Retailers have gone positively mad for ads, and it’s no wonder. Despite the wildly different takes on its potential, everyone agrees retail media is a multi-billion-dollar opportunity and a powerful hedge against inflation and other margin-killers. No two retailers are taking the same approach, yet they are united by a mission to monetize consumer data and turn brands into paying customers. As CEO of Brandcrush, Teresa Aprile is on a mission to close the ad tech gap in retail. She’s passionate about streamlining media buying and selling processes so retailers can unlock the full potential of in-store, online, and out-of-store consumer touchpoints.
In this episode, Carol and Teresa discuss what it takes to build an efficient and effective retail media ecosystem. Teresa shares compelling stats on retail media’s potential along with best practices, pitfalls, and possibilities as more retailers rush in.
Takeaways from the interview:
· Why most size-of-the-prize predictions fall short
· How store digitization will rev retailers’ media engines
· How brands benefit when retailers take ownership
· How the ad landscape will transform as competition heats up
Information and resources:
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