The Yonder Boys
What's the one thing missing from the revolution in sustainable cities? A couple of ad-men who can't keep their mouths shut.
That's because if you want the market to wrap its arms around your shiny green alternative, you're going to have to get your sexy on. That's Yonder Boys — irreverence, impatience, and advice where the coms meet sustainable cities.
Veteran advertising creative directors Geoffrey Abraham and Greg Veerman deliver biting commentary and insight on the good, the bad, and the ugly in the confab around sustainable cities both large and growing. That leads to conversations about Super Bowl ads, EVs, Autonomous Vehicles, micro-mobility, urban design and urban tech, energy, and even rogue cross-walk painting.
The Yonder Boys welcome leaders from the overlapping arenas of tech, mobility, policy, advertising, and branding. Join Geoffrey and Greg for their no-holds-barred take-down of the way innovators talk about changing the world.
The Yonder Boys
4. The Hybrid Big Oil Hopes You Never Hear About
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Ron Lamberty, SVP at American Coalition for Ethanol joins Greg and Geoffrey to discuss the pros, and even more pros of biofuels, and discuss his prototype for the most efficient car that no one is talking about. The Boys also dig into the Tesla recall, the ultra-progressive French mandates on all new car sales and the pop-up Audi charging lounges. For our rant, Greg poses the question, can Big Oil still be the scapegoat we've always wanted?