Turning up the Volume: Criteo and Brandcrush on Amplifying Retail Media’s Next Act Artwork

Spieckerman Speaks Retail

Retail is exciting, fast-moving, and filled with opportunity, yet information overload is a constant challenge. Join retail strategist and top influencer Carol Spieckerman every other Tuesday as she navigates past the noise to get to the heart of what really matters in retail. In every episode, Carol harnesses her latest retail trajectories and interviews with industry experts to distill tools, tactics, and takeaways for wherever you play in retail. If you’re ready to cut to the chase, or just want to be inspired by where retail is going next, this show is for you. Visit spieckermanretail.com for more retail insights and event updates.

All Episodes

Spieckerman Speaks Retail

Turning up the Volume: Criteo and Brandcrush on Amplifying Retail Media’s Next Act

June 13, 2023 • Carol Spieckerman

Big money. Massive margins. Exponential reach. It’s no wonder retail media has emerged as retailers’ top platform monetization play. Opportunities will hit new heights as in-store digitization accelerates and new touchpoints are energized. Brandcrush CEO, Teresa Aprile returns to the show joined by Criteo’s general manager of global enterprise, Sherry Smith, to share exciting updates on retail media’s next revolution as the companies join forces. Join Carol and this dynamic duo as they explore the powerful possibilities that will be unleashed as new in-store, out-of-store, and online assets are activated.

Highlights from the interview:

· Why unified commerce is no longer a pipe dream.

· How in-store digital deployments will change the game.

· Why retailers’ influence will radiate to new spaces.

· How disruptions to agency alliances benefit the ad ecosystem

Information and resources:

Criteo website

Brandcrush website

Brandcrush sales contact: matt@brandcrush.com

Want to be a guest on Spieckerman Speaks Retail?
Contact team@spieckermanretail.com
Check out more of Carol's retail insights and updates
Follow Carol on LinkedIn
Follow Carol on Twitter