Breakthrough with Karan Rawat, Podcast.

What makes Ather Energy an Experience Driven Brand

August 27, 2021 Karan Rawat Season 1 Episode 1
Breakthrough with Karan Rawat, Podcast.
What makes Ather Energy an Experience Driven Brand
Show Notes

We are living in an experience economy where brands that solve consumer problem and create a memorable human experience become part of consumer lives.
In this podcast I will be covering the  following:

  • What's the importance of Strategic Brand Experience in the new world
  • Ather Energy Example (proud  to share that it is an Indian brand of Electric scooters)
  • 4 Important areas of brand experience of Ather Energy
  • How to observe brands around us that qualify as brand experience