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There are words in our everyday vocabulary that are exclusionary that we don't even know about. In this episode, Kelly is highlighting some of those words, showing you how they are problematic, and teaching you how to replace them so that you can create a culture of inclusion.

TOPICS WE COVER IN THIS EPISODE: 

• What it means to be a feminist copywriter 
• Creating institutional justice for the future
• Why this work is so important in the world of copywriting 
• Words to look out for and avoid 
• Thinking more carefully about the language you choose 
• Looking at how you present yourself
• The power of earned authority 
• How to structure your message
• Why you should start your message with a shared value rather than a pain point

Resources Mentioned:

• Kelly’s Website: https://www.kellydiels.com 
• Connect with Kelly on Facebook: https://www.facebook.com/kellydielswriter
• Join SLL: www.kellydiels.com/subscribe
• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

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