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Today I’m speaking with star PR Starter Pack student Kimberly Behzadi, founder of Read it & Eat Box. This fearless small business owner pushed through imposter syndrome and industry norms to prioritize PR to grow her business and has since been featured on 15+ niche, local, and national media outlets, formed strategic partnerships with other small businesses, hosted an incredibly successful popup, and has even opened a brick and mortar location! 

In this episode we’re discussing:

•How the smallest, earliest stage businesses can get featured for free and diminish imposter syndrome 

•The different types of media coverage and their unique benefits 

•The importance of relationship building with journalists and how social media majorly simplifies that aspect

•Tips to find the relevance piece for every single pitch you write

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram