Since reading The Wal-Mart Effect by Charles Fishman in 2011, Olivia Pedersen has been on an 11-year-long journey to figure out how she can contribute to solving the climate crisis. After working as a designer in the Athletic & Outdoor Industry for almost a decade, she became disheartened by the industry she loved so much and the ironic impact it has on people and the planet. During Olivia’s Master’s research in Sustainable Design, human-centered design, systems thinking, behavioral science, and circular economics grasped her curiosity. With her expertise in creativity and sustainability, she is on a mission to build an innovative solution for a sustainable future. Olivia founded Sustaio in January 2020 which was the brainchild of her M.A. thesis research. Sustaio empowers people to live climate-smarter by incentivizing emissions-reducing behavior. Sustaio provides real-time tracking and information for the everyday individual to take immediate action in reducing their footprint, like a FICO for sustainability. Imagine a world whereby having a healthier climate impact you can unlock better pricing in the world.
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