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Jennifer is here to answer all the questions you’ve ever wanted to ask a journalist. Find out what subject lines stand out in a sea of emails, what makes a story interesting to a journalist, and whether following up is actually annoying or not.

TOPICS WE COVER IN THIS EPISODE: 

• What Business Insider covers 
• How to stand out as a small business 
• The importance of being familiar with current events 
• The power of tangible deliverables 
• Using data, surveys, and predictions in your pitch
• Familiarizing yourself with the journalist and publication you are pitching to 
• Being able to articulate how your business is relevant 
• How much you should be following up 
• How to write a good subject line 
• Valuing the journalism that you consume

Resources Mentioned:

• Find out More About Jennifer: https://www.businessinsider.com/author/jennifer-ortakales 
• Follow @JOrtakales on Twitter: https://twitter.com/JOrtakales 
• Follow @jennifer.ortakales on Instagram: https://www.instagram.com/jennifer.ortakales/ 
• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
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