S5 E12: Sorting though the California Beef Council’s tour that immerses foodservice, retail, and nutrition professionals in the beef lifecycle

On this episode we hear about the California Beef Council’s Pasture to Plate Beef Tour, which is an in-depth experience that immerses participants in the beef lifecycle production process and engages foodservice, retail, and nutrition professionals. CBC Director of Retail and Foodservice Marketing Christie Van Egmond and CBC Manager, of Producer Education and Engagement Makenzie Coveau explain the history of the tour and its success over the years. Grimmius Cattle Company’s Chief Operating Officer Austin Flores also shares why their ranch has participated as a stop in this tour for many years and the details the value he sees in this program. 

Episode Resources:

Connect with Christie about participating in future Pasture to Plate tours by clicking here.

Request to join the California Beef Farmers and Ranchers Facebook page to stay up to date with the California Beef Council.