Brick-and-mortar retail is experiencing a renaissance as consumers return to stores and retailers deploy new digital capabilities. Retail’s phygital future is unfolding and traditional marketing tactics are transforming along with it. Retailers have an unprecedented opportunity to build meaningful brand connections as consumers seek out in-store experiences. Carol’s guest Tina Chadwick serves as the SVP of creative, strategy, and digital for Miller Zell, a branded environments leader that provides end-to-end services for major retailers. In this episode, Carol and Tina discuss the future of customer engagement and Tina shares case studies that showcase best practices.
Highlights from the interview:
· How print is enabling digital engagement
· Why “heart and head” strategies win with consumers
· How to hit the print/digital sweet spot
· Why retailers’ ad networks and data platforms will transform store experience
Guest Information and resources:
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