn on the news while I was getting ready and, like, talk to me. Uh-huh. And she's like, "Sam, look at this." And it was the, I think it was the second plane hitting. Yeah. And I was like, "What is that?" And she was, like, freaking out, you know? And I'm like, "Oh, that's like... Mom, that's not real. That's just, like, a movie," 'cause it was so weird. Yeah. It just, it was surreal. Mm-hmm. Like, it was... I mean, you can't imagine that it could happen. And but yeah, it was like the first one came in, and everybody laughed, and then, you know, then the guy comes in and opens the room. And, and we're in a room with no windows. Like, we're at the Special Warfare Center in Fort Bragg. And y- s- when the second one come, they say, "Hey, you guys need to come out into the lobby," and there's, like, a big screen TV. And we sat out there for the next hour or so and just watched, and we saw the, we saw the towers come down. And all these guys- They're all like, "Oh my gosh, our, our lives just changed. Our careers just changed." Mm-hmm. Like the whole world has changed. And yeah, it was, it was, it was crazy, and everything changed after that. Everybody... In Special Forces everybody is assigned a language, and I was assigned Mandarin. And- D- do you speak Mandarin? Well, I, I learned Mandarin, and I c- you know, I don't wanna tell people I do because then people wanna test me, and that's... I was like, hold on. But yeah, I mean, the, the Army spent 15 months training me, training me in Mandarin, like, at Monterey, California. It was, it was a great job. But- What, what was the purpose of that? Well c- so Special Forces, every Special Forces group is assigned a geography in the world. Okay. And so you've got, you know, Asia, you've got Europe, you've got South America, you've got Africa. Each group, a, a, a 12-man team will have multiple languages from that region, so your ability to, like, speak to the locals is, is, is important. Yeah. And so I knew I was gonna be assigned to a, a a dive team or underwater operations team that was focused on Asia. So I had guys that spoke Tagalog, guys that spoke Thai, and- Okay, so you're learning how to be an underwater diver soldier, and you're speaking Mandarin? Is this- Yeah, sounds pretty weird. Okay. Yeah. No, I... Yeah, I'd already gone to, I'd already gone to dive school, which is like, it's just, it's just how you get to the job, right? So- No, no, no, it's just so int- I find it fascinating the things that the government do. They're like, "Just in case." Oh, yeah. "Just in case we need an underwater diver who speaks Mandarin." Do you know what I'm saying? I do. I do. Yeah. It was, it's it's funny. Well, you g- I mean, all the teams have a different... It's kind of like everybody has a specialty on how you get to the job, and then we all have the skills of once you get to the job how you do it. But, you know, we're all supposed to be able to, like, jump out of helicopters, airplanes, and then some of us get trained on, we can be delivered by boat or by submarine to infiltrate a country- Yeah and then do our job. And but it was funny 'cause, like, when about two weeks after 9/11 all of the, all of us that were in training, we all got lined up and they changed everybody's languages except mine. Everybody was getting changed to Arabic and Urdu and Pashto and all these, like, Middle Eastern coun- like, languages. And then they finish on, like, "Fry, you're sh- Mandarin. Like, how did you get Mandarin?" I'm like, "I don't know, but I'll keep it." Yeah, that's kinda, that's kinda cool. It was. It was cool. It was, it was it was good, but it was very, very random, and I- It feels random. Yeah. It was great skill, but the whole time I was like, I mean... But then when I was in language school I saw, you know, when I was still in Special Forces training I saw the, you know, what happened to Afghanistan, where Special Forces and CIA went in and basically defeated the Taliban, and then you had Marines and other people go in there and, and start fighting and securing the country. And I was like, "Well, I guess I missed out on that one." Yeah. And then while I was in learning Mandarin at, at DLI, Iraq went off. And I'm like, "Well, I guess I'm not going to that one." I mean, that was, that was happening. And then I actually got out of the military in that time. Like, I, I had transferred my commission to the National Guard, and I got out, got a job, and six weeks later I went to my first drill at the 19th Special Forces up in Draper, and they said- And did they say you were going? Yeah, they said- Yes ... "Hey, guys, at the end of this drill we're actually deploying to Afghanistan for a year." And I was like, "Okay." Yeah. I took it much better than my wife did. Yeah, my husband was in the Army Reserves. Yeah. Yeah. It's, it's... Well, I mean, after, after the War on Terror, like, the Reserves and the National Guard became... There was more deployments from a lot of those units than the active duty units. Mm-hmm. They just, they just tapped into- They just kept... He was on, like, a rotation. Yeah. He missed one of his rotations 'cause we moved here, and they let him switch to a different unit. Okay. So he kind of, like, skipped one and yeah. Got, got a small reprieve. Yes. Yeah. That was a, that was a crazy time. Yeah. It's super interesting. I'm not even gonna pretend like I understand, like, how all of it works, you know? If we had my husband in here, he could explain it a lot more, but I'm always like, "You did what? In the what what?" You know? What was your job and where were you and- Yeah. People will be like, "What was his call sign?" or something, I'm like, "I don't know." I tried to follow. I know. I was trying to explain to somebody about call signs and standard operating procedures, and he was asking me, he's like, "Well, aren't all the standard operating procedures the same?" And I was like, "Well, yes and no." Some are the same across all the branches, some are the same just within Army, and then some can be different from, like, one 40-man platoon versus another 40-man platoon that's, like, in the same unit. Mm-hmm. And so there is a definitely a different language within the military, but, like, it's there's a lot of variation, too, and so you could be speaking... Like, Army can be speaking to Marines, and you understand some of the language, and then the other stuff is like, "Well, I have no idea what you guys are talking about." Yeah. And that's a- Yeah. So guys that have been in 20 years, there's still confusion. Yes. And my husband says there's a lot of death by PowerPoints too. Yes. He's like, "What are we doing right now?" Yeah, once the military discovered PowerPoint, it was over. Gosh, one of his deployments, they made us do the family readiness group. Uh-huh. Did your wife have to do that? Yes. I didn't have to do the other ones. Yeah, she wasn't a fan. Oh my... But you know, I think I was, like, eight weeks pregnant, puking my guts out, you know? And he's- Yeah ... getting ready to deploy, and I was like, "How did we end up here?" You know what I mean? Yeah. And I was like, "Jake, I gotta leave to get some food," and we're, like, watching a PowerPoint on suicide, and I was like, "What is this?" You know? I know. I think I, like, flipped. Well, what's funny is, like, when I, when I was in the 82nd, it's like you're a, you're the America's, America's contingency division, right? So the 82nd is almost involved, like, at the very first of almost any, any conflict because, because they're, they can be delivered anywhere in the world by aircraft, that there's always one battalion out of the nine, at the time, that was on two-hour recall. So you got 18-year-old kids with a pager, right? And but every time you're getting ready for that recall, you have to go in and get your immunizations and y- you get a physical, and I think I forgot my shot record every time that happened. And you walk in, and next thing you know, like, "Well, if you don't have your shot record, we gotta give you all your shots again." Oh. So I, I probably got- Way, way more vaccinations than any- You got a little- ... human should have. Yeah. You got some boosters. Yeah, totally. Totally. But it was, yeah, it was funny. And then when we went to Kosovo, I was like, "Well, Becky, you're gonna be part of the, you know, the readiness group. Like, you're one of the officer's wives, so you gotta help manage all these soldiers' wives." And it was like, "Well, you're, you're the officer wife. I didn't sign up for that." That's how I felt about a lot of it. Yeah. Yeah. I was like how do I not do that?" You know, I'm just trying to survive. Yeah. I'm trying to survive without my spouse, and now you're telling me that I have responsibilities- Yes. ... that, that I didn't sign up for, that I'm not paid for? Yeah, especially at that time, I was, was, like, pregnant that whole deployment, had the baby, you know, by myself, and then, yeah, and was working a full-time job. Yeah. That's just not- Yeah ... not ideal. And I think my oldest, who was five at the time, so yeah, it's not fun. I know. It's tough, you know? I think a lot of, a lot of... You know, our first deployment, we, like, Becky and I had Tanner, like, like, I just had a one-year-old. Mm-hmm. Like, went and lived with my parents, like, up in their cabin, Hubble Creek, and so it was like you got all this family support. Well, most of the soldiers' families, like, they're, they're at a base, and they don't have family or support, and so they're trying to survive, like, on, like, minimum wage type money without their spouse. Mm-hmm. And it's like it's an incredible burden for a lot of those families. Like, those, I... It was, it was, it was tough on our family, but it was a fraction of how tough it is on most families that don't have that support network around you. Yeah. Be, it'd be tough. Yeah. I feel like I did a lot better the next deployment. It was like I had things in my head, you know? I was, like, checking boxes, and I, I, I did a lot better, and my kids were older. Yeah. You knew what to expect. You kinda had a plan. Yeah. Yeah. Okay, but so you get deployed, and is that deployment the center of your book? Yes. Like, that experience? Yeah. So when we went, we went to Afghanistan, we, So at the time, the Taliban had been defeated. They'd been pushed into Pakistan, and then the US Army's trying to help Afghanistan develop a government, develop an army, and so there's this huge power vacuum. And so then, like, Pakistan's intelligence and the Taliban started coming back into Afghanistan trying to take over again. And so when we got deployed, we got... You know, you had all these Special Forces teams that are like, "Okay, you were assigned this geography, and you're gonna go there and, like-" prevent Al-Qaeda from taking over this area." Well, they're giving us these monstrous areas. And so, like, we were looking at the area we were in and it was, like, the size of, like, two or three states, and I've got, like, a team of... We were supposed to have 12, we only had 10. And it was like, "Okay, so what are we supposed to do? Like, how are we supposed to secure this whole area?" And it was, it was an interesting time, but we got, we got assigned to go into a valley where Osama bin Laden had in-laws, where it was the last place where Al-Qaeda actually had a stronghold, and our mission was to go into this valley that nobody had ever controlled and to raise an army of local soldiers, like mercenaries or- Right whatever you wanna call them. Uh-huh. And we basically had 40 Marines at our command. I had a, my Special Forces team, and then we just hired a bunch of locals and trained them and armed them and tried to control a valley of, like, 200,000 people that was, you know, like a radius of, I don't know, 75 miles. I mean, it was huge. Yeah. But it was, it was crazy. It was great. I mean, everybody were getting weird missions, but we got one that was kind of like, you know, in Vietnam, they tried this experiment where they'd... They called them A Camps, where they put them on the border, and then the Special Forces would raise a bunch of soldiers, and they'd have all the soldiers' families live within the camp, and they used that as, like, a stronghold to try and defeat the enemy and control the population. And so we got to kinda do it. We were kind of an experiment of, hey, we're gonna try that same thing, where you got these American Christian men trying to recruit Afghan Muslims to help us find their cousins that were Afghan Muslims. Like, it's a really difficult, like, proposition that, like, ethnically, culturally, and from a religious standpoint, we're not aligned with them, but we're getting, trying to get good Afghans to work with us to help us find bad Afghans and, and Muslims, which was just, on itself, I think people underestimate how difficult that is. Uh-huh. I could only imagine. Yeah, so we li- we lived with them. I grew out my beard. We were wearing local clothes. We- Really? Yeah, I, I had a big, long red beard, and we were wearing their clothes half the time, US Army uniforms half the time. That's crazy. It wa- it was funny. And then we, and then we, and then we had the task of we had to arm these soldiers, and nobody could agree on how we were gonna get funded to do that. And so we're recruiting these soldiers, and I'm saying, "Well, you gotta bring your own gun." Well, they all have guns. Okay. So they all brought guns. They all brought ammo. And then it's like, well, we gotta give them uniforms, 'cause when they're walking in the hills, they look just like the people we're trying to find. Yeah. And so nobody would give us uniforms, and so it was funny. I actually went on... US Cavalry is, like, a... They sold Army surplus stuff, and I actually bought tiger stripe uniforms 'cause they were the cheapest. That's what, like, we used to use in Vietnam, and so the only military unit in the world at the time managed by the US military was, like, running around in tiger stripes, which is, like, the same uniforms they wore in the, the movie Green Berets with, like, John Wayne, right? So it was, like, so... It was super retro, and it was awesome, but it actually blended in really well in this river valley and... But it was, Feel like it worked. Yeah, it was totally, but it was the Wild West. It's like nobody knew what we were doing We, sometimes we forgot the US military knew we were there. Yeah. And we're just, we're just out there doing our thing, trying to figure it out, and it was it was great. We got... We made great re- relationships with the people. We had really good success. And during the day, I was more like the mayor trying to, like, adjudicate problems between villages and between people, like, going to all these shura meetings, which is like city councils. And then at night, during the day we get intel, and then at night we're gonna go do raids, and we're gonna go try and catch people. And so it's like during the day I'm trying to be like a politician, and then at night we're going out and doing what we normally do. Doing army stuff. Doing army stuff. But yeah, it was a very unique, unique mission. That's so interesting. So that's all in your book, right? It is. Okay. I have your book added on Audible. It's my next one. Awesome. Yeah, no, I'm really excited to listen. Okay, and then from there though, like, how did you get to Red Rock Health? So when I got out of the Army, I got into, like, I got into the medical device sales, like pacemakers, cardiac devices. It's funny 'cause I, I felt a lot of satisfaction in what I was doing in the Army. I felt like what we were doing made a difference. I was surrounded by quality, like, quality individuals, right? People I respected. I enjoyed working with them. They were patriots. They were professionals. And when I was leaving the military, I was like, "Well, I need to find a field that I feel some... Yes, I wanna make money, but I gotta find a field where I feel like I'm making a difference. There's gotta be some sort of psychic income beyond just green paper," right? Mm-hmm. So I got into pacemakers, and you're going into surgery with a cardiologist or electrophysiologist. You're helping them do implantable devices, and somebody that came in there with a slow heartbeat or a fast heartbeat, they walk out with a device that helps them be safer- Yeah if you will. So I enjoyed it. It was good. I started making relationships with, with doctors, started working in outside of devices, started working in surgery centers and, and trying to help open facilities for cardiology. It was good, but it was... You're dealing with Medicare. You're dealing with, like, insurances. And a few years ago- Like my path was like I wanted to be health- healthier, and I got a DEXA scan and saw like what my body was made up of. You know, got to see how much fat I have, muscle, bone density, and I talked to my son, who's very much into fitness and very much into peptides and alternative methods and like all the science behind like physical fitness and health optimization. Like, that's just his passion. It's been like in high school, him and his buddies, they- they're very much into like weightlifting and fitness and performance. And so we were talking for a while and, and he was gonna go off and do basically a totally separate business that was doing what, you know, optimizing with testosterone hormones, blood panels, et cetera. And we decided to kind of put the two ideas together and bring DEXA and, and that type of technology in with everything he was doing. And about the time we were putting that together I got injured, and we were climbing a mountain, and my knees were so messed up that I couldn't finish the climb. And when I came back, I was so disappointed that at, at that point in my life, there's, there's not a task where I set my s- my mind to do physically that I couldn't accomplish. And I was kinda depressed. I'm like, "Okay, well, is this the best I've-- Are my best days behind me? Am I, am I done?" Yeah. So when I came back, I was, same thing, I was seeking after some alternative therapies and ways that I could get my knees back to where they would've been. I looked at surgery, I looked at all kinds of things, and then f- found a physician in St. George that, that does stem cells. And that's after I looked into Columbia and Panama to go there and do stem cells. And, Yeah, I feel like we could have a whole podcast just on stem cells, really. We could. Like, honestly. Yeah. That stuff is wild. And that would be ... It's, it's an amazing ... It's, we're at the, we're at the frontier of this- Maybe we should do it. We should get the doctor. Yeah. What's his name? Dr. Petersen. Yeah, we should get Dr. Petersen from Red Rock over here, and we should do a whole- That would be fun ... we could do a whole little panel on stem cells. The big- Do you wanna schedule that, Cindy? Yeah, I mean, the biggest thing about it is most people don't know that you can do that right here in the States. Yeah. And they have no idea. But, like, to July, August. Yeah. She's looking at me. She's gonna do it, see? I did. Awesome. Okay, keep going. Let's do it. Yeah, for me, just, like, I was, like, the first patient of Red Rock. And so as we're kinda putting that all together, and we're putting together, like, this health optimization clinic where people can come in, find out where they are physically, and then we help them map a path to get to where they're ideally trying to be. And then adding the stem cells therapy to that same mixture where it's like, well, now that becomes kind of a marquee therapy that we, we can offer, along with everything else we're doing. And so I'm not known as the genius. I'm not known as the guy that knows everything. That's really Tanner, Dr. Petersen, and our, and our providers. Yeah, I talked to Tanner, which is your son- Yep ... this morning, and he was super knowledgeable about a lot of stuff. Yeah. He's, he's a, he's the poster child for our business. Like, he is super fit. He is all those things, but he is super knowlege- knowledgeable. Mm-hmm. Very nice guy, too. I'm just known as the first patient, so I'm kinda like a poster child of, okay, well- This is an older guy that wanted to do better, and he did everything we asked him to do, and look, he's better. Yeah. Right? I'm not, I'm not the knowledgeable one. I'm kinda like the, "Okay, well this is, like, our ideal patient." Mm-hmm. But it's, But you guys started with the DEXA scan, right? We did. And then kinda developed from there. So let's back it up. So I went and got a DEXA scan last week, and you know how I talked to you, we were... Well, we ran into each other at a coffee shop- Yeah ... and I was telling you how I'd gotten a DEXA scan where, like, you just hold the sensors. Yeah. And then I walked out and I was like, "Basically, they told me I was a fatty." Do you remember that conversation? Yeah, I do. I do. And you were like, "They did?" And I was like, "Yeah." But I went and got... So I was a little nervous to go get the DEXA scan- Yeah ... over there. I walked out of Red Rock feeling so good. That's awesome. Like, yes. So informed, so much knowledge, like, it's one of those where you lay in the bed and the whole thing moves around you. I don't know what it's doing. What is it doing? Yeah. Scanning you? It's doing a lo- le- low-level X-ray and basically identifying what's fat, what's muscle, what's bone. Yes, and it was so cool. And then her suggestions, you know, it was saying, like, "Oh, we think you should take off," it was like a pound of visceral fat. And I'm like, "Oh," you know? Instead of where sometimes they get your height and your weight and they're like, "Fatty." Yeah. Yeah. And I've always kinda felt that way, 'cause I'm really tall, you know, but like I told you, I was like, I just ran a half marathon, I go to the gym all the time. Like, I don't know what it wants from me, you know? Yeah, exactly. So then everyone's bodies are so different, so walking out of there I was like, the amount of muscle I had was amazing. You know, seeing, like, the visceral fat, I was like, oh, that's no big deal. That's just- Yeah ... you know? Like, I will work on that. And then what else I thought was really cool was how much your bones weigh. I'm still so fascinated by this. She was like, "Can you take a guess?" And Cindy was with me, and I'm like, "Okay, is it low or high?" You know? And she's like, "I'm not gonna tell you." So I guessed 30 pounds thinking I was guessing really low. Yeah. No, I think mine was like 5.97 pounds. Yeah, which is always amazing, is like how does our bone support our entire structure and that's really what it- Yeah ... but it's, it's- I went home and asked my 15-year-old, and he's like, "I bet it was like 90 pounds." And then he's like, "Well, what weighs so much in your body?" I know. No, that's good. But I love that, I love that feedback, 'cause I think the, the nice thing about a DEXA scan is, is for one, like, a scale will lie. How, you know, there's so many... We're making guesses as to how fat we are, what we should do, like, and you go get a DEXA scan and it's like, not only does it, the, the software that, that we have, that's the main reason we did the, the program we did is- It gives you that breakdown of your visceral fat, your subcutaneous fat, your lean muscle mass, lean tissue, and then, and your bone. But then it gives you, like, a grade of where you are in all those things, and so not only can you be satisfied of, like, "Okay, I've been working hard. This is all good," but there's also things where it's like, "Well, hey, that's something I should work on." And then our focus is, like, okay, well let's help you determine, like, how you fix that or how you, like, improve that. And what I've enjoyed is, like, you know, we- when we first started just over a year ago, get people come in, and some people are really happy, and some people are really not happy with what they see. But then to map out, like, a, like, a plan for them to improve to, like, like, achieve optimization. Then they come back in three or six month and, and they're seeing a graph of, "Oh, my muscle's going up. My fat's going down." Mm-hmm. "Oh, my bone density's improving." And then when people start quantifying success on, on how they're feeling- Then that, that f- success feeds success, and then they'll continue with good habits. Mm-hmm. And I think that's, that's the part that's, like, really fun. Yeah, it was cool. And I've been working on a lot of stuff too, so it's like I was down some weight, and my bones looked amazing. There was just so many good things besides being like, "You're obese," where you're kind of like- ... "Wait, what?" You know? Yeah. No, it's, it's funny 'cause like, coming back to the army, it's like they got that whole BMI chart. Oh, that one's bad too. And if you're short and muscular y- you're fat. You're overweight. You're at risk. And it's like, well, that person could have 10% body fat, it's just you're going based on height. And, and then they start measuring parts of your body, your trunk, your legs, whatever, and they're trying to make this, like, third-party guess with actual no facts of what's really going on in your body as almost like a proxy for, for health. And it... And most of the time it's just like, it makes you feel like crap, 'cause you're like, "Well, I feel like I'm in shape, but you just told me I'm fat. You just told me I'm..." Yeah. Well, and then everyone too, they're gonna have a different torso and a different, you know? Yeah. It's like look at bodies. Come on, guys. So I thought the DEXA scan was really cool. I feel like it's pretty inexpensive too. It's not, you know, outrageous to go get a DEXA scan. So helpful, and I'm excited to go back in, like, six months and be like, "Okay, where are we at?" Yeah. You know? No, it's great. Did you, did you, are you gonna try and do the VO2 max and the rest- I don't know. I, I mean, I could. Yeah. I started my running training again this morning. Yeah. No, but you- Give me like two months till my cardio's back. No. It's great. Then I'll go do it. Hey, you know what? It's, it's great. But I think those, those three are so useful in that if you do your resting metabolic rate where it's like, okay, well, if I sat on the couch all day, how many calories do I actually burn? If you don't know that, you can't really set up a diet. You can't set up a, like, a nutrition plan. Okay, so can you guys... Let's say for, you know, I got the DEXA scan- Yep ... and then I go do that, and then I do the VO2. Can you be like, "This is what you should be eating, and this is," like, and all of that as well? Yeah. So we, so there's some things that we actually will say, "Hey, this is, we can help you with this." There's other things where we d- we have a lot of affiliates in town that are dieticians, that are trainers, that are et cetera, that they send us a lot of their clients. And so when we have someone that's like, "Hey, I got the data now, what should I do?" Depending on what their interests are, "Hey, do you like pickleball? Do you like Pilates? Do you like yoga? What is, what is it you like to do?" Then we can guide them and send them to, like, an affiliate in town that can, like, tailor a program for them that isn't... I mean, someone that likes yoga, you're not gonna s- like send them to a marathon coach, 'cause they're not gonna do it. Yeah. Right? And, Or maybe they hate walking into a gym. Yeah. It's like, what else can we do to lift weights, you know? That's right. And so we're just like, "Hey, once we have the data and we know what your goals are, hey, let's see." There's a lot of things that Red Rock can do, but there's a lot of things that we can send you to an affiliate that can tailor a program for something that we know you'll do and be successful in. And but the nice thing about that, I mean, so many people try and start on a diet, or they're like, "Well, I'm gonna lose weight." And it's like, well, how many calories do you actually burn in a day? And- Like, I have no idea. How do you find that out? S- We do a resting metabolic rate test, where basically you sit there and you basically breathe at rest, and it's measuring how much oxygen you're burning, which is, tells us how- How many calories you burn in a day How long does that take? 15 minutes. What? Yeah. You set that up for me. I'll be over. I know. Well, and it's amazing 'cause everybody's so different. Like, somebody that has a ton of muscle, I did my test the same day as, like, a, a bodybuilder that's, like, six inches taller than me that came in with muscle, and he burns 2,000 calories more per day at rest. 2,000? 2,000. And so I did mine and I was like, "Okay, that's, that's okay." And then he comes in, I'm like, "Man, if I, if I had that many calories to burn all day, I'd be e- I'd be eating like crazy." Wait, but how much ... Is, was he burning, like, 4,000 calories a day? It was almost 4,000. I was trying to make it less. And I w- and I, and I was about, I was about 2,000. And so, but what's interesting is if you do that test and then you do the VO2 max, VO2 max is an exercise capacity test. Yeah. So there's direct correlation between that and longevity. And so we determine, okay, well, what, how much exercise and how does your body, like, function under stress? How many calories do you burn? And then what is your body composition? And with those three- We can give you a grade and a biological age of how you actually compare to your peers, right? We've had people that are, like, a good 15 years younger than their actual age because they're in such great shape. The DEXA scan gave me a biological age. Yep. Yeah. I- It just gets more accurate with the other two. Okay. It said I was 42, but I was like, "My skin says otherwise." It forgot to take that into account. I'm 41, but I was like, it, that didn't really bother me. Yeah. You know? No, it's great. It's, it's somewhat of an internal competition with the staff. We're constantly trying to... We're always working on certain things. We're always trying to get that A+. Yeah, I had a C+, to be honest. Just, it, you know, it was what it was, but I was like, "I'm actually pretty active." I, you know- Yeah ... I wasn't gonna beat myself up about it. Well, the thing is, your, your, your data can be great, and there's certain things that'll give you that grade. Like, if your bone density's low. Like, it's just trying to say, "Hey, if there's certain things you really need to focus on," and then the grade goes up fast. Yeah. And it took me a good six months to go from, like, B+ to, like, A, and I'm still not at an A+. And then you see people come in and they do their first one and, like, they get an A+. I'm like... It's rigged. Yeah, no, totally. The system's rigged. But it, but it does, it sh- it shows you what you need to work on, right? Yeah. And some of it is, like- Mine was visceral fat, just- Yeah ... and it was, again, its recommendation was a pound of visceral fat, which I mean, that that's a specific type of fat, but yeah. Yeah. But you know, if you didn't know, you don't know what to work on, and that's, that's helpful, right? Mm-hmm. And then as you work on that, you'll see your grade go up. But yeah, the biological age is one that everybody gets kinda fixated on. There's all kinds- Oh, funny. I don't know why it didn't bother me at all. I was like, "Okay." Yeah. Hey, as lo- as, like, as long as you're at or, like, at or roughly below your age, you're good. Well, I didn't wanna, yeah, I didn't wanna look like I was 65 or something. Yeah. You know? But yeah, so I'm 41. It said I was 42, but I'm like, I've done so many things in the last couple years where I'm like, I feel really good about where I'm at. Yeah. And I think it was a cool... It was really cool, is my point. Yeah. No, it, I, I like that. It's, it's very validating. It's very confirming of, hey, these are the things I feel good about. Okay, these are things I know I'm falling short on. And, and, but we don't send people out with a report and say, "Good luck." It's like, "Hey, we can help you, like, focus on those things that you wanna improve on." Mm-hmm. And I think that's what people, most people walk out, like, either really, really happy that they made progress, or happy that, hey, I am where I am, but now I got a plan to get where I need to be. And I think that's, that's what people need. Otherwise, you're just gonna go to the gym, you're just gonna start walking, and if you have no idea what your goal is, goal, what your goals are or what you're trying to achieve, then you're never gonna achieve it. Well, and I feel like a lot of the point of Red Rock, and, you know, the stem cells, everything, it's not like, oh, I want to be bikini model-ready. It's more like, I wanna feel good, you know? It's like, you don't want your knees to hurt. You don't... If you do wanna be bikini model-ready, I'm sure you guys can help people too, but you know what I'm saying? Yeah. It's just like, I wanna feel my best, and that's where, you know, you guys have clients coming in from all over the world, basically- We do To get treatments there because they want to just feel good. Yeah, no, it's I think that's, I'm glad you brought that up 'cause that's, you know, if right now if you go to, if you go to a general most of our practitioners, we got a lot of great internal medicine, primary care, we got a lot of physician, great physicians in town. But most of the time if you go there, they're dealing with symptoms. They're dealing, you came there 'cause you're sick. They're trying to help you with symptoms. They're not saying, "Okay, well, this is how you feel. You could feel a lot better. Let's work on that." And we're coming in and, and people are wanting to be optimized. I mean, that we, that's, that's in our name, but it's, "Hey, I'm feeling okay, but I, I wanna know, there's things I wanna do. There's goals I wanna accomplish. Like, how can I get there?" And we're not just trying to take people that are sick. We're taking people that in most cases, like, feel okay or good and trying to get them to a, to a great place. We just had two people from Louisiana that are coming in next week that, how random. Like, j- you know, I talked to the, I talked to the client today and, and she's telling me that I don't even know what town they're in. I was like, "Where in Louisiana is that?" I was like, "How did you even find out about us?" Mm-hmm. "Well, I had a friend that was raving about her sister that came out to you guys, and, like, she's been working on this fitness path for all this time, and she came out to you guys and, you know, worked on some peptides and, and basically got a stem cell treatment, and she's feeling and looking better than she ever has." And so I was like, "Well, I could research all over the world and just say I had nowhere to go, but I know someone that's had great success, so I'm gonna come to you guys." And I was like, "Well, that's awesome." But the point was that this person wasn't deathly ill. This person wasn't morbidly obese. This person was doing okay, but then all of a sudden they're doing great, and so they're, like, raving about it. And so we get people, that's where we get a lot of people from other states and, and overseas. Yeah, it's really cool to see. And then what else I love about what you guys are doing is it's not just about, you know, helping people who have the means to do it. You guys have helped a lot of kids in a lot of different situations. Do you wanna tell the one story? Yeah, we, we've had a couple great ones. I mean, one of our... I mean, he's all over, like his family has been, It's been something that's given a lot of people hope. And you know, Trevor Higgins is like, he's just, he's a great kid. He's like a, for us, he's like a symbol of hope. His family is just this marquee family. And he had a, he had a really bad accident, and like we, we actually, we actually highlight him on our website. And, you know, he had a really- I think it's pinned on your Instagram too. Yes. Yeah. Yep. I watched it and it, it made me cry. Yeah. It was- You know, it's, it's, I love this k- he is such a stud, and his family is like, when he comes in, like we're so excited to be part of his recovery and his progress, but I just love that family. And when they come in, it's like everybody's really emotional. But I mean, this is an extreme example of someone that, he got in a motorcycle accident, he was in a coma, he was in the hospital, he was in, you know, the ICU for months. His family didn't wanna give up hope, and they, they, they brought him home. And Dr. Peterson, like, did a house call and did stem cells, and then we followed up with some other of our treatments. And this young man went from where the physicians were saying he was brain dead to where he was, like, he wasn't in there. They were basically saying that there's no, there's no response. And his family didn't give up, and his family sought after treatment. And within weeks, he's responding, he's waving to his mom. That, that fighting spirit that's, that's in that young man came out. And then we've continued to do treatments with him, and he's got a great physical therapist. He's got all this support network, and it's, it's actually a great story for Southern Utah because you see all these providers and family members and people that have rallied around this family. And this family, you know, his mom has done such a great job of documenting his story, not just for the people that care about Trevor- Mm-hmm ... but for all the people that have similar situations that have kinda given up hope, showing them that like, "No, you can Don't give up hope. There's, there's ways you can get it. And we've gotten so many people that have, that in other states that saw Trevor's story, and they're like, "Hey, we want, we wanna do the same thing, and we wanna give this a try," and having great success. You know, it's, the funny thing is we looked at stem cells as like, "Hey, we can use these therapies to help people that are, you know, in their fitness journey, or they're trying to recover from something." And I never thought for someone that had such a traumatic injury, that it could bring them back to a point where they can be walking, they can be talking, they can be trying to live their life the way they always wanted to. And that's been, it's been amazing. Yeah. That's really cool. What's kind of his prognosis from here? He, I mean, he's prog- he's progressing. He's progressing great, and his mom and, and their, you know, their primary care and their physical therapist, they're constantly putting out updates. And and it's funny, when he does come in, he does red light with us, he does some other therapies, and we focus on the stem cells. And every time it's like, "Okay, so Trevor, like, how are you feeling now? What are you trying to work on? Is it your left arm? Last time you said you wanted, you wanted to be able to walk more confidently or whatever, like..." And it's like, "Hey, what is it you're trying to accomplish?" And then, you know, he goes into it with such a positive mindset. Is all of his, like, cognition back? Yeah. His memory, his memory's been coming back. You know, he's, he- he's continuing to progress, which is, which is amazing. But it's, it's fun to see, when you see the video and you see him like right after his accident, when he, his body was just struggling to, to survive, and then you see how he interacts with his mom, and he interacts with his siblings. Like, he's got a sense of humor. He's smart. He's funny. Yeah. Like, obv- That's incredible. It is. It's like, you know, obviously his speech and everything is improving, and there's a lot of experts that are helping him with that, which I, I, I totally admire anybody in the field that are helping people recover from injuries like that. It's like, it, it gives you a new appreciation when you see somebody that you care about or you see how hard they're fighting, that someone has that ability of helping them. And we're just adding, we're just adding what we can to it. But it's clear that this is, this is an amazing young man, and and he's on, he's on his way back. And and I also think it's great because he's kind of that poster child for other people that have gone through similar situations or their family's gone through similar situations. 'Cause an accident or a traumatic event like that, that doesn't affect just the, the, the victim. That affects everybody around him, and I don't know, it's just, it's just been a really, it's been a really cool, like, feel-good story and success story. And we've been able to treat other people that came here because of his story, and they've had great success. And so it, it feeds on itself, which is which is great, but I'm a big fan of his. That's awesome. That's really cool. You guys are doing really cool things there. Okay, I've got two more questions for you. Okay. Okay. So do you think that people are becoming more per- words. I'm like, are we worded out today? Do you think people are becoming more proactive with health, or are most people still waiting until something breaks? I think, I think you're seeing a definite, like, shift in the population or a schism or a division. There's still some people that are, "Hey, does- it doesn't matter how sick or broken I am, if I go to my doctor and my insurance will pay for it, then I'll do it." Mm-hmm. Because they're trusting that some insurance company that's a for-profit organization, that if they're willing to pay for it, then that's good for me, and if they won't, then it's not. But I think you got a bigger part of the population that has determined that, "I wanna live a good life. I wanna be healthy. I need to seek after, like, my own solutions," and they're willing to, they're willing to seek it out. They're willing to pay cash. They're willing to do what maybe even 10 years ago we wouldn't have done. Yeah, it feels very progressive. It does. You know? Like, it's more normal to be like, "Oh, I'm going hot-cold plunge or red light- Yeah ... red lighting or stem celling," you know? Yes, yes. So we'll use that how we want, but you know what I mean? Yeah. Well, and I also think we're, we're, we're in a time where, like, you can see stuff... I mean, not everything on the internet is true, right? But, like, you can see people documenting success. Like, even, like, you know- Mm-hmm ... we, we pin a story to our Instagram where we show, "Hey, this is a patient that came to us, and this is what we've been able to accomplish with them." I think when people can see that, well, if so-and-so went and had success, well, then therefore I'm coming in with the expectation that I'm gonna have success. And, and if they believe that, then they're willing to go through the effort. If you're like, "Well, hey, do this rigorous thing for six months and spend money, but there's no..." There's no guarantee or no plan that you're gonna make s- make any progress. Yeah. Well, that's, that's demoralizing. But I think people being able to see others making a lot of progress and strides in a lot of these therapies and stuff that five years ago they would've said are experimental or n- unproven. We're seeing that they are being proven, and they are being proved out in studies and clinical trials and just in, like, people's experience. I think a lot more people are shifting that direction. I think that's a very, You know, the whole, the whole idea for years we've talked about lifespan, and there's a lot of physicians that are big into longevity that have been talking about, like, healthspan. The idea that we wanna live longer, more healthier lives. We wanna have more productive years where we can enjoy our grandkids, hiking, biking, all, you know- Yeah, I don't necessarily wanna live longer. No. You know? I'm like- Like- My grandma just passed away this year at 88. I was like, "That was great." But I want to feel good. Yeah. You know? No, it's funny. I, I think I was joking, but you know, earlier this week. It's like, if, if I could be told, "You're gonna live healthy and can do all the things you wanna do, and be there mentally and physically and everything with all your family up until this point," well, give me notice, and then just give me that last year to put things in order, then take me. Mm-hmm. Right? 'Cause I don't, I don't wanna have 30 years where I'm a burden on everybody, and I can't do anything, and I'm just existing. And I think we've sometimes, we just assume that that's what our, our aging should look like, and I think a lot of people are realizing, no, we can be healthier longer, live better lives, and be far more engaged later in life than, than our parents or grandparents expected. Yeah. You know, my dad is very active. Like m- well, he's a national park ranger. Okay. So he's just walking, you know? Yeah. And I keep asking him, I was like, "It was kinda sad to watch my grandparents recently just all of a sudden they were active, and then they weren't." Yeah. And I was like, "How do you get to that point where you're just grumpy and wanna sit on the couch?" And he goes, "You just have to keep moving." Yeah. He's like, even, you know, he's like, "You're 40." He's like, "Just keep moving." And I'm like, he's so right, you know? Yeah. You just gotta keep moving. Yeah. I mean, walking, moving, like, having a desire to do so. But yeah, it's like, that's when you see people that retire and, like, they die shortly thereafter. Like, they stop being active. Mm-hmm. They stop... For one, they stop contributing. They feel like they're not bringing stuff to the table. Well, you know, my dad retired and then he joined, now he's a national park ranger. Yeah. And I'm like, "What is this?" Yeah. Yeah. Which is great. It's just gonna keep him young. Uh-huh. It's gonna keep him, like, alive, which is- He's a nut ... which is great. I think he just likes to spend all his time just wandering about. Yeah. He's fun, though. Okay, last question for you. Okay. What kind of impact do you hope Red Rock leaves on St. George? You know, one of the things I talked about early on that I think is funny is we had a lot of passion, like Tanner and I, like when we started this, and then bringing in Dr. Peterson, and then our other, like, providers. Like, we got a passion around what we're doing and what it can do for us, for our family. We really believe in it. And then all of a sudden we have people coming from other countries and other states, and I'm like, "There's so many people in St. George don't even know we're here." There's, there's still people in St. George that are gonna fly overseas and go to South America to spend way more and get way less in value than what we do right here. I'd love for this to be a place where people in St. George that wanna optimize their health, optimize their fitness, optimize whatever, that we're just a resource. And there's other great practitioners in town. We try to make ourselves where, A, if, if you're a physical therapist, if you're a primary care, if you're a trainer Send your people, use our equipment. Like, we're not gonna steal your client. Like, we'll work collaboratively with you. We wanna kinda be the, the hub of the wheel where everybody can use what we have, and then obviously we have our own clients and our own patients. Mm-hmm. But we're, we're trying not to be selfish with what we have. We'd love to be, like, a resource that everybody uses, and, like, if you could measure it, that the health, fitness, and satisfaction for St. Georgians goes up because of kinda what we're bringing to the table. That would be, although hard to, hard to measure, that's, that would be the ideal, and I think the best way we can measure it is the amount of locals that are seeing value in what we do, that are improving, like measurably improv- improving their health and their quality of life. That, I think that's what we wanna bring to the table. You just have to get people yapping, you know? Yes. Like, whenever I go have a good service, I like to tell everyone about it, which I do on social media. You know, just throw a little plug for myself there. Yeah. But yeah, I'm like, I talk about it on social media, and people are like, "Oh, I went to this coffee shop because of you." You know, it's just, you gotta spread the network and get people yapping, which is what we're working on. Yeah. No, and we appreciate the help. I mean, that's really what we need, is we get- I'm gonna get everyone over there just to get a DEXA scan. That feels like a good entry point. Yeah. You know? Go get a DEXA scan. It's kinda fun. Yeah, it's a great entry-level thing. We love people seeing where they are, and, and then they can make decisions on what they wanna do. Yeah, so even taking it back to that, because I liked it a lot more than getting on the scale at the doctor's office. You know, where they're... Again, I just keep going back to that. I'm all fatty. That's what they make you feel like. They're like, "Get it together." Yeah. And you're like, "I'm doing everything." It's like the scale judges. DEXA, like, evaluates and cor- it collaborates. Yes. Right? And collab. I liked the DEXA collaboration. Yeah, exactly. I was like, "This is good feedback." I even said Cs get degrees. I wasn't even mad. Degrees. So anyways, thank you so much for your time. If you're here local, you can go, you know, make an appointment at Red Rock. Go get the DEXA scan or anything else that you guys offer. You know, peptides. I had a really awesome conversation again with your son this morning. He's very knowledgeable in, like, peptides and all sorts of things, so it was really awesome. You guys do stem cells, and obviously you don't have to be local. People are flying in from all over. You guys are working with, like, big players too, like the bull riders. What is it, NHR, right? Yeah, we're working with several bull riders, which we're gonna get some stories, like, documented on that- Mm-hmm which we're super proud of. I- A lot of, a lot of local boys. Yeah, some sports, some big sports players. And you guys have a lot going on, so it's a really cool facility. But you're about to upgrade into another facility, which will be exciting. Yeah. Location coming soon. Yes. And just, I've seen the plans too, which I was like, "That's baller." You know? What you guys are gonna bring in is really, really cool. So thanks for what you're doing, and s- I always tell people, I'm like, "It takes so much bravery to, like- Build a business, to be honest, and thanks for doing something that really impacts other people. No, we appreciate that. Like, it is exciting. Oh, and then I forgot to make this note. If you guys listen to the podcast and you listen to the Go Glow episode with spray tans, that's Ron's wife. I just wanna throw that out there. Becky. Becky is so awesome. Becky is awesome. So it's kind of fun to have both of you guys on now. Yeah. No, it's great. It's like it's, she's running a great business and she had a great experience with you, so I was excited to work with you and help us get more people to know about what we do. Yeah. Do you go get spray tans? I do. Do you have one r- I gotta Go Glow right now. I don't right now. I don't right now. She's like, and she's like, "Look, you can't get it right now because you've been in the sun. You need to, like, let your skin recover and then come. Don't be embarrassing my product by coming out with your s- She's like, "You must be at optimal condition." That's right. She's like, "Did you exfoliate today?" That's right. Oh, yeah. That's awesome. So anyways, go to Red Rock. Go get your Go Glow. But anyways, thank you so much for being on the podcast today. Yeah, thank you.