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REIA Radio
#286: Inspect What You Expect: Back to Basics with Jeri Schlickbernd
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In Episode 286, Jeri Schlickbernd returns to REIA Radio after multiple appearances—and Ted and Owen dig into what happens when real estate (and life) doesn’t follow the cute little plan you wrote on a whiteboard in 2021.
Jeri walks through the real story behind the big moves: relocating from St. Petersburg, dealing with renovations that turned into a slow-motion disaster, and the emotional/financial pressure that comes when your “home run” project becomes your “why do I do this” project. She’s candid about hard seasons, the mindset shifts that got her through it, and why “back to basics” isn’t a downgrade—it’s survival, stability, and eventually, growth.
The episode turns into a practical masterclass when Jeri breaks down how to avoid shiny-object syndrome by getting brutally clear on your “why” and your number—then using that clarity as a decision filter. She also drops one of the simplest rules that saves investors a lot of pain: “Inspect what you expect.”
Finally, Jeri shares what she’s building now for newer investors: her Catalyst class—built for people with roughly three (or fewer) doors, covering the A-to-Z fundamentals (comps, rehab estimates, pro formas, financing), with mindset coaching baked in so students actually execute instead of just collecting information like Pokémon cards.
If you got value from this episode, do the simple stuff that actually helps: follow/subscribe, leave a quick review, and send this to one investor friend who’s currently chasing 14 strategies at once.
And if you’re newer (or feel like you need a reset), check out Jeri’s Catalyst program and see if it fits where you’re at right now.
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