Episode 52: Knowing Your Financial Plan of Today with Eunicia Peret

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Who is the Guest? 

Eunicia is an accomplished wealth strategist and business owner with over 15 years of experience in the financial services industry. Eunicia honed her expertise by delivering significant financial improvements to the bottom line of Fortune 500 companies and renowned global brands across multiple industries.

Her passion is to help multi 6 and 7-figure individuals optimize their wealth creation efforts by empowering them to understand how the wealthy go beyond 401(k)s, IRAs, and other typical savings accounts to minimize taxes, maximize growth & fortify their financial future.

Eunicia is a strong believer that those that seek more for their money and wealth creation efforts deserve to know the unfair advantages that financial institutions and financial advisors typically don’t share with their clients. 

Her Wealth Freedom Formula is a personalized and hands-on financial consulting program offering end-to-end wealth optimization strategies that most people never experience when it comes to true wealth optimization efforts. Eunicia is focused on helping her clients achieve ultimate success versus typical mediocre results because the clients that have a comprehensive end-to-end solution are positioned to experience significant impacts to their financial outlook.

Eunicia is a huge believer in empowering her clients with the tips, tricks and know-how to grow and protect their money… in a way that feels right to them. In addition to her own business, Eunicia serves as a strategic advisor to several business-oriented groups.

Visit her at:  

Websites: https://www.empoweredfinancialplanner.com/

FB: https://www.facebook.com/empoweredfinancialplanner

LI:  https://www.linkedin.com/company/empowered-financial-planner/

IG: https://www.instagram.com/euniciaperet/

YT: https://www.youtube.com/channel/UCzSkmxARMNMrjnz6FwlbMXA

Freebies:

https://www.empoweredfinancialplanner.com/pitfalls

Start taking action right NOW!

• Goal-setting the right way! 
• Hesitant to make the first step towards real estate investing? Axel learned the hard way- but you DON’T have to start that way. Feel free to talk to him :)

Connect with us through social! We’d love to build a community of like-minded people like YOU!

Transcript

Axel Meierhoefer: 0:02

Hello, and welcome to another episode of The IDEAL Investor Show today we want to talk a little bit about how does the life of somebody who is successful in a job like in an executive role or director or higher level manager role, how do you normally handle your finances and our guests, you Nisha Perez, will actually really help us understand that because that's the area that she's specializing in. And I hope you can find potentially something similar or have experienced something similar. And your Nisha will help us understand how we can get out of it. Specifically, when you need help and advice and you're not an expert in finances and what to do with your 401 K and so forth, then the question becomes, are the people that you're reaching out to really have your best interest in mind, or their best interest in mind? So let's talk about with your initial. Welcome to another episode of The IDEAL Investor Show today, we have another special guests, the CEO of empowered financial planner, Eunicia Peret is with us. And I hope I said that right. So welcome Eunicia, to the show.

Eunicia Peret: 1:22

It's a pleasure to be here, Axel, thanks for having me.

Axel Meierhoefer: 1:24

Yeah, absolutely. We're really excited because it's always cool to talk to people who help other people just like we do with thier finances, and investing and so forth and so forth. So maybe to start out, you can tell us a little bit, how did you get to where you are right now and develop this passion on helping other people with investments?

Eunicia Peret: 1:45

It's a great question. And actually, it's always been there in some form, or fashion, I started my career in strategy consulting. And I did that for many years. It was during my time as a strategy consultant, specifically focusing on either the financial services as an industry, or the finance function of fortune 500 companies, that I realized a lot of what's happening when it comes to our personal finances is never discussed isn't certainly not discussed in school, it's certainly not discussed in places of employment, as well intentioned HR departments and compensation packages are, they're never really focused on the long term trajectory for what it is that us as individuals should be focusing on. And because of that, what I found is that individuals, myself included, and we're always focused on kind of the to date the now and we never really take the chance to think about the future. Well, it was a few years back, when my husband and I needed, we had several things that were taking place in our life. And it kind of forced us to really sit down and think about where we were, what we were trying to achieve. And what we realized was that our financial advisors, all of the folks that we had talked to throughout the years, were really more focused on how much is in it for them, meaning, how much do you have in assets under management? And can they be invested, versus what our passion was what we wanted to do. And one of the things actually, that we were very passionate about was real estate investments. So long story short, I started geeking out on everything that deals with kind of wealth optimization, and, you know, how do we minimize our taxes for now? How do we minimize our taxes for the future? How do we optimize the portfolio? What is it that folks don't really know and information that is not readily available for various reasons in the industry. And when I did that, it hit me as a ton of bricks, because what ends up happening, and what I discovered is that the industry, when we're dealing about the individual, and the small business owner, is really focused on not necessarily the right incentives for the client, it's really focused on the way that products are structured the way that they're sold. And so what ends up happening is, let's say that, in a situation similar to ours, you deal with individuals that are focused on their line of expertise only. But you've got a client who is very passionate about real estate as an example, how do you address that, because that client, if they're working with a financial advisor, that could care less about the real estate portfolio is going to continue to discourage them. And now you're having an individual working with an expert who's discouraging their overall philosophy because they want the money to be invested. So when I realized that I started really geeking out on how do we change those parameters? How do we eliminate the blind spots for the clients so that the way that they invest and the options that they have at their disposal are readily available? And as a result, they can have more of a fulfilled lifestyle and investment approach because it fits who they are as individuals?

Axel Meierhoefer: 4:49

Yeah, absolutely. And I think that is very admirable. I really think it's great that you're doing this for your clients. Now, one thing that kind of caught my eyes and I don't know if you wrote it, or your team wrote it in preparation of our show today, and they said that you are a huge believer in empowering clients by giving them tips and tricks about what they can do with their money, what caught my eye is in a way that feels right to them. So can you share some tips and tricks and how you make sure that it feels right to them?

Eunicia Peret: 5:19

Absolutely. So I just I shared one, right. One example is, you know, how do we deal with individuals that want to invest in things that are outside of the financial services industry, it's a huge thing. And it's a huge problem. Unfortunately, I can't tell you exhale, how many people have come into my office, almost with this burden of, and I have a real estate portfolio that almost as if they were embarrassed to talk about it. And so the one of the things that we talk about is that if individuals feel this is the feel right to them part if individuals feel and they like real estate investments, or they like different types of investments that may or may not necessarily fit, Thera square, as part of the broader financial services industry, our job as their quarterbacks, if you will, is to help enable those things to happen for them, but at the same time, not put them with their face against a wall and make them feel bad, because that's, you know, a choice that they made. Right, and it's not looked upon it favorably by the financial services industry.

Axel Meierhoefer: 6:19

I can see that I mean, one thing where I can empathize and sympathize in a certain way, is I don't quite get the same reaction from our clients, because they're obviously all mainly focusing on real estate in exactly the same sense. But there is a component to it. And I'm kind of curious what your thoughts are on that, I would almost go as far as saying the media, the externalities that people are exposed to, consciously or subconsciously creating envy, by making certain things sound like they're only accessible for a small select special group of people. And that is then the argument to say, well, if only, you know, kappa, last year, we were always talking about the top 1%, or that kind of stuff. But it's not just that that will be something I believe, where you could say, Okay, well, I don't know if I consider myself out of the top 1% or not, probably not. But then to go and take this into the shaming corner, right to say, okay, and these people should not get away with is one of those terms that I have heard clients say, I feel like people around me are being told that I'm getting away with something. And all I did is purchase properties, because I can understand in a spreadsheet, that generating cash flow, so I can get like what we call to my time freedom point and have financial independence, at least to the extent that I can decide, do I do a full time job, halftime job, no job, whatever it might be, with my time, but I don't think I should be ashamed of that. But everybody around me makes it sound like I'm the villain, or I didn't work hard to be able to make these investments. So that's kind of like a similar, I assume a similar thing that you're experiencing now in the current time. And I don't want to really preface it, even though I've written a few articles about it lately. But I in the current time, when you look at the current environment, what is basically your advice? Or what would you say to people who say, Okay, well, I follow the advice that others have given me before I came to you Eunicia or to Axel and ask them. And right now, if I look at the numbers, just the sheer numbers of what my money has done for me recently, or this year, or whatever term, you want a timeframe you want to use, it's not been so shiny, I'm kind of curious, what do you tell them? What should they do? What can they do to maybe improve the situation?

Eunicia Peret: 8:49

And that's a great question to go to the first statement that an observation that you made about how people are made to feel I couldn't agree with you more, it really happens all the time. And I'll tell you, before we traveled to Europe, this summer, I had, I appeared as a special guest in a group of female entrepreneurs, business owners, and etc. And the way that things were message to me was from that particular group owner was, these ladies are rock stars, they want to hit the ground running. They want to know how to, you know, set their life up the right way. So we had a conversation about what is it that the wealthy do the how do the wealthy think? And what are the different things, tips and tricks that we should be thinking about for ourselves, right to leverage the same things that the wealthy leverage versus instead of showing them and making them look like, Oh, they're bad. No, they just they really have teams of experts on their side. And that's exactly what I ventured out to do to be able to offer our clients, those strategic partners, if you will. So let's say that we've got somebody that's super interested in real estate or somebody that's working with you, and they're coming they're reaching out and they're saying and he said like under Send my options cast what? You guys already have a bonding relationship, you already have something that's beautiful that's growing. It's not a matter of swing one way or another, it's a matter of how do we bring it all together. And so going back to my little story, after the interview, the owner of the group came back and said, you know, it felt like there was a lot of things that we were talking about that are typically hiding behind closed doors, those are poor, relatively normal females, you shouldn't have talked to them about what the wealthy know. And I thought my jaw dropped, because I honestly thought that this lady had more kind of an open mindset. And it was very clear yet again, that the mindset and sometimes people put themselves down and when they put themselves down, inherently, they're going to want to put everybody else around them down. Oh, no, we don't want to do that. Because we're not there. Well, guess what, you might have somebody that has $50 million dollars to their name, or $10 million, and they still don't see themselves as wealthy, they might very well be in the 1%. But they're not feeling like they're the 1%. Because maybe they're living month to month.

Axel Meierhoefer: 11:05

Yeah, exactly. I have actually changed my feel a little bit about it, or the way I communicate about it. And I'm not really using the term Wi Fi anymore, and replace it with successful. I love that in presentation. So I mean, there's conversations about it to say, Well, let's look at what two successful people do. That takes the scaling somewhat out of it right to say, Okay, well, first, we need to say, how do you define success for yourself, right, and if you say, for me, success is if I can get passive income of $5,000 a month, well, then let's work on that. Right? If it's a Million Dollar Portfolio, or you want to become a crypto millionaire, or whatever you want to become, and that makes you successful in your own eyes, then that measuring stick, and everybody obviously has their own, in my experience, at least what they consider why it is out. But obviously, the numbers are getting more and more stratospheric. And I'm a big, big, I mean, I'm like literally have an allergy against the media when they talk about what I would call successful, and most people call wealthy people. Like I hated that, for example. And not just because I might be fairly called a fanboy. But every time the name Elon Musk has mentioned, has to say, comma, the richest person in the world. I mean, for me, this is basically Okay, here I am, I have an open mindset, I'm being told the name of a person and just to make sure that my mindset immediately goes to the pack of envy about the wealthiest person in the world, I have to get that taught every time every single advocate in some way, multi billionaire, wealthiest person. So I believe this is, you know, getting to the point. And we live through this between 2016 and 2020, where if you repeating something, even if it's false, just the sheer number of repetitions makes it feel like it must be something true about it. Right. And that really is like what I call an allergic reaction, because it is regardless whether it's deserved or not, by people basically constantly hammering their own agenda ingrained in our brains. And for me, this is not quite as strong when we talk about wealthy versus, you know, constantly pointing out the of waste or the fortune of somebody individually. But I just decided, You know what, let's talk about success. And let's work together on becoming successful and take this kind of like this diet of, you know, where are you on the scale of the diet out of the picture? But okay, I get on my soapbox. So

Eunicia Peret: 13:40

If I made them, let me look back around to your earlier question. What's the recommendation? Here's what I'll tell you about not just the individual that you mentioned earlier, but so many other individuals that have done really well think about what did they all What did those all successful people have? And I love the fact that you use the word successful versus wealthy. That way, nobody gets ebby-gibbys about where they are or they aren't right? Exactly, right, right, right. Yeah, find your own success you're point, but those individuals, let's be true to ourselves. They took risks. They didn't get where they got to without risks. They didn't get to where they got to, without having a clear understanding of what in the world that they want from life. They had a light at the end of the tunnel. A lot of the things that and oftentimes I'll tell clients, especially those that are focused on, oh my gosh, my portfolio is down and I we come across a lot of individuals that have amassed quite a bit of money, but because they've lost so much, and they might be very close to retirement or within the 10 to 15 years. Their question is, am I going to be okay, well, why don't we instead of asking the question, Am I going to be okay, let's just take our blindfolds off and look at the reality. I cannot tell us all how many clients we've worked with, where we took our blind, their blinders off, we worked with them, and we looked at what is their future projected to be asking the question of what was successful like looking at what will the future require in terms of financial being feeling financially independent, and then projecting where they're at? And I can guarantee you in more cases than not, the answer is actually a lot more beautiful, then the clients oftentimes think, again, those are the new clients that come our way. Why is that? Because it's this frenzy, this this power that's being fed to people, you don't have enough, you're not good enough. You're not this, you're not. And I tell people, one of the things that my Bible also says is, I'm a huge believer that only those that seek true freedom are going to find it, if they're not willing to open up, if they're not willing to have the right team on their side, they could be working with a financial team. But if the team is mediocre, or the guidance that they're getting is mediocre, it's just as good as maybe not, it might even be costing them more. I'll give you one final example, one new client that we're bringing on right now, this individual sold a company for multi millions of dollars a few years back, and his team at that point in time had no idea that there were specific things that they could have done to significantly reduce his tax exposure. And because of that, he paid capital gains like everybody else does. Now, when we started working together, some of his advisors were starting to put pegs into tires to say, well, you know, you don't really need somebody else, we're good. How about think about this? And think about that. And my question to him was, Where were those people? Two years, five years, seven years, 10 years ago, when you needed them, because the amount of money that you've left on the table over all of those years is huge. And now that you're going back to them, and you're challenging them, all of a sudden, they're coming up with fresh ideas? Why is it that you should be the one challenging them? And so my parting thoughts on your question to those that are listening is just because your portfolio may be bleeding doesn't mean it's the end of the world, the best thing that you can do is make sure that you work with people that won't tell you do this or do that just because it's somehow fits them. Go back and talk to a team, talk to people that are willing and are in a position where they're going to act as your quarterback, because that's what you need, so that you can keep a sane mind so that those things that feel right to you end up coming through because otherwise you're going to just because you're making certain moves, if they're not in alignment to who you are and what your goals are. They're not going to make you any happier. Unfortunately, that's the reality.

Axel Meierhoefer: 17:23

Yeah, absolutely. I totally agree with you on that. And you really said that very beautifully. I hope everybody who's listening is taking that advice. One thing that I want to kind of take our conversation along kind of one step further, you mentioned in the conversations that you have with clients to bring up How did people that we know by name, become successful, and working on bringing out the component of they had to take some risks? Right, that's how I would put it in my own words. One thing that I'm a little curious about and would like to hear your opinion about in my observation, there is somewhat beautiful analogy that I use, because obviously our focus is on residential real estate investing is kind of this notion of building a house, right, and everybody knows, I first need to find the piece of land. And then I need to basically get the materials and put in the foundation and then build the walls and get the windows and the doors and ultimately paint the walls and put the lights and put the furniture, kitchen, bathrooms, all of that. But it's all the steps, and then maybe do the landscaping. And finally you can say okay, here are the keys. And now you can move in. And when I draw that analogy over to a Jeff Bezos at Amazon, I can I'm old enough to say I can remember how many people said the selling books online will never work. And that was just identifying the Lord. Look at all the stuff that Amazon is selling today. I can remember when people said at the announcement of EPA, claiming Okay, we're gonna not just IMAX anymore, we're gonna do phones, smart phones, and everybody's like, are they nuts? They are computer company, why would they want to get into the phone business, right, and so on, and plenty other examples like that. So for me, there is a strong component of those people who are basically willing to be successful or aiming to be successful by building their house, whether it's the house of Amazon or the house of Apple or the house of Tesla or whatever. I think there is a term at least I would use the word conviction. And I'm kind of curious, you Nisha, what would you say besides the willingness to take some risks for high rewards? How important is conviction in this context?

Eunicia Peret: 19:48

It's huge. It's huge, excellent. As a matter of fact, I love the fact that you use the concept of the house because as part of our overall methodology, I too am kind of really in love with the idea of the house too. Why'd you have to build the house, but if you had the choice, or even between the mountain and the sea, where in the world are you going to do it, because the two options themselves are going to give you very different ways of building that house. And what I tell clients is, first and foremost, what's most important is that the foundation is solid, so that it can actually take on the build of an Amazon or the build of the Tesla empire, or the Apple, etc. If that foundation is not strong, it will crumble. And part of that foundation is actually that conviction. And so for individuals that are dreaming, and they're wanting to do something more, but they don't know where to start, and they don't know what the questions, the right questions are, and they just, they put it off for another month, and for another year, and I'm going to return next year, maybe I'll do something different, or I'm going to change things up, and I'm going to work fewer hours and do something else on site. That's wonderful. But if if investments, and if your financial house is one of the things that you're thinking about, it's very important for people to have the conviction in their desire to take that next step. Because it's only after the next step that there'll be able to identify, let's say that somebody is super passionate about real estate, but they don't know how in the world, are they going to penetrate it? Because maybe they don't have the capital?

Axel Meierhoefer: 21:22

Exactly. Yeah, I mean, I wouldn't even go one step further what why I mentioned the Amazons and the Tesla's and apples of the world, in the context of risk, conviction, kind of in a certain balance is, with the analogy of seeing this, like a house, what I hear a lot in the financial industry, when people come to us and tell me the story of what they have done with their money so far, is akin to somebody saying, you have your house, put a really bright, but different color on every wall in every room. And that's your stock portfolio, rather than to say, Okay, I'm going to be the Apple guy, and they have a certain design philosophy. And that's what my house is going to be like. And when you come in, you see this is an apple house. Well, this is a Tesla house. So this is Amazon house, right. And that's what I mean, also, in the sense of conviction, if you have a certain thing that you strongly believe in, it's not just the investing area, whether you say stocks, or crypto or real estate, or collecting art or whatever it may be. But it's never an I believe it should never be this broad industry covering umbrella that the financial industry wants to push people into. And they call that risk mitigation. Just if you paint every wall in your house a different bright color, then you mitigate the risk that people don't like your house, because there's always going to be one that they like, and the idea that they're diversified. But I think for me, if we play this analogy to the end is the person who lives in that house is going to be miserable. Absolutely well, and for only for the purpose that one of the walls is like is to the life of someone who comes to visit. Right. So I think we need to leave that house a little bit behind us. But I wanted to at least make the point. And it's also the other component of that is when you look at the history of these successes, is they were all overnight successes was 20 years in the making Exactly. Nothing, how many quarters in how many years Amazon had negative returns, basically losses. And everybody said this company will never be profitable. And how many years it took to a point where basically when you say phone, everybody thinks iPhone, right? You actually have to now specify that it's not an iphone four coming from a point where people say what you guys want to get into phones, you are a computer company. And so these kinds of things, I believe, show that when we have conviction and ascertain and everybody is different in their willingness to take risk or not so much risk. That's the one with little risk come to me for real estate with a little more risk. I think they come to you and say you Nisha, I like real estate, but give me something else to supplement to it. But goal setting. I think that's the beauty that you taught us today is you want to first identify what is success in your view? And what are the components of success that come with that? And then which pieces can we put in place to build your house of success and your house of investing. But don't make it like a graffiti house, make it something that you can be proud of and that you can really show with pride. Even if other people don't like it? Well, then they don't like it. But you know.

Eunicia Peret: 24:31

Hold on a second Axel, other people won't like it because it'll be a much stronger house than theirs. Right?

Axel Meierhoefer: 24:37

That's totally true. Yeah, it is. Especially when you show him with the conviction that comes automatically with that. They might not like the house, but they love your conviction, that's for sure.

Eunicia Peret: 24:47

Absolutely. And, you know, to that point, specifically talking about diversification to anybody that's listening who's really well diversified, quote, unquote, inside of their 401k portfolio. I would definitely urge To get in touch with either one of us, really, because if they're passionate about real estate, guess what, that's not my area of expertise. I'm just gonna.

Axel Meierhoefer: 25:06

So with you in it, this is actually I have to, since you brought it, I have to say that one thing for sure is, why are we actually, as a society, try to convince people that when they have as much time as possible to do the things they like to do that that is supposedly cheaper and more miserable than it is now, because that's the reason why their taxes should be lower. And therefore 1k plan supposedly makes sense. I mean, anybody with like, half a brain that sits down with you or me, we can show them if you take the money right now and do the right thing with it, you will laugh every day, when you look at your statements, compared to what it would have been in your 401 K, besides the fact that then when the time comes, whatever, five years, eight years, 10 years from now, how much it might be for you, you can really live this glorious golden years life, you know, and there's nothing wrong with starting their golden years. 40 or 45, by the way, but to tell people I get really angry about it when people say why you do this, and you defer the taxes because you will not have to pay that much when you're 60 or 45, or whatever. You say, Well, I thought that was the best years of my life. And I'm not going to live a good life or an expensive life or like a really fun life. Because I'm saving taxes. Come on. I mean, that's just anyway, I'm not on the soapbox.

Eunicia Peret: 26:27

You and I could be on that soapbox for a long time. I can't tell you how many times we literally sat down. Did on the even on the back of the napkin, a short calculation, basically, clients, why are they fat? These lies are fed these lies by the same people that want them a specific product.

Axel Meierhoefer: 26:44

Yeah,absolutely. We should actually call it a soapstage, right? It's not just a box, it's a stage

Eunicia Peret: 26:49

Totally is a stage and so my gut instinct, folks, if they're in that situation, or they were ever told that, hey, you'll be paying less taxes when you retire. Especially if you're already in the six figure realm. The question you'd have to ask yourself is are yourself is are you trying to have a better life or a more miserable life when you're in retirement? Well, if the answer is to at least maintain status quo, guess what, you're probably going to require very similar income levels, or at least somewhere on par. So if that's the case, where is your money coming from? If it's in tax later, and all of that gets taxed? If taxes go up, even just by 1%, and I have not heard one economist that believes that in our lifetime or tax or the tax are going to go lower than where we're at right now, then can we truly believe the lives that we're being told that taxes will be lower by the time we retire?

Axel Meierhoefer: 27:40

No, absolutely with you, I always say in a nutshell, you can be successful and happy now or in the next few years, or you can defer your happiness just like you defer your tax payments and your 401 K. So please don't defer just be happy and successful now. And so anyways, two questions that we always ask everybody, and I think you'd have been for one is, if you could meet anybody Eunicia, who would it be and why?

Unknown: 28:07

If I couldmeet anybody, I would say I probably would want to meet Tony Robbins in person, I have not had the chance to meet him, I have huge respect for really a lot of what he has accomplished starting at really nothing, simply because he had that conviction, right? He heard somebody on a stage and he thought I can do this and went out there and just started implementing it, I feel that if more people had that power, to take those risks, the risks that would better their lives, they will be able to achieve so much more. Because going back to our conversation from earlier, nothing in life is achieved without risk. Nothing in life is achieved without hard work. And more importantly, with that investing in ourselves is something that I tell my clients, my kids all the time. I don't know what the future holds you in from an education perspective. But one thing that I do know. And what I've told them is, I want you to think long and hard about what is it that you would like to do not that that's the thing that you're going to do necessarily going back to Apple, let it build, but start somewhere so that it can build. And then let's figure out who the best person in the industry is in that industry so that you can shadow them and learn their tips and tricks. And so that would be my my name for today.

Axel Meierhoefer: 29:20

Yeah, absolutely. That's very cool. And I mean, it's a great example to show Tony has never changed. You know, he has been convinced his approach is the approach. And he's been doing it I think for 35 years now or something like that. And if you really look at the people that are successful, that is kind of like their story, right? I don't think anybody expects Warren Buffett suddenly to become a technology guy or, you know, Elon Musk, suddenly not wanting to go to Mars anymore, or 20 not wanting to run across hot coals anymore. It's just you know, you're in your lane, you're convinced that that ride and you keep doing it and motivate other people to follow you.

Eunicia Peret: 29:56

But at the same time, I would say that he's stayed through, but he's good. To improve, and that's very important. Anything that anybody does that, yeah,

Axel Meierhoefer: 30:04

Improve and refine. Absolutely right. But you're not switching industries just because you suddenly think you need to diversify or something like that. All right. The other question is, if you had a time machine, you could go forward, backward anywhere, you know what, you know what, you're not allowed to change the space time continuum? Where would you go?

Eunicia Peret: 30:24

I will probably go back in my career, probably take it back about five years and, and start working with individuals earlier, rather than waiting, I think. And for any individuals that are contemplating potentially opening up their own business or becoming business owners, it's probably a fear, especially if you're already at the executive level, it's very hard to say, You know what, I think I want to do something different. When I grow up now that I changed industries, I stay true to the industry. But I changed the way that I deliver value instead of keeping big guys out of jail. I'm focusing on enabling the individuals and the successful business owners to be even more successful, because they want those solutions. They want better option. So that'd be my answer, I would go back.

Axel Meierhoefer: 31:08

And I really second that a lot. I would maybe add to that, that mentors like you and I, they had to help. Right? I think part of that fear is that is fear to be alone and not having anybody who can help you actually do the things that you would potentially like to do. So, you know, know that there are mentors, it doesn't just have to be you and me, but there are people like us out there who want to help you if you actually willing and open to receive. So with that being said, I your team said that you have a freebie for the audience. So how can they get their paws on there?

Eunicia Peret: 31:42

They can go to www.empoweredfinancialplanner.com/pitfalls. When you get there, it's a short read on the top five pitfalls that we've identified lead individuals to being miserable in many cases, when it comes to retirement or the beautiful time when you no longer want to work for money. Really, regardless of how much money you make an especially applicable to individuals that are already high earners, or high income earners. So go check it out. One of those topics we actually touched on today, just be careful who you listen to as a kind of tidbit. Be careful who you listen to, because there are a lot of people jealous and they would love to bless you with their misery. They'll tell you everything they think you need to hear in order to potentially make sure that you're not going to end up in a better situation than they are. I'm sorry to say this, but I've seen it so many times.

Axel Meierhoefer: 32:33

No absolutely. And I totally agree with that. So if people will listen to the two of us talking about this one, I say well, okay, this is nice. But I want to talk to your Nisha directly, any best way to get in touch with you?

Eunicia Peret: 32:45

The best way is if you go download that quick pitfalls read, it will actually give you an option to book a call when you book the call, please make sure that you heard here on the podcast and a conversation with Axel. And if you're already thinking about real estate, trust that the conversation is now going to try to persuade you otherwise we might we might bring excellent the conversation.

Axel Meierhoefer: 33:06

Yeah, absolutely. That, ya know, that's our audience, we there's plenty information and plenty help out there. You don't have to just select one, I want to

Eunicia Peret: 33:17

Or somebody wants to just check us out on social media, they can do that as well and request a time with with myself or someone on our team there. And we'll make sure we get a booking link to you.

Axel Meierhoefer: 33:26

Awesome. Okay, great. And all the links and stuff that you need I mentioned will be in the show notes when this episode goes public. So final statement, I want to really thank you for your time and giving us a little bit of tips and tricks on what to do and maybe what to avoid. And maybe we can do it again. So, final word Eunicia

Eunicia Peret: 33:46

Would love to looking forward to it.

Axel Meierhoefer: 33:47

All right, cool. Thank you.

Eunicia Peret: 33:49

Thanks, Axel.

Axel Meierhoefer: 33:51

Thanks for listening. And I hope you enjoyed today's episode of The IDEAL Investor Show more info and the links we mentioned during the show in the show notes or you can go to our website at idea where to go.com and sign up for the Apple podcast link. And if you'd like to talk to me sign up for a strategy call. Hopefully you want to share what you learned with your network and bring more people in we are really eager to hear your comments and until next time, be well stay safe and ciao.