1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

This episode offers some incredible mindset shifts that I know you will benefit from. I felt so inspired and motivated after this conversation with Espree, so I know you will feel the same way while listening.

TOPICS WE COVER IN THIS EPISODE: 

• The difference between brand building and community building
• The problem with the words “get” and “convince”
• Why it’s crucial to understand your market 
• Questions you should ask yourself when deciding how to make an impact
• How journalism differs from podcasting
• The difference between serving and selling
• How to make sure you avoid entitlement

Resources Mentioned:

• Follow Espree on Twitter - http://twitter.com/espreedevora
• Follow Espree on Instagram - http://instagram.com/espreedevora
• Connect with Espree on LinkedIn - http://linkedin.com/in/espree
• Follow Gloria on Instagram - http://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn-https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram