Behind Company Lines

Rob Petrozzo, Co-Founder of Rally

April 17, 2023 Hosts Julian Torres and Mike Townsend, sponsored by Otter Labs Episode 240
Behind Company Lines
Rob Petrozzo, Co-Founder of Rally
Show Notes

Rob Petrozzo is the founder of Rally, the pioneer alternative investing platform for blue-chip and digital collectibles, including classic cars, sports memorabilia, Birkin Bags, watches, and NFTs, totaling over 400 assets in 19+ different categories. 

Throughout his career, Rob has pioneered industries, from design to fintech. Born and raised in Brooklyn, Rob was the first in his family to graduate from college. He studied Marketing Communication and Graphic Design at Philadelphia University. After college, he launched a boutique consulting firm and began a prolific career in design. Rob was quickly recognized and began designing for Kayne West, and emerging artists John Legend, Young Geezy, and DJ Drama.

Excelling as a young designer, Rob regretted missed investment opportunities in fine art and collectibles because he didn’t have access to cash. For Rob, Rally’s mission was to provide access to collectibles by offering fractional ownership to the enthusiast class. Rob's dedication has accelerated Rally’s growth over the past three years. The platform has $42M AUM and over 400,000 users.

The platform also has attracted high-profile investors and users, such as Jimmy Kimmel’s Wheelhouse, Kevin Durant’s Thirty-Five Ventures Alexis Ohanian, co-founder of Reddit, Josh Richard’s Animal Capital, and Accel.