How do you create an effective elevator pitch for your business? In this episode of the Small Business Tax Savings Podcast, Mike welcomes Brandon White about their four-part series, “Back of the Napkin to Business Plan and 11 Sides”. Brandon is an entrepreneur with two exists, lots of strikeouts, an angel investor, a former venture capitalist, and worked in Marketing at America Online.

He started his professional career in technology as a pioneer on the Internet in 1996 as the Founder/CEO of Worldwide Angler, Inc. Worldwide Angler was recognized as the #1 social networking and e-commerce site for sport fishermen on the Internet. He bought the company back from investors in 2001 and led it to a successful exit a decade later to a large public media company. 

Tune in now and hear Brandon’s advice on creating an effective elevator pitch and how to write your own back-of-the-napkin business plan!

[00:22] Back Of The Napkin To Business Plan

• Mike is launching a four-part series with Brandon White on Back of the Napkin To Business Plan
• Brandon is an entrepreneur with two exits, a former venture capitalist, angel investor, and podcast host

[01:12] Creating An Impactful Business Plan

• He wrote his first business plan in 1995 which became the largest social networking and e-commerce site for fishermen on the internet
• A business plan can be broken down into people, market, funding, and product
• His mentor advised him to get a product that solves a problem and sell it for more than it costs
• Having a good elevator pitch that explains what the company does in an interesting way

[08:40] A Step-by-Step Guide To Create A Business Plan

• A bad elevator pitch is too wordy and includes unnecessary details
• An elevator pitch should be less than 15 seconds
• A business plan is needed and not just for first-time business owners
• A business plan can be used as a guide for first-time business owners

[19:08] Closing Segment

• Brandon advises listeners to create an effective elevator pitch and how to write their own back-of-the-napkin business plan!
• Final Words

Key Quotes

“Business isn't as complicated as people want to make it.” – Brandon White

Connect with Brandon through his:

Website: https://brandoncwhite.com/

LinkedIn: https://www.linkedin.com/in/brandonwhite/

YouTube: https://www.youtube.com/channel/UCabV9Rcw4MohWvTGr3OTzFw

Instagram: https://www.instagram.com/brandoncwhite/?hl=en

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Podcast Host: Mike Jesowshek, CPA - Founder and Host of Small Business Tax Savings Podcast

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