Behind Company Lines

Obsess Over Distribution - Richard White | BCL #313

March 29, 2024 Hosts Julian Torres and Mike Townsend, sponsored by Otter Labs Episode 313
Behind Company Lines
Obsess Over Distribution - Richard White | BCL #313
Show Notes Chapter Markers

Richard White's Distribution-first mindset to company building serves as the backbone of his entrepreneurial journey, a philosophy that Julian Torres explores in a captivating episode with the visionary Founder and CEO of Fathom. From his early days of selling drawings in school to his current venture with Fathom, White's evolution is marked by a relentless pursuit of innovation. In their conversation, White emphasizes the importance of hypothesis testing and feedback aggregation, drawing parallels between gaming and business, while also revealing his inclinations, such as a love for remote work and a deep passion for sci-fi and gaming.


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Intro
Startup as a Game
Feedback and Conviction
Happy Path Engineering
Feedback Tab Strategy
Decoding Viral Growth
AI Note Taker for Free
"Our users weren’t our buyers"
"Support is an Honest Feedback"
Speed vs. Tactics
Crowdfunding Insights
"Social Media Weaponized Word-of-Mouth"
"What's the biggest risk for your company today, as a founder?"
Embracing Remote Work
Fathom's Surprising Industry Reach
Building with Conviction
Richard's Book Picks
Hypothesis Testing Mastery