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My guest, Spiffy Darko, is joining me in this episode to talk about how you can grow your business with short, viral videos on TikTok and Instagram.

TOPICS WE COVER IN THIS EPISODE: 

• What NOT to do when it comes to posting schedules
• Whether or not Instagram feed “aesthetics” matter
• Tips for who to engage with and how on Instagram
• How to come up with video ideas that viewers will like
• Why it's important to show your face on video
• How long your videos should be
• How to leverage ads and PR for your videos

Resources Mentioned:

• Follow Spiffy on Instagram: instagram.com/iamspiffy_
• Follow Newport Nightlife on Instagram: https://www.instagram.com/newport_nightlife/
• Contact Spiffy Directly: https://contact.spiffydarko.com/
• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram