Breakthrough with Karan Rawat, Podcast.
What makes Ather Energy an Experience Driven Brand
August 27, 2021
We are living in an experience economy where brands that solve consumer problem and create a memorable human experience become part of consumer lives.
In this podcast I will be covering the following:
- What's the importance of Strategic Brand Experience in the new world
- Ather Energy Example (proud to share that it is an Indian brand of Electric scooters)
- 4 Important areas of brand experience of Ather Energy
- How to observe brands around us that qualify as brand experience