The Kash & Dash Show
The Kash & Dash Show is where real conversations happen around business, entrepreneurship, real estate, and the people behind it all. Hosted by Ted Kaasch and Owen Dashner, this show goes deeper than the usual surface-level interview. We talk with investors, business owners, and high-level operators about the grind, the growth, the setbacks, the lessons, and the legacy they’re building.
This is not just a deals podcast. It’s about the real person behind the business — what drives them, what they’ve learned, what they’re still figuring out, and what success has actually cost them along the way.
Each week, you’ll hear honest interviews, unfiltered conversations, and the kind of stories you usually do not hear in a traditional business or real estate show.
Grind. Growth. Legacy.
The Kash & Dash Show
#310: Jeff Charlton: You’re Losing Money Without Direct Mail
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In this episode of The Kash & Dash Show, hosts Ted Kaasch and Owen Dashner sit down with Jeff Charlton, founder of REI Print Mail, to talk about why direct mail is still one of the most powerful marketing tools in real estate.
Jeff has been an entrepreneur since he was 14, built a major direct mail and printing company, and has bought 27 companies over the last 25 years. But this episode is not just about postcards and mailers. It is about marketing, business, follow-up, execution, and why so many investors are quietly losing deals before they ever get a real shot at them.
Jeff breaks down why most direct mail campaigns fail, why cheap lists can cost you more money in the long run, and why investors need to stop treating mail like a one-time lottery ticket. He also explains why direct mail has a “tail,” meaning a mail piece can bring in leads months or even years after it was sent. Ted shares a real example of landing a 14-unit deal from a letter that had been sitting in a drawer for years.
Want to learn more from Jeff Charlton?
Jeff will be speaking live at Omaha REIA on June 2nd. If you are local, come join us in person. If you are outside Omaha, watch the live stream on The Kash & Dash Show YouTube channel.
Jeff and his team also offer a free 15-minute call to help investors review their market, talk through direct mail strategy, and figure out where the opportunity may be.
If you are a real estate investor, business owner, wholesaler, flipper, agent, or entrepreneur trying to generate better leads, this episode is worth the listen.
You can Join the Omaha REIA - https://omahareia.com/join-today
Omaha REIA on Facebook - https://www.facebook.com/groups/OmahaREIA
Check out the National REIA - https://nationalreia.org/
Find Ted Kaasch at www.tedkaasch.com
Owen Dashner on Facebook https://www.facebook.com/owen.dashner
Instagram - https://www.instagram.com/odawg2424/
Red Ladder Property Solutions - www.sellmyhouseinomahafast.com
Liquid Lending Solutions - www.liquidlendingsolutions.com
Owen’s Blogs - www.otowninvestor.com
www.reiquicktips.com
Propstream - https://trial.propstreampro.com/reianebraska/
Timber Creek Virtual - https://timbercreekvirtual.com/services/
MagicDoor - https://magicdoor.com/reia/
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