Behind Company Lines

Kelly Nyland, CEO of Whym

April 06, 2023 Hosts Julian Torres and Mike Townsend, sponsored by Otter Labs Episode 228
Behind Company Lines
Kelly Nyland, CEO of Whym
Show Notes

Kelly Nyland is the CEO of Whym. As a long-standing technology executive, Kelly has launched 120 “next-gen” experiences in over 40 global markets. She’s partnered with the world's top online & offline retailers across 40,000 points of sale for more than 15 years. She’s a practiced technologist in “pulling the future forward” by leveraging technology in a way that adds value to the customer journey.

As the Head of GTM @ Snapchat, Kelly was recognized, globally, for her innovative GTM & Sales strategy around Snap’s camera glasses. She and her (now) co-founder, got an inside look at why social commerce experiences have been disappointing to influencers and brands that hoped to leverage their content on these platforms to drive acquisition and lifetime value. 

She’s now built a software suite for brands that leverages the ubiquity, access and convenience of social selling.