S5 E8: Sorting though the Livestock Marketing Association's initiative to unify the industry

Sorting Pen: The California Cattleman Podcast

Sorting Pen: The California Cattleman Podcast
S5 E8: Sorting though the Livestock Marketing Association's initiative to unify the industry
Apr 14, 2025 Season 5 Episode 8

Two board members from the Livestock Marketing Association join this Sorting Pen episode to share why they, LMA and their members are working hard to help create opportunities for their customers, ranchers and farmers, through their producer profitability initiative. 

Back on the show is LMA's Western Director Jake Parnell—who is also a California cattle producer and owner of Cattlemen’s Livestock Market in Galt.

Joe Goggins, vice president of LMA and owner of Public Auction Yards in Billings, Montana, is also a featured guest on this episode.

Learn more about this initiative for producer profitability and all LMA does at lmaweb.com/Policy/producer-profitability.

Text us your comments, feedback and episode ideas!

Episode Artwork S5 E8: Sorting though the Livestock Marketing Association's initiative to unify the industry 33:06 Episode Artwork S5 E7: Sorting through the value of serving, being a CCA member and sharing on social media with Steve Lambert 25:22 Episode Artwork S5 E6: Sorting through Assemblymember Tom Lackey’s priorities and decisions to partner with CCA 27:09 Episode Artwork S5 E5: Sorting though trade and tax talks at CattleCon 2025 25:53 Episode Artwork S5 E4: Sorting through the importance of a biosecurity plan 40:02 Episode Artwork S5 E3: Sorting through the background that led to the end of 11 families' ranching legacies in Point Reyes 32:28 Episode Artwork S5 E2: Sorting through the LA Wildfires with CCA Fire Subcommittee Chair Anthony Stornetta 22:38 Episode Artwork S5 E1: Sorting through Rick Roberti's Perspectives as CCA's 52nd President 25:49 Episode Artwork S4 E25: Sorting through NCBA CEO Colin Woodall's Insights on the Farm Bill, Incoming Administration, The Death Tax & Other Critical Policies 27:56 Episode Artwork S4 E24: Sorting through the California Beef Council’s engagement at the California School Nutrition Association Conference 26:13 Episode Artwork S4 E23: Sorting through a California rancher’s efforts as chair of the U.S. Roundtable for Sustainable Beef 26:20 Episode Artwork S4 E22: Sorting through new research on wolf diets in California 27:12 Episode Artwork S4 E21: Sorting through CCA's recent legislative successes in Sacramento 28:55 Episode Artwork S4 E20: Sorting through the new cattle traceability rule that goes into effect on Nov. 5 23:20 Episode Artwork S4 E19: Sorting through the current state of California dairies with Jack Hoekstra 15:57 Episode Artwork S4 E18: Sorting through the role of the Cattle Council’s Response Fund 19:45 Episode Artwork S4 E17: Sorting through what the Corporate Transparency Act (a new federal law) could mean for your business 17:49 Episode Artwork S4 E16: Sorting through CCA’s top wins so far this year // Part 2: What is and isn't in the $10 Billion Climate Bond 24:27 Episode Artwork S4 E15: Sorting through CCA’s top wins in Sacramento so far this year // Part 1 26:31 Episode Artwork S4 E14: Sorting through over 25 years of the California Rangeland Trust 32:39 Episode Artwork S4 E13: Sorting through WVM's restructuring, the July video sale and the importance of auction yards with Jake Parnell 21:10 Episode Artwork S4 E12: Sorting through a retired Navy SEAL Captain’s perspective on how to build trust in high performance teams 21:18 Episode Artwork S4 E11: Sorting through the Farm Bill, election, EID tags and more with NCBA's VP of Gov. Affairs Ethan Lane 29:34 Episode Artwork S4 E10: Sorting through Assemblymember Gregg Hart’s efforts to represent ranchers on the Central Coast 25:48 Episode Artwork Bonus Episode: Sorting through Central Valley Meat's purchase of the Fresno Cargill Facility w/ CVM's Brian Coelho 19:11