1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

In this episode, we’re going through how to find and work with an assistant or intern so that they can do outreach for you while still getting press success. Emi is sharing her best advice on making connections, following up, staying organized, and so much more. 

TOPICS WE COVER IN THIS EPISODE: 

• How to lead with value 
• The importance of making genuine connections with people 
• Why you don’t need tons of experience to get featured 
• Being strategic about who you’re pitching to
• How to take advantage of social media 
• Finding the right person to join your team 
• The importance of having a good follow-up strategy 
• How to keep your outreach organized 
• Making it clear that you’ve done your research on people you’re reaching out to 
• Making a good first impression 
• How to handle rejection 

Resources Mentioned:

• Connect with Emi on LinkedIn-  https://www.linkedin.com/in/emihockett
• Follow Emi on Instagram-  https://instagram.com/emi_hockett?utm_medium=copy_link 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram