Spieckerman Speaks Retail

Retail Heat Map: Retailer-as-Service, Frenemy Forays, Multi-Format Mojo (and more)

August 09, 2022 Carol Spieckerman
Spieckerman Speaks Retail
Retail Heat Map: Retailer-as-Service, Frenemy Forays, Multi-Format Mojo (and more)
Show Notes

Several of Carol’s hottest retail trajectories are on fire right now. In this episode, she gives the 411 on fierce growth categories, emerging business models, dizzying diversification, and who’s leading the charge. She outlines new opportunities for B2B marketers and positioning strategies that pivot off where retailers and brands are going next.

 

In this episode you’ll learn:

·      Why white label solutions are a hedge against product-based headwinds`    

·      How new physical formats are the gift that keeps on giving

·      Why DTC isn’t everything and retail’s wholesale heyday is well underway (again)

·      Why true scale is no longer achieved in a single channel 

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