Spieckerman Speaks Retail
Retail is exciting, fast-moving, and filled with opportunity, yet information overload is a constant challenge. Join retail strategist and top influencer Carol Spieckerman every other Tuesday as she navigates past the noise to get to the heart of what really matters in retail. In every episode, Carol harnesses her latest retail trajectories and interviews with industry experts to distill tools, tactics, and takeaways for wherever you play in retail. If you’re ready to cut to the chase, or just want to be inspired by where retail is going next, this show is for you. Visit spieckermanretail.com for more retail insights and event updates.
Spieckerman Speaks Retail
Is Customer Experience Overdue for an Overhaul?
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Retailers and brands have never had more options for forging direct relationships with customers, yet many solutions create complexity and confusion that can derail overall customer experience. With consumer expectations escalating and brand loyalty declining, retailers and brands must avoid unforced errors at every turn. As chief operating officer of UJET, Vasili Triant oversees go-to-market strategy for the first and only cloud contact center platform designed for the smartphone era. Vasili is determined to make seamless, unified, and intuitive experiences the new normal.
In this episode, Carol and Vasili discuss the future of customer experience and what it will take to retain and delight customers as touchpoints and possibilities multiply.
Highlights from the interview:
· Why leaning into automation can be shortsighted, even as labor shortages loom
· How to personalize customer interactions while controlling the creep factor
· Why predictive customer care is retail’s new benchmark
· How to hit the sweet spot between high tech and high touch
Guest Information:
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