Session 0041 - Kev Webster Bridging the Gap The Therapy Business Club

https://therapybusinessclub.com
https://kevwebster.com
https://eaph.ie

🌟 Exciting Updates from the Latest Episode of the Professional Hypnotherapists Podcast: Featuring Kev Webster! 🌟
Dive into a world of transformational insights and valuable resources with this latest episode where we chat with the extraordinary Kev Webster. Here's a quick overview of what you can expect:

As we explore the Therapy Business Club and Kev’s journey, here are three key takeaways for you:
🔑 Value Exchange in Business: Business isn't just about transactions; it's a meaningful exchange of value. Kev's philosophy is that your bank balance reflects the value you bring to the world. This powerful mindset shift can help you focus on authenticity, service, and generosity.
🔑 Empowerment Through Marketing: Many talented hypnotherapists struggle with online visibility. By offering free marketing resources and practical guidance through the Therapy Business Club, Kev has successfully helped practitioners overcome these hurdles, boosting their confidence and professional presence.
🔑 Tackling Modern Health Issues: Kev's approach to addressing sugar addiction highlights the importance of common sense and simplicity in tackling health problems. Instead of complex diets, focusing on reducing hidden sugars can have a profound impact on overall well-being and health.

💡 Are you a therapist looking to enhance your marketing skills, or someone interested in the power of hypnotherapy? Visit Kev Webster's website (kevwebster.com) or join the Therapy Business Club today to access a wealth of resources and a supportive community!
📅 Don’t forget about the exciting upcoming events and opportunities within the club, including advanced Chat GPT prompts workshops and content creation scholarships.
For a deep dive into Kev's inspiring story and actionable insights, listen to the full episode now! 🎧
#TherapyBusinessClub #Hypnotherapy #MarketingStrategies #KevWebster #ValueExchange #HealthAndWellbeing

Music Soundtrack used:
https://soundcloud.com/ashamaluevmusic2/my-world?in=ashamaluevmusic2/sets/piano-music

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Transcript

Aidan Noone [00:00:03]:
Kev Webster, thanks so much for joining me today on the Professional Hypnotherapist Podcast.

Kev Webster [00:00:10]:
It's great to hit great to be here, Aidan.

Aidan Noone [00:00:12]:
I'm really happy to have you as a guest, and you're you have a wonderful social media presence out there and a great following. But before we get into all of that, Kevin Kev, I know something something some little thing about yourself that not many people know.

Kev Webster [00:00:33]:
Okay. Let me think. Well, I've always been a bit of a a geek when it comes to things that are a bit more alternative. At the age of 15, I took my paper round money, and I paid to be initiated into transcendental meditation. So the Maharaja and Maharishi Yogi who I think the Beatles made him famous. And Yes. And it and it it does make me chuckle thinking back that I've always been a little bit, woo woo with things in my outlook. And, though my feet are family on the ground as well.

Kev Webster [00:01:10]:
Like, I always did have my head in the clouds as well. So Yeah. It always makes me smile when I think about, yeah, some of the things that I did when I was younger like that.

Aidan Noone [00:01:19]:
Interesting. It's amazing what what is it, you know, how we start off and what motivates us. And, Dave, what motivates you, Kev?

Kev Webster [00:01:26]:
What motivates me? Well, I I think, service, helping people. Yeah. That is a big big motivator for me. Uh-huh.

Aidan Noone [00:01:35]:
Yeah. And then that's a nice segue into our to your work as a therapist and, a marketing, guru or marketing expert. So, tell us about your work as a hypnotherapist. What specifically got you into that type of work?

Kev Webster [00:01:55]:
Well, it wasn't therapy, actually. I trained after being in business for many years doing different businesses, marketing, manufacturing, distribution. I decided well, everything came to a bit of a, a halt when I went bankrupt when I was 42. Everything went, you know, house, divorce, business, the lot. And it was like, I think I need to behave in a different way. And, and so I went down the route of studying, counseling. I went to to university to study counseling, and, I didn't enjoy it. For years, and I didn't particularly enjoy it.

Kev Webster [00:02:36]:
And so I went back to my design and graphics and marketing route. And I'm always one for getting out of my comfort zone. And, and so I decided to learn magic and mentalism to put on a show, to actually do a, you know, a proper live show, so at some point. And so I thought in order to do that, and I was a big fan of Darren Brown. I thought in order to do that, I need to learn some hypnosis. So I went and did, a weekend, street hypnosis, impromptu hypnosis, with Anthony Jacqueline. And I loved it. Absolutely loved it.

Kev Webster [00:03:15]:
And during that weekend, I learned that Anthony has a father called Freddie, and I thought and he's also a hypnotherapist. And I'm thinking, well, if Anthony is this good, at doing what he does, and and and Freddie is a therapist, I'm interested in learning some of that as well. So I called Freddie up on the phone. He was walking his dog on the beach in Hornsea at the time, and, which is only, like, 30 miles away from where I live. And I said, do you do any training? And he said, actually, I've I've got a retreat coming up in a couple of weeks time. Why don't you join us? And the rest is history, really. Because I want I was going in to learn it for doing a show, and for entertainment point of view, and I was so taken by the power of hypnotherapy that was missing for me in counseling that it just flipped a switch and I thought that's the missing link.

Aidan Noone [00:04:08]:
Yeah. Yeah. Excellent. And who doesn't know, Freddie, Jacqueline, and Anthony? Great great guys.

Kev Webster [00:04:14]:
Absolutely.

Aidan Noone [00:04:15]:
Tell us about that, Kevin, about the, you know, the you studied counseling. Now what what was that one thing or series of things that made hypnotherapy different or more appealing to you?

Kev Webster [00:04:30]:
Well, I think it was the effectiveness. And I'm not saying that counseling isn't effective. Mhmm. But for me, I felt, as though I could be doing more. And, you know, when you consider that some of my clients I saw for more than 20 weeks, for me, that felt a little bit like recycling the pain. And the sort of intervention side of it, it was person centered counseling. So the intervention side of it, felt quite minimal. And, you know, I enjoyed it, but I found it quite frustrating.

Kev Webster [00:05:08]:
And so I I was looking for something that was a little bit more, immediate and effective without dragging up the misery of it all because I've always been a believer that, when you drag misery up then you're just re, reprogramming the mind to believe in the same old same old. And it and it doesn't clear that space for, you know, for a new mindset.

Aidan Noone [00:05:37]:
Yeah. So there's a there's a rapidity, you know, or quickness or a better, faster, easier way with, with hypnotherapy. Would you agree? Yes.

Kev Webster [00:05:49]:
And I think it's gentler as well.

Aidan Noone [00:05:51]:
Yeah. Yeah. We we touched briefly on on the whole concept of being of service. And I firmly believe that, you know, that's that's what it's all about. You're serving people. I think it comes from the whether it be the Swedish or the Norwegian, the to serve, you know, and because you're selling, but you're serving. What is what what's your take on all of that, Kev?

Kev Webster [00:06:17]:
Well, I think to be in service, takes away the the kind of ego side of things.

Aidan Noone [00:06:24]:
Yeah.

Kev Webster [00:06:25]:
So I'm not the expert on their misery, their pain, or their suffering They are. And, essentially, you know, I'm giving some guidance to, giving some signposts to look in a different direction to see that there there are other ways of looking at things. And and I think that's it. And I think being generous as well, with, within service, being generous, and uplifting. Yeah. And I don't want people to be, reliving the past. That isn't my approach. I will often say to people, this is content free, and I'm more interested in the present moment than the past.

Kev Webster [00:07:10]:
Because, you know, my belief system is that the past is just a shadow, and that the present moment is where we can make some real change in order to to enjoy, you know, a future that is unfettered by whatever has gone on in the past. Mhmm. But the that is What if the past

Aidan Noone [00:07:28]:
what if the past haunts somebody?

Kev Webster [00:07:31]:
What if the past haunts someone? Yeah. Well well, my my philosophy around with that would bat be that that that haunting is quite simply a thought. Right. Okay. And we can And what

Aidan Noone [00:07:45]:
do you do with the thought?

Kev Webster [00:07:47]:
Well, we can decide whether that thought is being useful or whether we can just let it pass. Yeah. Because we have free will. Okay. And to recognize, that there's free will. And and a lot of what I'm talking about really, I guess, here, is that I've been influenced quite a lot by the three principles as well of that mindset, of seeing that we, we we do create our reality with the quality of our thoughts. Mhmm.

Aidan Noone [00:08:18]:
Indeed. And that that's that's really, really important. Now you spoke about briefly there about being generous. And that takes us on to your work, apart from your thriving practice and and all that you offer in hypnotherapy. But you also have a very vibrant community online, in the marketing area. Tell us about that.

Kev Webster [00:08:44]:
Okay. Yeah. Well, the one thing that I did find when talking to other hypnotherapists is that they were struggling, to get their voice out there, to be seen, to be visible online. And with you know, after, you know, the lockdowns came and everything, they didn't really have much choice than to get online and to be visible. You know, we we we lived through through some, some unusual times when it come to doing therapy. Some people said, oh, you can't do hypnotherapy online. I didn't know any different. And, and but I saw that a lot of them were struggling to get their head around, you know, being on social media, getting on camera, all of those things.

Kev Webster [00:09:26]:
All of those things were things that I'd already been learning about in my Internet marketing career. So these were all tools that I was already using. And I've just come off a call today helping a hypnotherapist, rank his video number 1 on YouTube. You know, and by following a formula, a formula that I learnt years ago, completely white hat, which means it's 100% legal, and, and just following a formula, following the process, you know, checking the boxes, he's now number 1 and number 2 for hypnotherapy for anxiety and stress in his area. Now that's a huge coup. And empowering hypnotherapists to be able to to do things like that to help themselves become more visible, certainly lifts them because let's face it hypnotherapy, hypnosis is one of those one of those businesses. It's not like you're you're you're a barista and you've just gotta make coffee. You know, and the style of the coffee and what you do on the top of it, you know, depends on your artistic skill.

Kev Webster [00:10:33]:
But essentially, you've learnt the skills and you know the temperatures and everything. Hypnosis isn't like that. Hypnosis I mean in the book beyond pills and potions the writer says yeah you've got to be one least uncertain in the room and yet a lot of people coming through hypnotherapy training come away from it feeling a huge amount of uncertainty about their skills or about their abilities about their I guess in a way whether they're worthy of helping people. You know, why should people trust me? Why should people believe in me? And so the certain amount of sort of imposter syndrome creeps in, for people. And because let's face it, it's a big responsibility when you look at it, Especially when they think it's my job to change this person, which, obviously, I don't believe it is. I believe it's it's my job to, point that person in the right direction, but they're the one who are gonna do that Yeah. That change. So hypnotherapy, hypnosis is one of those unique areas where the, the practitioners have an awful lot of, psychological barriers to get past.

Kev Webster [00:11:49]:
Ironic. You know, I often say to hypnotherapists, you should be the best marketers in the world. Because obviously, the power of suggestion and persuasion, not in a negative way, but persuasion and suggestion is something that they understand the mechanics of. So so yeah. I love helping people to, to see that and to help them. And, it it's I see it as being quite therapeutic for them because it allows them to get out of their own way and their own limited beliefs to see, like, this gentleman that, you know, is well into his sixties and he's there ranking number 1 on YouTube for what he does. And it it was just well, I can't believe it. I can't believe it.

Kev Webster [00:12:33]:
It was that easy. And I said, well, isn't that what you say to your clients? You know? And they say to you. So it's very related in a sense. It's very related. So yeah. And I and I built that community over the last 3 years over 4 and a half 1000 hypnotherapist therapists and coaches in the hypnosis business club, which is a Facebook group. And and I deliver lots of marketing resources for free into that group. People get a lot of value from it.

Kev Webster [00:13:03]:
And, I follow a philosophy of you give away your best stuff for free, and people will come back to you and ask you to buy your services when they're ready.

Aidan Noone [00:13:14]:
Well, that's the podcast finished. No. No. No. You you I I know you have extensive experience in that area. But you mentioned we'll come back to that. We mentioned earlier about the, impostor syndrome. And how do you help hypnotherapists with that?

Kev Webster [00:13:37]:
How do I help them with that? Well, I have. I mean, I I I I actually did a little program called, it was the 8 lanterns of the, shadows of doubt. Uh-huh. And it and it went through us it went it was a very much a storytelling. It almost sounds like a a kind of a native American Indian story, of, of the reasons why people doubt, and each one is symbolized by a lantern. So I actually have that, as been a little program, and I think it's like a 50 minute, hypnosis, sort of meditation recording that they can listen to. But it actually talks beforehand. It talks about why they have doubt.

Kev Webster [00:14:20]:
Yeah? All the logical reasons. And it's a bit like when people go through a smoking protocol. They will understand the logical reasons of why they do it and how they started and everything, and the and the good reasons why not to do it. And I kinda presented it in that kind of way where it's like an education as well then as an experience of listening to. But I think it's people have their own reasons for doubting their abilities or doubting their skills or, feeling worthy or confidence. You know? So there are lots of things going on. I don't think there's one, method, that's as a cure all for that. But when people realize why they might doubt themselves, and that is a perfectly natural response to the responsibility that they're putting on themselves and probably over feeling over responsible for other people.

Kev Webster [00:15:23]:
Confident, of course. Confidence is a

Aidan Noone [00:15:27]:
yeah. And that's self esteem.

Kev Webster [00:15:28]:
Is a huge thing. Yes.

Aidan Noone [00:15:30]:
Yeah. Now I note also, Kev, that you you you do work, in the whole area of employee well-being. As a hip as a hypnotherapist, did you find that the word hypnosis was a barrier to you?

Kev Webster [00:15:50]:
Absolutely. Yeah. Yeah.

Aidan Noone [00:15:51]:
How did you overcome that?

Kev Webster [00:15:53]:
Well, I approached it more about well-being, relaxation, and mindfulness. So that is how I packaged it. One of the clients that I still work with today, I worked with for nearly 4 years now, a big college, over a 1000 staff. And they approached me. Somebody had referred them to me, somebody who I delivered some, free group sessions to. They were temping as a secretary there, and it had come up to say, does anybody know any therapist that can be done online that we could help our staff with for relaxation and mindfulness? And this lady put her hand up and said, I know someone. You need to speak to Kel Webster. So I got a call from the HR manager, and she says, what do you do? I said, I can't really tell you, but I can show you if you'd like to get

Aidan Noone [00:16:40]:
a group

Kev Webster [00:16:41]:
a group of your staff together. So she pulled in, I think, maybe 10 staff, and I did a a a half hour session. And for me, it was a a bit of a showcase. So I'd got these I've got these these people on this session, and I said to them, I'm gonna give you a demonstration of hypnosis. So I I I stuck their hands together, I did a relaxation exercise. And then I said at the end of it, I'm gonna have some fun with the power of suggestion. And then I did a mind reading trick on both the, the HR manager and the secretary who'd organized the event. It was quite interesting because the lady who had recommended me a couple of weeks later, she said to me, what did you do to the HR team? I said, what do you mean? All we're talking about is you mind reading, 2 of them, and you'd be absolutely 100% accurate.

Kev Webster [00:17:35]:
And they said they cannot believe it was impossible for you to have known the answer. And I and I said, well, that was just a little gift to leave them. I did tell them it wasn't hypnosis. It was a mind reading trick, but they they couldn't work it out. So I left them with a good feeling. I've just recently got another booking from for 7 sessions. Lovely. That happens on a regular basis.

Aidan Noone [00:17:59]:
Uh-huh.

Kev Webster [00:18:00]:
So, yeah, they use me as their well-being, weak, hypnotherapist. They're they're quite happy with hypnotherapy now, but I've I've I've framed it originally as mindfulness relaxation.

Aidan Noone [00:18:11]:
Yeah. Excellent. And what is modern modern mindfulness?

Kev Webster [00:18:18]:
Well, I guess it's a kind of a a catchall term for me for for whatever I'm finding inspiring, and that can help people at the time. And it's a moment to moment thing as well. Yeah. You know, it's honoring the individual as to where they're at on their journey, and then trusting my inner wisdom to give me some answers of how I might be able to, to help them and support them.

Aidan Noone [00:18:48]:
Excellent. Now to come back to hypnotherapy per se, you have lots of free resources on your own website. But as you mentioned previous, you also have the marketing mingle. Tell us about that.

Kev Webster [00:19:06]:
Okay. So every week, every Thursday, 8 PM, people come come on to the marketing mingle through the hypnosis business, well, group on Facebook, and they can come along, and I will put on something, to help them, as far as their marketing's concerned. Now some weeks I've done, using ChatGPT and Canva. Other weeks, I've invited a guest last week. We had, Daniel Hedrick, the hypnotherapist from, the US, who'll give a talk about his, guerrilla marketing tactics. How were he back in 2002, used to promote himself, and it really was for him. It was turning up in person, being the hypnotist, and showcasing what he did, and not being stuffy about it. I've covered so many things, and I've done it now for, well, for years, the marketing mingle.

Kev Webster [00:20:00]:
And we can get up to I think the most we've had is 87 people, on a marketing mingle. And so I will teach what I know.

Aidan Noone [00:20:10]:
Yeah. And the marketing mingle, of course, nicely segues into the, therapy business club, man. Maybe you tell us about that.

Kev Webster [00:20:23]:
Okay. So the therapy business club is a little bit of a dream come true, to be quite honest. Because when I first started the hypnosis business club Facebook group, the idea was that I would find a way of distilling that, and finding a way of, delivering something a little bit more, direct to into a membership platform. And yet with all my Internet marketing skills, I've never really mastered a membership platform. And then a conversation I got on got into with, Ewan Jupp, who's now my the cofounder of the, of the Therapy Business Club. And he mentioned, well, I used to build membership sites, and build them from scratch, code them, everything. That was my job. You know, I can do this in my sleep.

Kev Webster [00:21:14]:
And and a conversation started, and 4 weeks later, we launched the Therapy Business Club membership, and we've had such a resounding response and success with it. And some people are making some incredible shifts because we have modules in there. We have a library in there. We have resources in there. You know, it's an incredible resource for people.

Aidan Noone [00:21:39]:
So what should a hypnotherapist out there is looking seeking help? What should they look for on, for example, on Facebook? What do they need to look out for in terms of identifying, your your your presence there?

Kev Webster [00:21:53]:
Okay. Well, if first of all, if they look out for me, Kev Webster, and they'll find me on there. They'll they'll recognize the cap on my photograph. They can then search for the, hypnosis business club. That is a a private group, but they'll find it. But then they just have to fill in a few questions to show that they are a therapist because we try and keep the environment clear, of people who are just trying to sell people things. And we Yes.

Aidan Noone [00:22:19]:
Of course.

Kev Webster [00:22:19]:
We don't tolerate that. We we soon kick them out if they do start doing that. Yeah. And once they're in there, then they've got access in the file section to probably about, about 30 different PDFs and resources. Yeah. Everything from Google My Business profile, training, to Canva training, All sorts of things are in there. And then once they're in there, they will see some posts in there about the, therapy business club membership as well.

Aidan Noone [00:22:48]:
Yeah. And you have at the moment, I think you have a special offer at the moment. Tell us about that.

Kev Webster [00:22:55]:
The Therapy Business Club, we have an offer. Now it's normally $47 a month.

Aidan Noone [00:23:02]:
Yeah.

Kev Webster [00:23:02]:
And what we've said is that if people wanna come and try, try out for 14 days, we have an offer of $27. That gets them into the Facebook group where we do pop ups. In fact, we've got one today at 2 PM. Mhmm. And that's a pop up for 15 to 20 minutes where people just come in and ask Ewan and I questions on Zoom live. We also do a 1 and a half hour session on a Wednesday night as well, which is the coaching lounge, again, where we'll teach and we'll do a q and a, and they get access to all of the resources. Put it this way. If there was to join today and there was start on module 1 and going through the resources, they wouldn't get through everything by Christmas.

Kev Webster [00:23:43]:
Oh. That's how Yeah. It is. But the beauty is they could find an area they wanna really, excel in, like maybe YouTube, or they might want to be on social media more. They would find all of the resources. It's all searchable as well. Yeah. So that's the offer.

Kev Webster [00:23:59]:
$27 for 14 days, complete access to everything.

Aidan Noone [00:24:05]:
Bear in mind, though, to those listening that this podcast has been recording recorded at the very last day of September 2024. So that's important to to remember, when if you're watching this and listening to this later on. But But I'm sure, you know, if they contact you, you can you can help them out in your own unique way. Let's backtrack a little bit, Kevin, if you don't mind. And I know that you work with clients who have a, for want of a better word, a sugar addiction. Tell us about that.

Kev Webster [00:24:43]:
Okay. Well, something that really struck me a few years ago. I was reading a paper, by, the hypnotherapist from, Fort Lauderdale, Gerald Kine. And, and he was saying that, really, a lot of weight loss problems, can be solved, quite quickly when people get over their sugar addiction. And he really went into deep detail about the evils of of sugar. And it really struck me as being a, this makes total sense. And when you think about the amount of sugar that's hidden within food, as well as just the obvious, you know, putting it on your cereal. And so, really, I found that as being a a a great go to place, and it's something that people can identify as well.

Kev Webster [00:25:31]:
Instead of diets, which, you know, I I'm not a big fan, of the idea of diets. I mean, some diets, I believe, are actually, designed to keep people, just under that kind of level of satisfaction. So that is almost like a multilevel marketing system. But what I really gleaned the wisdom from what Gerald, Karen had to say was that sugar, is really, a, a kind of a a keystone in the whole weight you know, the weight gain and health. You know? Because obviously, they've got set you know, type 2 diabetes and all these types of things, which are all on the increase. And, so I think he called it the evils of sugar or something like that. And then there are some great videos online on YouTube all about sugar, and how it is completely, well, basically, overtaken, the Western world. Now even not just the Western world, you know, across the world.

Kev Webster [00:26:35]:
And, you know, and the politics behind sugar as well are all discussed within some of those videos if you search them, you know, online. So, yeah, really, the sugar addiction stuck with me as being, wow. You help somebody with that. You're helping them in so many different ways.

Aidan Noone [00:26:54]:
You know? And this opportunity.

Kev Webster [00:26:55]:
Yeah. Definitely. It it

Aidan Noone [00:26:58]:
it's a business op forgive me. I interrupted you. It it's it was a you saw it as a business opportunity.

Kev Webster [00:27:05]:
Well, I not just a business opportunity. I just saw it as a logical thing to offer. Okay. Yeah. Because it was gonna change so many things.

Aidan Noone [00:27:14]:
Yeah. Find the need and satisfy the need, I suppose.

Kev Webster [00:27:19]:
Yeah. Yeah. Though I don't look at my I don't look at my, kind of approach to marketing necessarily, from that way of looking at things. Okay. I I try and look at it as being, common sense.

Aidan Noone [00:27:34]:
Right. Like to serve.

Kev Webster [00:27:36]:
Yeah. I like the common sense element. And if it's common sense that if people, you know, sugar has no place in our diet. And and if we and if we, you know, stop excess sugar, even as a start as an excess excess sugar, people will notice a huge difference. And so it seemed common sense to focus on that instead of weight loss, or diet or gastric band or anything like that. The sugar thing seem to be just going down to a really basic, modern world issue.

Aidan Noone [00:28:09]:
And that as if you know, it's so obvious that it's, you know, it's like, you know, trying to see the wood for the trees.

Kev Webster [00:28:18]:
I like to uncomplicate things. Yeah. And that made it very uncomplicated for me. Yeah.

Aidan Noone [00:28:25]:
Yeah. Excellent. Well well, thank you for that. Now, this is as I said, this is Monday, the end of, of September. Right now, what what in terms of the, the therapy business club or the marketing mingle, what's what's the next what's happening now? For example, this is Monday. Tell us the next events that that come to you, that you think is important, that are are the people listening to this should be, focusing on or be aware of.

Kev Webster [00:28:58]:
Well, the marketing mingle sometimes. I don't decide what I'm gonna be doing until Monday or Tuesday. I've got a loose idea for this week, which is gonna be, taking chat GPT prompts to another level. So that's what I'm really that that's the idea I'm flirting with at the moment, but I'll decide probably this afternoon and put it out there. As far as the Therapy Business Club's concerned, Ewan and I are working on a couple of projects at the moment. One of those projects is to put out a scholarship so that people can win a scholarship to the therapy business club. So that's one that went down. We were we've got all of the paperwork done, but we're just going through it together.

Kev Webster [00:29:40]:
We're also, a competition. We're looking at a competition within the actual membership, to encourage people to up their game using very, very, economical resources. So I think the first thing we're gonna do for October is to do a little competition for someone to, create a video around stop smoking with it being October next, just using Canva. Know the tools. Recording their voice, putting all the graphics together, putting some music in the background, and creating something epic as a no more than 2 minute video on Canva. And, we haven't decided on the prize yet, but we're gonna we're gonna be discussing that this afternoon. So there's 2 things, a scholarship, which is for the outside world of people fighting the membership. And within the actual membership, a competition to really encourage them, to create some fabulous content without having to get in totally, overwhelmed.

Kev Webster [00:30:43]:
We don't want anybody to be overwhelmed by marketing. That is our mantra. We want people to use simple resources that are not expensive and so that they don't get overwhelmed and so that they can be efficient and effective. That is our wish. Because so many people get overwhelmed, they start spinning the wheels, they lose their confidence, and they just drop off the radar. And they stop doing what the world needs them to do, and that is to help people. So we're helping people help people.

Aidan Noone [00:31:15]:
And, of course, all of this is happening, week on, every week. There's something new, something different. So it's not just, you know, whilst we're recording this now, you can be assured that going forward, that there will be many other innovative new ideas, new happenings in the club going forward. Would that be correct?

Kev Webster [00:31:37]:
Absolutely. I mean, this week alone, we're we're giving, into the membership, we're giving 4, v, videos that people can use for their waiting room videos. So when people come into my waiting room, they'll see these lovely ships on the Humber, sailing down the Humber, very quite hypnotic. It lets them know that they need to get relaxed and, and to turn off any distractions. We've I've actually created, a video for each season, and that's going into the membership, this week and with instructions of how to edit them and put their own logos on there as well. So it was always things. You know, we're content creation machines. That's what we like to think of ourselves as.

Kev Webster [00:32:21]:
And with the advent of AI, and the skills that we've I mean, between us, you and I have probably got over 50 years of marketing experience Wow. Both online and offline.

Aidan Noone [00:32:31]:
Wow.

Kev Webster [00:32:32]:
Now I set up my own print design company when I was 21. So Yes. Give you an idea.

Aidan Noone [00:32:37]:
Yeah. So you've you've vast experience, and you bring all that to the table. Mhmm. Yeah. I was going to ask you a question, but it caught out of my head. Yeah. Is there anything else, Kevin, that, you just want to get across to our viewers and listeners at this stage?

Kev Webster [00:32:58]:
Keep it simple. When it comes to marketing yourself, You have a voice. You are your business. And to to turn up and to be present and to be authentic is the most important thing. But at the same time, my philosophy is to be in service and to be generous as well. And, you know, if you if you come there with your hand open to give, you've got your hand open to receive as well. Excellent.

Aidan Noone [00:33:25]:
Lovely. Wonderful. And just briefly, give us some feedback or maybe mention the feedback, that was my question, that that you're getting from the participants in in the members club. Tell us what's what's what magic is happening there.

Kev Webster [00:33:42]:
Well, in in some cases, it's actually transformative. You know, to see people ranking, on the YouTube for their videos in position 1 Yeah. Within minutes of them uploading it, to see people getting some clear direction on their, on their purpose. To it's really getting some clarity, and we're seeing that with so many people. I mean, the the amount of people who've sent me private messages to say, Amber do share this within the actual membership as well to say, just got my first, three inquiries this week. That's not happened before. You know, and when I think what if they've done that's different? There've been small changes. Or they've stopped doing something that has been detrimental.

Kev Webster [00:34:27]:
You know, I'd say to them, if you're always leaning in to try and get people's attention, then I can guarantee you that people are leaning out because people don't like to be leaned in on if they don't know you and trust you and you like you already.

Aidan Noone [00:34:39]:
Yeah.

Kev Webster [00:34:39]:
So you've gotta get people to lean in and pay attention to you in order to do that.

Aidan Noone [00:34:45]:
Yeah. Yeah. I feel like providing that information, that that content.

Kev Webster [00:34:50]:
Yeah. You're providing value. And I know you con controversially, I posted, I think about a year ago on the, hypnosis business club. I posted something along the lines of, your bank balance is a reflection of the value you bring to the world. A couple of people kinda like jotted back from that and took it personally, and it wasn't a personal statement. It was a business statement. Of course. Business, we're giving it's an exchange of value.

Aidan Noone [00:35:18]:
Yeah.

Kev Webster [00:35:19]:
We're bringing value, and they give us value back, their peers. And so if there's nothing in the bank, that tells us that we're not bringing any value to people. So we've got to find ways of breaking that gap of the value we've got to bring and the value they've got to give us. And that's what we're doing within the Therapy Business Club. We're we're helping people to recognize how to bridge that gap. They have the skills. People are out there who need those skills, that help, and it's about putting them together, and it's all about communication. That's always communicating.

Aidan Noone [00:35:55]:
And, of course, Kev, there are people out there who need our help as hypnotherapists. And and I've I think by following what, the resources that you have available, you know, you can do that in a much quicker, faster, easier way.

Kev Webster [00:36:14]:
Yeah. I mean, people are coming out of their training as hypnotherapists, and if they can hit the ground running, while they've still got that enthusiasm may may I talk a lot about enthusiasm? Because, you know, it's that that energy, that spirit, that thrill of why they got into it. It's still alive. And then you see it go like this. You know, because I had new clients, so I I I tested it out on my friend and they were very impressed. And all of a sudden, you know, they're damp their spirits are dampened. Well, if you get straight into hit the ground running and you get some good coaching support from someone who knows what they're doing, someone who's been out there, you know, I'd like to say that I've got the battle scars of business. You know, so it's kinda like I would only go into battle with somebody with scars.

Kev Webster [00:37:00]:
That's the only person I'm going to battle with as a leader. So, you know, we got we got those things to share those experiences, both you and and I have got so many experiences to share with people. And, you know, we've done many things. You know, Ewan has got an an incredibly diverse career path that is followed. You know, I've got a very diverse career path that I followed. All of those things inform and teach us. And there isn't a moment that I don't draw from those experiences and share. You know? So I love sharing

Aidan Noone [00:37:36]:
It's priceless. You know? It's it's, an enormous, immense value. Well, that that was wonderful, Kev. Tell finally,

Kev Webster [00:37:49]:
how

Aidan Noone [00:37:49]:
can we, you know, people out there, listeners or viewers, who is in a situation or even hypnotherapist who need that help. Finally, how did they contact you?

Kev Webster [00:38:01]:
Okay. Well, they can get in touch with me through my website, which is quite simply kevwebster.com. Yeah. Or they can go and find me on Facebook, and they'll see me there as Kev Webster. As I said, they'll recognize the cap. Or they can go on to, Facebook, and they can look for the hypnosis business club as well. If anyone wants to join the membership, then they can go to therapybusinessclub.com, and they will see exactly what's on offer there for the membership as well. The whole, front page is there where they can explore all the different resources and, and they can see what's offered, you know, what entry level offer there is at the time.

Kev Webster [00:38:44]:
At the moment, it's $27 for 14 days and then upgrades to $47, or there is a free option where they can get access to limited resources, but even even try before they buy. So there are options there. We don't want to exclude anybody. We know that quite often when you first starting out, you know, cash can be tight, and they wanna get a few customers under the belt. And, so we wanna make it accessible. But even in the hypnosis business club, there are enough resources in there to get them really on the right track. And I'm always available if somebody wants to just send me a little messenger message and say, is there any chance that we could just jump on a quick call? And I I do those every day of the week.

Aidan Noone [00:39:30]:
In essence, Kevin, it's a community of supportive, a supportive community of like minded people out there.

Kev Webster [00:39:37]:
Absolutely.

Aidan Noone [00:39:38]:
Yeah. Yeah. Well, that was wonderful, Kev. Thank you so much, for your wisdom and your knowledge and indeed for giving us the benefit of that on this podcast. So I'll say thank you so much, and, until next time. Thank you, Kev Webster.

Kev Webster [00:39:57]:
Well, thank you for this opportunity. It's been wonderful.