In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, breaks down the exact year-end audit every founder should do if they want more clarity, more momentum, and more aligned growth next year.

Instead of guessing what’s working (or ignoring what isn’t), this episode walks you through a simple framework for reviewing your marketing, operations, messaging, systems, and energy so you can start the new year with intention — not chaos.

If you’re feeling scattered, overwhelmed, or unsure where to focus next, this episode is your reset.

The 3 Core Areas Every Founder Must Audit Before Year-End

1. Your External Presence (Brand, Messaging & Visibility)

Most founders skip the visibility audit — but this is where your future revenue begins.

Inside the episode, we walk through how to evaluate:

•Your messaging: Is it clear, specific, and speaking to the right people?

•Your offers: Are you selling what people actually want right now?

•Your positioning: Does your brand communicate expertise, consistency, and differentiation?

•Your visibility channels: What’s working? What’s draining you? What needs to be sunset or doubled down on?

2. Your Internal Systems (Ops, Processes & Tools)

Your backend determines your bandwidth.

We cover how to assess:

•Where you’re losing time (and the tasks you should no longer be doing)

•Which tools are actually serving you vs. overcomplicating your workflow

•What needs a simple SOP so you can delegate or automate

•Where breakdowns keep happening — and how to fix them before Q1

3. Your Time, Capacity & Founder Energy

Your energy is your most important asset.

In this section, we unpack:

•Which tasks drain you vs. fuel you

•Where you’re saying yes out of obligation instead of alignment

•Why “more effort” isn’t the solution — clarity is

•The difference between burnout tasks and growth tasks

Final Takeaway

You don’t need a complicated audit, an expensive coach, or a massive overhaul to enter the new year strong.

What you do need is:

✅ Clear messaging

✅ Simple workflows

✅ Honest reflection on your energy

✅ A plan you’ll actually follow

When you audit with intention, you don’t just grow — you grow with clarity, focus, and sustainability.

In this episode of the Small Business PR Podcast, Gloria sits down with Kurt Elster — e-commerce expert, long-time Shopify insider, and host of The Unofficial Shopify Podcast — to break down exactly what founders need to know if they want to hit their first $100K on Shopify.

Kurt has helped brands scale from five to eight figures, and today, he’s pulling back the curtain on the real mistakes most founders make… and the simple fixes that can transform your store’s conversions, customer loyalty, and long-term revenue.

If you're an e-commerce founder struggling to grow, this episode is your shortcut.

The THREE Most Common Mistakes Keeping Founders From Their First $100K

Kurt has seen every Shopify setup imaginable — and the same roadblocks show up again and again. In this episode, he unpacks:

1. Obsessing over themes instead of messaging

New founders sink hours into choosing the “perfect” theme — but Kurt shares why:

• Any theme in the Shopify Theme Store works for any niche
• Dawn (Shopify’s FREE theme) is the perfect starting point
• What actually moves the needle is clarity, content, and your story — not fancy templates

   2. Ignoring the post-purchase experience

Your second, third, and fourth sales are where your profit lives. Kurt breaks down:

• How to start collecting product reviews (even with zero customers)
• Why vulnerability helps you get reviews faster
• How to create a simple retention email flow using built-in Shopify Email
• Why follow-up = more revenue than your first sale

  3. Being afraid to email your customers

Kurt crushes the fear of “bothering” your list and shows:

• Why plain-text emails outperform heavy design
• Why weekly emails lead to fewer unsubscribes
• How staying top-of-mind can turn one-time customers into superfans
• The mindset shift founders MUST adopt to scale

The Tools, Features & Strategies Founders Overlook

Kurt shares the most underutilized (and free!) Shopify features that boost conversions instantly, including:

• Shop Pay & Shop Pay Installments

Faster checkout = more conversions. Younger buyers especially rely on installments.

• Customer accounts (passwordless login)

Reduce friction and make repeat purchases seamless.

• The Shop App

A built-in discovery marketplace your brand should absolutely be in.

How to Build a Repeatable, Revenue-Driving Customer Journey

Kurt walks through simple but powerful workflows like:

• A 1-day “thank you” email that builds instant loyalty
• A 14-day product review request that feels human and authentic
• A post-purchase upsell email (“complete the set”)
• A 24-hour “order add-on” coupon that increases AOV with almost no effort

Final Takeaway

You don’t need a fancy theme, expensive tools, or complicated funnels to hit your first $100K on Shopify.

What you do need is:

 ✅ Clear messaging

 ✅ A simple, human post-purchase system

✅ A willingness to email consistently

✅ The courage to stay visible

If Kurt’s clients can go from zero to multiple six figures, so can you.

In this episode of the Small Business PR Podcast, Gloria dives into why so many small business owners struggle to connect online—and how authentic branding is the secret to attracting your “Hell yes!” clients. She sits down with branding strategist Sarah Ashman, who has worked with Nike, Estee Lauder, and Madonna, to unpack what it really means to show up in alignment, radiate your values, and let your audience feel your energy.

Sarah and Gloria break down the subtle cues your audience senses, why “proving energy” can push people away, and practical ways to check in with yourself so your messaging and offerings land authentically—whether you sell a product or a service.

What Branding Isn’t — And Why It Matters

Branding is not:

🙅‍♀️ Just a logo, website, or Instagram feed

🙅‍♀️ Relying solely on credentials or authority to impress

🙅‍♀️ Following templates or “shoulds” that don’t reflect who you are

That’s surface-level branding. Real branding is about alignment, energy, and authenticity—so your audience knows who you are and why they should care.

What Branding Actually Is

💡 Being congruent: your words, energy, and actions all match

💡 Showing up relaxed and confident, not trying to prove yourself

💡 Grounded in your values and the story behind your work

💡 A daily practice of checking in with yourself first, then letting that guide your external messaging

Gloria and Sarah explain why audiences have “digital Spidey senses” for inauthenticity—and how showing up from your inner truth builds trust, loyalty, and connection.

Key Takeaways from This Episode

• How to notice when your energy and messaging aren’t aligned
• Why relaxed, genuine presence lands better than polished authority
• The mindset shift that turns your work into a story people feel, not just hear
• How authenticity applies to both service- and product-based businesses
• Ways to use AI to clarify your messaging without losing your personal “heartbeat”
  
  
  

Final Thoughts

If you’re ready to attract your “Hell yes!” clients and build a brand that feels authentic to you, this episode gives you the tools and mindset shifts to check in with your inner truth, align your messaging, and radiate confidence. It’s never been a better time to stop following old templates and start showing up fully as yourself.

In this episode of the Gloria Chou PR Podcast, Gloria dives deep into one of the biggest traps small business owners face today — PR scams and pay-to-play “features.” You know the ones: “Get featured in *40 Under 40 Innovative Entrepreneurs—fees apply.” Gloria pulls back the curtain on how to spot these fake “PR opportunities” and why they don’t give you the long-term authority, SEO, or credibility that earned media does.

After years of helping thousands of founders get featured in Forbes, Fast Company, Allure, and The New York Times — without paying a dime for placement — Gloria reveals the red flags to watch for and what real PR looks like.

What PR Isn’t — And Why It Matters

PR is not:
 🚫 Paying to get featured in an “exclusive” list or award you’ve never heard of
 🚫 Sending dozens of free samples just to get a mention
 🚫 Paying contributors or influencers to write about you

That’s not earned media — that’s advertising. Real PR is when a journalist or editor chooses to feature you because your story, expertise, or brand serves their audience.

What PR Actually Is

 ✅ Earned editorial content — the kind that builds SEO, authority, and trust
 ✅ Relationship-driven, not transactional
 ✅ Long-term visibility, not one-and-done posts

Gloria breaks down why journalists want to hear from founders directly (not agencies), and how to craft your pitch using her CPR Method — Credibility, Point of View, Relevance — to stand out in their inbox.

Key Takeaways from This Episode

• How to tell the difference between earned media and pay-to-play “PR” scams
• Why paying for “exclusive” features can hurt your brand credibility
• The exact mindset shift that turns your marketing message into a newsworthy story
• How earned PR compounds over time, bringing more features, backlinks, and authority
  
  

Final Thoughts

If you’re tired of wasting money on ads or “guaranteed” features that don’t move the needle, this episode will teach you how to take control of your PR — and do it the right way.

In this episode of the Gloria Chou PR Podcast, Gloria shares the three essential mindsets every founder needs to get featured in top media outlets—without spending thousands on a PR agency or ads.

After helping thousands of small business owners successfully pitch themselves to outlets like Forbes, The New York Times, and Marie Claire, Gloria reveals that PR isn’t just about press—it’s about mindset, communication, and consistency.

What You’ll Learn in This Episode

1️⃣ Why PR Is Cumulative (And Why Every Pitch Counts)

Getting featured isn’t a one-time event—it’s a skill that compounds over time. Gloria explains how every pitch, follow-up, and journalist connection builds momentum, even if you don’t get a “yes” right away.

2️⃣ The $10,000-an-Hour Skill Every Founder Must Master

Outsourcing design or admin is easy—but you can’t outsource your voice. Learn why mastering your message is the most valuable asset in your business and how to use Gloria’s CPR Method (Credibility, Point of View, Relevance) to stand out to editors and producers.

3️⃣ How to Build Relationships That Create Endless Press Opportunities

PR isn’t just about features—it’s about relationships. Gloria reveals how to cultivate authentic connections with journalists, become a trusted expert source, and turn one feature into an ongoing media snowball effect.

Real Founder Stories

Hear how members of the PR Starter Pack community—like Dr. Ross Radusky and Dr. Greta—used Gloria’s system to consistently land press coverage year-round by pitching with clarity and confidence.

Key Takeaways

 ✅ PR success is built through mindset and momentum
 ✅ Your story is your most powerful marketing asset
 ✅ Consistency > perfection when it comes to pitching
 ✅ Everything you want is on the other side of the send button

If you’re ready to stop relying on social media algorithms and start getting free, organic press that builds your credibility and SEO, this episode is your roadmap.

In this episode of the Gloria Chou PR Podcast, Gloria breaks down the biggest untapped opportunity for small business owners right now: using AI tools like Perplexity to get featured in media—and dominate AI search results—without hiring a PR agency.

With traditional PR agencies charging thousands per month, Gloria shows founders a faster, more affordable path to visibility. She reveals how Perplexity is reshaping how product-based businesses land press, monitor trends, and pitch journalists with strategy and precision.

The Golden Window for Small Business PR

Right now, small businesses are in a once-in-a-decade window to leverage AI-powered search visibility. Gloria explains how AI-driven search recommendations are becoming the new SEO—and why being cited in media makes you 300% more likely to be found in AI search.

By combining seasonal gift guide pitching with AI tools, founders can get featured faster than ever before.

How to Use Perplexity to Get Featured

Perplexity.ai isn’t just a search engine—it’s your new PR researcher. Gloria walks through her five-step system to use it effectively:

1. Find Timely Angles – Plug in your brand name and URL to uncover trending topics and customer insights you can tie your story to.
2. Research Competitors – See where similar brands are getting featured and adapt those media angles.
3. Discover Gift Guide Opportunities – Identify seasonal and evergreen gift guides that are actively being written.
4. Draft the Perfect Pitch – Use Gloria’s CPR Method (Credibility, Point of View, Relevance) to write compelling, journalist-ready emails.
5. Monitor Industry Conversations – Stay on top of real-time trends journalists are talking about—so you can be first to pitch.
   
   
   

The AI-Powered PR Workflow

Gloria also shares her favorite pairing: Perplexity for research + ChatGPT for writing.
 Perplexity gives you real-time insights and citations; ChatGPT turns those into polished, engaging pitches. This combo removes 90% of the time and stress founders usually spend on PR.

Why the Time Is Now

Gift guide season, the rise of AI search, and the accessibility of free tools have created the perfect storm for small businesses. Gloria calls this the “Golden Triangle of Opportunity.”

In her words:

“It’s like blogging in the early 2000s or joining TikTok before it exploded. This kind of advantage for small businesses has never happened before—and probably won’t again for another decade.”

Final Takeaway

You don’t need a publicist, samples, or paid ads to get national press.
 What you do need is:
 ✅ Relevance
 ✅ Consistency
 ✅ Strategy

If you’re ready to get your products featured in media and show up at the top of AI search, now’s the time to start.

In this solo episode of the Gloria Chou PR Podcast, Gloria breaks down the three biggest myths about using AI—especially for small business owners, women of color, and entrepreneurs who don’t consider themselves “techie.”

After being bombarded by “AI bro-marketers” and overcomplicated advice, Gloria reveals how she uses tools like ChatGPT, Perplexity, Claude, Canva, and Fathom.ai to save 15 hours a week, triple her profits, and build a deeper connection with her audience—without losing her authentic voice.

If you’ve ever felt overwhelmed by AI or unsure where to start, this episode is your permission slip to start using it, not overthinking it.

3 AI Rules You Need to Break

Forget the gatekeepers and gurus—Gloria exposes the biggest lies about AI that keep small business owners stuck:

1. “You need to learn AI the right way before using it.”
    Nope. Just start asking questions conversationally. Treat AI like your intern, not your boss.
2. “You need to buy expensive AI courses to unlock the secrets.”
    Wrong again. Most of the “secrets” are already free—you just need to start exploring and asking smarter questions.
3. “You need to stay on top of every AI update.”
    Totally false. You don’t need 10 newsletters and 5 new tools. Stick to what works and keep it simple.
   
   

Gloria’s Go-To AI Stack for Small Business Owners

Here’s what Gloria uses every day to automate, create, and stay connected—without getting lost in tech overwhelm:

• ChatGPT: For brainstorming, writing pitches, and content creation
• Perplexity: As her new “Google” for real-time insights and trend research
• Canva: For clean, shareable visuals
• Fathom.ai: For auto-recording and transcribing meetings to train AI faster
• Claude: Her personal writing and marketing CMO (replaces a $3K/month hire!)
  
  

The Real ROI of Using AI Authentically

AI isn’t replacing Gloria’s human touch—it’s amplifying it.
 By using AI to create more spaciousness and presence, Gloria connects more deeply with her audience and leads with energy, not exhaustion.

She reminds listeners that knowledge isn’t the most valuable asset anymore—time is.

Final Takeaway

You don’t need to be tech-savvy to make AI work for your business.
 You just need:
 ✅ Curiosity
 ✅ Simplicity
 ✅ The courage to start before you’re ready

When used right, AI doesn’t replace your voice—it amplifies it. Let this episode show you how.

AI shopping is here. Learn how PR and media mentions decide which brands ChatGPT recommends—and why earned media is the new SEO.

In this episode of the Gloria Chou PR Podcast, Gloria breaks down one of the biggest shifts happening in real time — AI-powered shopping inside ChatGPT — and what it means for small business founders.

For years, we’ve heard that “AI is coming.” But now, it’s here. Consumers can shop directly in ChatGPT, and other platforms like Gemini and Perplexity are quickly following suit. This is the dawn of a new era — and Gloria shares why PR is no longer optional if you want to be found, trusted, and recommended by AI.

If you’re a product-based founder or small business owner, this episode will show you why earned media (not ads or followers) is the key to showing up in AI search results — and why the next few months represent a golden window of opportunity to claim your spot.

Why You Can’t Wait to Do PR

The AI revolution is moving fast — faster than anyone expected. ChatGPT already integrates in-app shopping with 800+ million users globally.
 That means:
 🧠 AI is already deciding which brands to surface and recommend.
 📈 If you’re not featured in credible media right now, your competitors will take those trust signals — and it’ll be much harder to dislodge them later.

Gloria explains that PR is how you feed the AI machine — by giving algorithms structured, credible data from trusted media sources that signal your brand’s authority.

The Power of Trust Signals in the Age of AI

AI platforms like ChatGPT, Google, and Amazon are now pulling data from third-party media — not ads.
 That’s great news for small business founders, because:
 ✅ You can’t buy your way into AI recommendations right now.
 ✅ Media features level the playing field between small brands and big corporations.
 ✅ Every earned feature becomes part of your brand’s digital DNA — the “trust layer” that AI reads when deciding who to recommend.

PR doesn’t disappear after 24 hours like a social post or ad campaign — it compounds. Each media mention reinforces your credibility and ripples across search engines, social platforms, and now, AI ecosystems.

How PR Fuels Every Algorithm

When you earn press coverage — a podcast, a blog, a gift guide — you’re not just building awareness. You’re creating structured, verifiable data that fuels AI and search algorithms across:

• ChatGPT
• Google Search
• Meta
• Amazon

Every credible feature increases your visibility everywhere else.

Why Now Is the Golden Window for Small Businesses

Gloria calls this moment a once-in-a-generation opportunity for founders. Before paid placements and large brands flood the space, you can still win with credibility — not budget.

Media mentions today will help AI “learn” who to trust and recommend tomorrow. Once those trust signals are embedded, they’re nearly impossible to replace.

PR Is the New SEO

Gloria predicts that PR will soon replace traditional SEO as the main driver of visibility.
She’s living proof: without spending on SEO or ads, her 100+ podcast features and media appearances have made her the #1 small business PR expert according to AI — all thanks to the power of earned trust signals.

The Small Business Advantage: Simplicity and Speed

Inside the Get Featured Accelerator, Gloria gives founders:
 💡 Copy-and-paste ChatGPT prompts that do the brainstorming and pitch writing for you
 💡 Daily curated PR opportunities
 💡 A media database of journalists you can contact right away

Even if you don’t make your own products (like subscription box founders), you can still get featured — repeatedly — in year-round gift guides and trend roundups.

In this episode of the Gloria Chou PR Podcast, Gloria dives into one of the biggest shifts happening right now in online visibility—the rise of AI-powered search and shopping—and what it means for small business owners.

Forget algorithms and paid ads. Gloria breaks down how organic earned media—like podcast features, gift guides, and backlinks from top outlets—is now more powerful than ever in helping AI recommend your brand.

If you want to future-proof your business in the age of ChatGPT and Perplexity, this episode is your roadmap.

Why AI Visibility Is the New PR Metric

Gloria explains why being discoverable inside AI is now the ultimate growth lever. If your brand isn’t showing up in AI search results, you’re invisible to millions of potential customers.

She shares how she herself became the top result for “#1 small business PR coach” on AI platforms—without spending a dime on SEO—just by using strategic PR visibility and consistent pitching.

How to Use AI Tools to Get Featured Faster

Gloria reveals her go-to workflow for writing and researching the perfect pitch using Perplexity and ChatGPT—and how founders can land press features in under five minutes.

Tools and tactics she covers:

• Perplexity: for real-time journalist research and trend insights
• ChatGPT or Claude: for refining your final pitch copy
• The CPR Method: Gloria’s proven formula for pitching with Credibility, Point of View, and Relevance

The Evergreen PR System That Feeds Your SEO

PR isn’t one-and-done. Gloria shares how one feature can be turned into dozens of content pieces—newsletters, reels, blog posts, and backlinks that strengthen your SEO and AI ranking.

She breaks down how founders can create an interconnected web of links through:
 ✅ Media pages showcasing features
 ✅ Repurposed podcast interviews
 ✅ Press releases indexed on Google

Final Takeaway

PR is no longer just about getting featured—it’s about being found.

To win in the age of AI search, you need:
 ✅ Consistent, earned visibility
 ✅ Updated content across all platforms
 ✅ A clear, unified brand story

When AI knows who you are, your customers will too.

In this episode of the Small Business PR Podcast, Gloria makes her biggest announcement yet: after five years, the PR Starter Pack has officially transformed into the Get Featured Accelerator—a bold, unapologetic, AI-powered program designed for product makers who want free press without agencies, ads, or burnout.

This isn’t just a name change. It’s a complete upgrade in messaging, strategy, and support—rooted in Gloria’s journey of shedding “marketing shoulds” and embracing authenticity, community, and values-based PR.

Why Gloria Retired the PR Starter Pack

After helping hundreds of small business owners land millions of views, Gloria realized the old model no longer aligned. The new Get Featured Accelerator gives founders the access, clarity, and psychological safety they need to confidently pitch—and get featured—on outlets like Forbes, Marie Claire, and The New York Times.

The Role of AI in PR (and Why Time-Strapped Founders Need It)

PR doesn’t have to take hours. With AI integrations, founders can now generate data-backed angles and send relevant pitches in under 15 minutes a day. That’s less time than doomscrolling Instagram—and it works. One founder landed 6 features in just 30 days.

Why Authentic Messaging Matters More Than Ever

Gloria shares how she stopped assimilating into old-school marketing tactics—like fake urgency, “spray-and-pray” pitches, and neutral messaging—and began boldly stating her values (and what she rejects). The result? A community built on belonging, trust, and real human connection.

What Founders Will Get Inside the Get Featured Accelerator

• Daily curated PR opportunities delivered straight to your inbox
• AI-powered tools to help you pitch with confidence
• Direct coaching and unlimited support from Gloria herself (no faceless team of coaches)
• A safe, diverse, values-first community of product-based founders
• Proven systems to land year-round press in gift guides, podcasts, and national outlets
  
  

Final Takeaway

You don’t need to overspend on ads, agencies, or samples to get featured. What you need is:
 ✅ A bold, clear message
 ✅ Tools that save you time
 ✅ A repeatable, human-first system

The PR Starter Pack era is over. Welcome to the Get Featured Accelerator—where unapologetic founders get press on their own terms.

In this episode of the Gloria Chou PR Podcast, I share why right now is the golden window of opportunity for small businesses to land press, boost SEO, and get discovered on AI search before the competition.

We’re in what I call the holy trifecta—gift guide season, the rise of AI-driven product recommendations, and the explosion of free, easy-to-use AI tools that make PR faster than ever.

If you’re a product-based founder who wants to ride this wave and finally get featured without expensive agencies or endless hours of pitching, this episode breaks it all down.

The Holy Trifecta: Why This Window Won’t Last

Gift guides are evergreen. AI search is exploding. And AI tools have lowered the barrier to entry for small businesses. Put these three forces together, and you have the most powerful PR opportunity in years.

The 3 AI Tools I Use Every Day for PR

Forget shiny-object overload. I go deep with just three:

• Perplexity → my go-to research brain for real-time insights, competitor analysis, and gift guide discovery
• Claude → my authentic marketing brain for writing compelling emails, captions, and sales pages in my own voice
• ChatGPT → my Swiss army knife for synthesis, quick pitches, charts, and repurposing

Why Perplexity Is a PR Game-Changer

Instead of staring at a blank screen, Perplexity gives you instant angles journalists actually care about—pop culture, trends, and consumer insights. It even shows you where your competitors have been featured so you can pitch smarter.

Claude: Your Marketing Brain That Writes Like You

Claude helps me write polarizing, authentic emails that spark real conversation—something my old $3,000/month CMO couldn’t do. With “project knowledge,” you can train it to sound exactly like you and even use it as a personal assistant for email and calendar management.

ChatGPT: The Swiss Army Knife Every Founder Needs

From reworking pitches into journalist-friendly copy to summarizing books and podcasts into action steps, ChatGPT saves hours every week. It’s not fancy—it’s functional.

The Final Takeaway

AI is no longer optional for small business PR—it’s your ticket to getting featured, building SEO, and staying ahead of the curve.

What you need is:

✅ A simple, streamlined AI tech stack

✅ The right angles that tie into trends and gift guides

✅ Consistency before the golden window closes

If you’ve been waiting for the “right time” to start pitching, this is it.

In this episode of the Gloria Chou PR Podcast, I reveal why right now is the golden opportunity for small businesses to land major press—without hiring an expensive PR agency.

We’re talking about gift guides, AI search visibility, and free PR tools that make pitching faster and easier than ever. If you’ve been waiting for the right moment to start PR, this is it.

Whether you’re a product-based founder, a one-person shop, or a busy parent building a brand, this episode shows you how to get featured in national media with zero ad spend.

Why Gift Guides Are the #1 Way to Get Featured in Q4

Gift guides aren’t just for Christmas. Editors are actively building guides for every season—Valentine’s Day, Mother’s Day, Graduation, Back-to-School, and beyond.

By getting your product into these articles, you’re meeting customers where they’re already primed to buy. Even better? Gift guides give you lasting SEO that outlives paid ads and Instagram posts.

How AI Search Is Creating a PR Gold Rush

More consumers are turning to ChatGPT and AI search tools for product recommendations. That means if your brand shows up in credible media, you’re signaling to AI that you’re trustworthy and relevant.

This window won’t last forever—founders who act now can dominate search before the market gets saturated.

Free and Accessible PR Tools Every Founder Should Use

You don’t need a $5K/month PR agency to get results. In this episode, I share how small business owners are using tools like:

• Perplexity.ai → to uncover real-time trends and angles journalists care about
• ChatGPT → to fine-tune pitches into clear, concise stories
• Email + LinkedIn → to reach editors directly, no insider contacts required
  
  

Avoid These Costly PR Mistakes

You don’t need to:

• Send out tons of free samples
• Write vague, one-size-fits-all pitches
• Wait for the “perfect” time to start

Instead, focus on clarity, relationships, and consistency.

The CPR Method: Your PR Roadmap

I walk you through my signature CPR Method, a framework that helps founders land not only media coverage but also wholesale opportunities.

CPR =
C: Credibility → your story and why you’re legit
P: Point of View → your unique angle
R: Relevance → why now, why this outlet

Final Takeaway

This is the most powerful moment in the last 10 years to start pitching your business. You don’t need ads, agencies, or huge budgets.

What you do need is:
 ✅ A clear message
 ✅ A relationship-first approach
 ✅ A repeatable system

If other small businesses can land BuzzFeed, Refinery29, and Vogue, you can too.

In this episode of the Gloria Chou PR Podcast, I break down how small business founders can get featured in gift guides—without paying for ads, without hiring a PR agency, and without sending endless free samples.

If you’re a product-based business owner, maker, or subscription box founder looking for cost-free press opportunities, this episode is your step-by-step guide to landing coverage in holiday gift guides, seasonal roundups, and national publications like Forbes, Elle, and The New York Post.

The Best Time to Pitch Gift Guides

Timing is everything. Learn exactly when to pitch for:

• Holiday gift guides (Q4, Black Friday, Cyber Monday)
• Valentine’s Day gift guides
• Mother’s Day gift guides
• Print vs. digital media timelines
  
  

Do You Have to Send Samples?

Not always. I share when journalists actually want samples, when they don’t, and how to avoid wasting money on free product giveaways. You’ll also hear creative sample alternatives for luxury products, handmade goods, or high-cost items.

How to Choose Which Product to Pitch

Stop sending your whole catalog! Discover how to:

• Pitch 1–2 best sellers journalists actually want to feature
• Match your pitch to seasonal trends and occasions
• Leverage limited-time collaborations and bundles for maximum press
  
  

Why Curated Boxes and Retailers Can Get Featured Too

You don’t need to manufacture your own products to get press. Subscription boxes and curators are landing features in Apartment Therapy, Forbes, Brit+Co, and more—I’ll share exactly how they do it.

Breaking Through PR Myths & Limiting Beliefs

Think you need:
❌ A perfect website?
❌ Hundreds of customer testimonials?
❌ A massive social media following?
Think again. I’ll show you why journalists care more about seasonal relevance, story, and uniqueness than vanity metrics.

Final Takeaway

Gift guides aren’t just for the holidays—they’re a year-round PR strategy that can boost sales, SEO, and brand credibility. Everything you want in your business is on the other side of pressing “send.”

You don’t need a PR agency or a five-figure ad budget. What you need is:
 ✅ A clear, relevant pitch
 ✅ Consistency and follow-up
 ✅ The courage to start now

✨ If you’re serious about getting your products featured in holiday gift guides and top media outlets, this episode is your roadmap.

What if the very thing holding your business back isn’t strategy or followers—but the fear of being seen? In this episode of the Gloria Chou PR Podcast, I sit down with Stacey Brass-Russell—Broadway performer turned transformational business coach and host of Passionate & Prosperous. With a career spanning show business, yoga, and entrepreneurship, Stacey has mastered the art of showing up unapologetically and teaching others how to do the same.

We dig into what it really takes to sell without feeling salesy, why confidence is a muscle you can build, and how to stop worrying about what everyone else thinks. If you’ve ever hesitated to press “send” on that pitch, this conversation is your permission slip to shine.

How Do You Sell Without Feeling “Salesy”?

Stacey breaks down the difference between bro-marketer tactics and authentic selling. Instead of cold DMs and pushy tactics, she shares how to build real relationships and show up in service of your audience—so selling feels natural, not cringe.

What If You’re Afraid of Rejection?

Rejection isn’t just part of the game—it’s proof you’re actually playing. Stacey explains why she encourages her clients to collect rejections as a measure of progress and why your job isn’t to convince everyone, but to find the right ones.

The One Habit That Builds Confidence in Business

Confidence doesn’t just show up. Stacey reveals the daily mindset practices—affirmations, reframing, and radical permission—that fuel resilience and visibility.

Personal Outreach: The Most Overlooked Sales Strategy

Forget obsessing over Instagram. Stacey makes the case for direct, human connection as the #1 activity that moves the needle in your business.

Why Nobody’s Thinking About You (and That’s a Good Thing)

One of Stacey’s most freeing insights: people aren’t scrutinizing your every move. In fact, most of the time, they’re not thinking about you at all. That’s why volume and consistency in outreach, pitching, and posting matter more than perfection.

✅ Final Takeaway: You don’t need to master every marketing hack or wait for the perfect pitch. What you need is:

• A daily practice that builds confidence and resilience
• The courage to connect directly with people
• The willingness to be visible, imperfectly

When you stop worrying about what everyone else thinks and start leading with service, you’ll unlock the kind of authentic visibility that grows your business.

In this episode of the Gloria Chou PR Podcast, I sit down with John Wang—award-winning author of Big Asian Energy, keynote speaker, podcast host, and educator—whose mission is to help people break through inner blocks and be fully seen for their genius.

John shares his journey as an immigrant and Asian-Canadian entrepreneur navigating assimilation, self-promotion, and the pressure to “blend in.” What started as burnout and even a health scare led him to redefine what belonging and authenticity mean in business.

If you’ve ever struggled with imposter syndrome, self-doubt, or the fear of standing out, this episode will give you a framework for showing up unapologetically.

From Assimilation to Authenticity in Business

John unpacks the difference between assimilation and integration, and why hiding cultural identity comes at the cost of creativity, confidence, and long-term success.

Why Belonging is a Business Strategy

Belonging isn’t just something we seek—it’s something we create. John explains how building spaces of belonging can transform the way we market, lead, and connect with our communities.

How Shame and “Shoulds” Sabotage Growth

Shame often hides in subtle habits like “mitigating language” (“I’m just…” or “I only…”). John reveals how these unconscious patterns keep entrepreneurs small and how a simple “mitigation audit” can shift you into assertiveness.

Tools and Practices to Build Confidence and Visibility

• The “I will finally be enough when…” exercise to uncover limiting beliefs
• A Mitigation Audit for spotting apologetic language in your emails and pitches
• Gloria’s CPR Method (Credibility, Point of View, Relevance) to craft clear, authentic PR messaging
  
  

Final Takeaway

Your business cannot thrive if you don’t believe you deserve to be seen. Whether you’re an immigrant, woman of color, neurodivergent founder, or simply someone who has felt “not enough,” this episode reminds you that your story is your superpower.

From burnout to Big Asian Energy—John’s journey shows it’s possible for you, too.

In this episode of the Small Business PR Podcast, Gloria opens up about a $5,000 business event that left her with more questions than answers—and why she believes it’s time for small business owners to redefine success on their own terms.

After investing in travel, accommodations, and the ticket itself, she expected a transformative learning experience. Instead, she was met with high-pressure sales tactics, lack of diversity, and a singular definition of success rooted only in revenue and acquisition.

If you’ve ever felt out of place in the “bro marketing” world—or wondered whether scaling at all costs is really worth it—this episode will resonate with you.

Why Growth at All Costs Is Not the Only Path

Gloria shares what she experienced at the event:

• Diversity gaps: out of 120 attendees, she was one of just a handful of women and women of color.
• Sales-driven agenda: the entire conference centered on selling businesses to private equity, not holistic growth.
• Pressure tactics: upsells, velvet ropes, and exclusivity designed to push a $20K offer.

Redefining Success Beyond Revenue

Through this experience, Gloria reflects on a deeper truth:

• Success isn’t always measured by 7-figure topline revenue.
• Impact, balance, and freedom are equally valuable.
• Small businesses can thrive by focusing on relationships, healing, and alignment—not just numbers.
  
  

Takeaways for Small Business Owners

• Question the spaces you invest in: Does their definition of success align with yours?
• Redefine growth: Expansiveness, healing, and time with family can be just as valuable as financial KPIs.
• Bring humanity back to marketing: Customers crave authenticity, not templates or pressure.
  
  

Final Reflection

This episode is not about calling anyone out—it’s about opening a conversation. Gloria invites you to think critically about the business gurus you follow and the strategies you adopt. Is it your definition of success—or someone else’s?

👉 If you’ve ever questioned the “hustle harder, scale bigger” model, this episode is your permission slip to redefine growth on your own terms.

If you're building content to sell and not to influence, this is your tactical blueprint.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

In this episode of the Small Business PR Podcast, I sit down with Kim Behzadi, founder of Read It & Eat—a purpose-driven food and book subscription box that fights hunger with every purchase.

Launched from her bedroom after losing her job during the pandemic, Kim bootstrapped her business with no investors, no PR background, and no big-name endorsements. Today, she’s been featured in Women’s Day, local magazines, and podcasts—without spending thousands on PR retainers or flooding the media with free samples.

If you’re a product-based founder who wants consistent, cost-free press, this episode is your blueprint.

How Kim Built a PR System That Delivers Year-Round Features

After joining the PR Starter Pack, Kim learned to:

• Pitch with purpose, not desperation
• Build relationships with journalists through LinkedIn, Instagram, and even Twitter
• Adapt pitches for national vs. local media to maximize relevance
• Plant PR “seeds” months in advance to secure Q4 gift guide placements

Her Women’s Day feature led to:

• A 40% increase in website traffic
• Local partnerships like a Buffalo book club and tea shop collaboration
• Invitations to vend at book fairs and community events
• A direct connection with a Harlequin author for a special edition box

Why Serving (Not Selling) Gets You Featured

Kim stopped leading with “Here’s my product” and started pitching with “Here’s a story your audience will love.” This value-first approach helped her:

• Land coverage without sending dozens of samples
• Get invited to collaborate with brands and authors she once thought were “out of reach”
• Build a press system she can run in just two dedicated nights per week

Kim’s PR Tools & Strategies

• LinkedIn & Instagram to find and connect with journalists
• Email + social media follow-ups to stay top-of-mind without spamming
• Seasonal pitching calendar to target: Valentine’s Day, Mother’s Day, Back-to-School, Holidays, and themed brand roundups
• The CPR Method (Credibility, Point of View, Relevance) to craft irresistible pitches

Common PR Mistakes Kim Avoided

• Overspending on product samples before confirming interest
• Waiting for the “perfect” moment to start pitching
• Relying solely on social media for visibility
  
  

Final Takeaway

You don’t need an expensive PR firm—or a massive marketing budget—to land in national gift guides. What you do need is:
 ✅ A clear, value-driven message
 ✅ A repeatable system
 ✅ The courage to hit “send”

If Kim can build Read It & Eat from her bedroom and land Women’s Day, so can you.

In this episode of the Gloria Chou PR Podcast, I sit down with Katie Hunt, founder and CEO of Proof to Product and host of the Proof to Product Podcast. Katie has helped tens of thousands of product-based business owners land wholesale deals with retailers like Anthropologie, Target, and The Container Store—without relying on paid ads or flashy trade shows.

Whether you’re selling candles on Etsy or bath and body products from your kitchen, this episode is your go-to guide for getting started with wholesale.

How to Know If You’re Ready for Wholesale
Katie breaks down what really makes a product “wholesale-ready”—from pricing and inventory to minimum order quantities and production methods. Spoiler: You don’t need 15,000 units in stock to get started.

Pricing for Profit (Not Panic)
Katie shares why underpricing is a red flag to buyers and what the term “keystone pricing” really means. If you’ve ever been confused about wholesale vs. retail margins, this part is a must-listen.

The Pitch Process That Gets Buyers to Say YES
Pitching wholesale buyers is a lot like pitching the media. Katie walks us through:

• How to find the right buyers (hint: use LinkedIn, social, and direct mail)
• Why cold pitching still works—and what to say
• What not to do (like showing up unannounced at a shop!)
  
  

Why PR and Social Proof Still Matter in Wholesale
While emotional storytelling matters more in DTC, wholesale buyers still look for credibility. Katie explains how PR features, retail testimonials, and even just having your ducks in a row can help build buyer trust.

Real Talk: It Can Take Time—But It's Worth It
Katie shares how one wholesale buyer took four years to finally place an order—and why persistence, visibility, and relationship-building paid off.

Success Story Spotlight: Alex from Shake On The A
Katie highlights the journey of a client who went from making greeting cards on her kitchen table to building a multi-million-dollar brand in 3,500+ stores.

Final Takeaway
Don’t let fear or lack of knowledge stop you from going after wholesale. As Katie says, “If you don’t go to the tryout, you’re telling yourself no.”

✅ Know your pricing
✅ Build relationships
✅ Use systems (Katie teaches them!)
✅ Hit send—even if you’re scared

If you want to see your products on store shelves, this episode is your first step.

In this episode of the Gloria Chou PR Podcast, I sit down with Cathy Wagner—retail industry veteran, founder of RETAILMavens, and host of The Richer Retailer Podcast. With nearly 30 years of experience in independent retail, Cathy has seen it all: running her own brick-and-mortar stores, navigating bankruptcy, and building back stronger to now help small retail businesses scale to 7-figure revenue.

If you’re an independent retailer or product-based business owner struggling to adapt to inflation, tariffs, AI in retail, and shifting consumer behavior, this episode is your wake-up call—and your roadmap to survive and thrive in today’s economy.

Why Retailers Fail (and What the 7-Figure Ones Do Differently)

According to Cathy, retail isn’t dead—but staying stagnant is. The top-performing retail businesses embrace change, silence self-doubt, and make data-driven decisions, not emotional ones. She unpacks the four traits that successful retail founders share:

• Kill the ANTs (automatic negative thoughts)
• Reframe fear as excitement
• Focus on what you can control
• Know and use your numbers for better retail sales growth

Real Tactics You Can Use Right Now to Grow Retail Sales

Forget the hype. Cathy breaks down real, proven strategies that help retail store owners boost profits:

• Adjust your retail pricing strategy to reflect actual cost increases
• Use email marketing for retail (minimum 2x/week) as your most profitable channel
• Curate tighter product assortments to reduce overwhelm and increase conversions
• Host low-cost retail events focused on connection and community
• Build brand trust by leading with your core business values

AI for Non-Techie Retailers: A Simple Hack That Works

No need to master tech. Cathy shares how small retail business owners can use ChatGPT to gain customer insights from top-performing content. Just copy and paste your best emails or product pages into AI and ask:

• Who is my best customer?
• Who is NOT my customer?
• What messaging drives purchase behavior?

This simple AI habit has delivered surprising clarity and results for Cathy’s clients—and it can for you too.

Why Neutrality Is No Longer a Strategy in Retail Branding

You don’t need to be political—but you do need to be personal. Cathy makes a compelling case for ditching generic, faceless branding and embracing authenticity. Whether you’re selling confidence, comfort, or community, your brand story and values should shine through every retail marketing email, event, and conversation.

Final Takeaway

You don’t need to show up everywhere or master every tech tool. What independent retail business owners do need:

✅ A clear brand stance
 ✅ Consistent and authentic communication
 ✅ A community-first mindset
 ✅ Courage to evolve with market changes

Whether you’re struggling to compete or trying to grow a small retail business in a noisy digital world, this episode reminds you: you’re not alone—and the best is still ahead.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10

In this episode of the Gloria Chou PR Podcast, I share the three massive shifts shaking up the online business world—especially in the age of AI, content saturation, and consumer fatigue. If you’re a coach, service provider, or expert selling digital products, this episode is your wake-up call.

Why the “Information Business” Is on Life Support
AI has made information ubiquitous. The era of selling access to templates, funnels, and plug-and-play “secret formulas” is over. People are tired of cookie-cutter advice. They want real results and real connection. In this episode, I break down why thought leaders clinging to old tactics are struggling—and what’s working instead.

Why Pain Point Marketing Is Dead—and What to Do Instead
The “I help” bio. The pain, agitate, solve framework. The fear-based FOMO countdowns. All of it? Losing its impact. I explain why today’s buyers are more discerning than ever—and how I’ve pivoted my messaging from fixing people to illuminating their power.

How Community Is Outperforming Celebrity in the New Digital Economy
Spoiler alert: solo “gurus” are out. Shared connection and community-driven growth is in. From handwritten notes in gift bags to DMs that turn into Forbes features, I share how building actual relationships—not just followers—has helped our small business community thrive.

This Episode Is For You If:
✅ You’re exhausted by outdated marketing tactics
✅ You’re wondering why your funnel isn't converting like it used to
✅ You want to market with integrity and actually enjoy your business again
✅ You believe in service over sleaze, and connection over clicks

Key Shifts We Cover:

• Why consumers now spot inauthentic marketing in 5 seconds flat
• How to personalize and humanize your offers—without scaling burnout
• What happens when you follow up years later just to help (and how that builds brand trust)

Final Takeaway:
We’re in a new era of business. Fast, big, and automated isn’t better—it’s broken. If you want to stay relevant, profitable, and aligned, this episode is your must-listen roadmap.

If you're building content to sell and not to influence, this is your tactical blueprint.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

In this solo episode of the Gloria Chou PR Podcast, Gloria breaks down the three golden rules of high-ROI content creation—designed specifically for small business heroes who want more sales, not more likes.

If you’re tired of the content hamster wheel, this episode gives you a clear, stress-free roadmap to create long-lasting, sales-driven content without chasing trends or relying on Instagram Lives.

Why Content ROI > Content Quantity
Gloria shares why content should be repurposable, strategic, and aligned with your business goals. From her podcast workflow to skipping Instagram Lives altogether, she shares what actually works when you’re building a business—not trying to be an influencer.

The 3 Golden Rules for Smarter, Sales-Driven Content:

1. Lifespan + ROI: Don’t make content that dies in 24 hours. Gloria explains how to maximize each piece by repurposing it into emails, blogs, carousels, and more.
2. Start with Long-Form: Why every high-leverage content plan begins with one long-form asset—like a podcast, blog, or newsletter—and how to use it to fill your content calendar with ease.
3. Boost Shareability: Gloria walks through how to leverage co-creation and strategic tagging to get others to promote your content—without paying for reach.

What You’ll Learn in This Episode:

• Why she skips Instagram Lives and what she does instead
• How to create 20+ pieces of content from one podcast episode
• A smarter way to pitch co-hosted content that builds relationships
• How to get on the radar of “out of reach” experts and influencers
• The real reason your content should convert, not just entertain

Final Takeaway:
You don’t need to go viral or hire a content agency to get results. You just need:
✅ One long-form content asset
✅ A smart repurposing system
✅ A share-first mindset

If you're building content to sell and not to influence, this is your tactical blueprint.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

In this episode of the Gloria Chou PR Podcast, I sit down with Dylan Jahraus—host of the #1 Etsy podcast and founder of the Ultimate Etsy Course—to unpack the biggest Etsy updates of 2025 and exactly how to set up your shop for long-term success.

From SEO and pricing to AI tools and post-purchase wow moments, Dylan shares actionable tips that product-based founders can implement right now to stand out on Etsy—even without a big budget or paid ads.

Whether you’re just starting out or looking to grow your store, this episode is your crash course in the new Etsy algorithm and the real reasons why some shops rise to the top.

What’s New on Etsy in 2025—and How to Take Advantage

Dylan breaks down Etsy’s newest policies, creative standards, and how AI is now being used to verify sellers and product listings. Learn how to stay compliant and take advantage of underutilized categories like “Handpicked by Seller.”

How to Actually Get Seen on Etsy (Without Paying for Ads)

• Why your SEO and product photos matter more than ever
• How pricing affects conversion rate and search ranking
• Why fewer options = higher conversions
• How to spot and ride trends before they hit Etsy
  
  

The New Strategy for Competing with Bestsellers

Want to compete with top-performing Etsy shops even if you're brand new?

Dylan walks through how to:

• Use AI product photos to elevate your listings
• Curate trendy, seasonal mockups
• Build a value-forward product experience that stands out in search
  
  

Post-Purchase Strategy: How to Wow Customers and Get Repeat Buyers

Learn how to deliver a premium customer experience after the sale—including automated messages, helpful content, and how to get customers from Etsy to your Instagram and email list (without breaking Etsy’s rules).

Tools to Make Etsy Work for You

• etSEO: Dylan’s custom AI tool for optimized, mobile-friendly, customer-centric listings
• Vela: Mass-update tool for syncing Shopify and Etsy listings
• Instagram + TikTok: Dylan’s secret to growing her audience from 0 to 50k in 2 months

Final Takeaway
You don’t need to pay thousands for ads or offer deep discounts to succeed on Etsy in 2025.

What you do need is:
✅ Trend-savvy product listings
✅ Smart SEO and pricing strategies
✅ A memorable customer experience

If Dylan can help thousands grow profitable Etsy shops, you can too.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Connect with Dylan Jahraus:
• Instagram:

In this episode of the Gloria Chou PR Podcast, I walk you through the exact, step-by-step process to pitch yourself and land podcast interviews—even if you’re just starting out, don’t have a website, or have never pitched before.

If you're a founder, expert, coach, or service-based entrepreneur looking to grow your visibility, authority, and leads—this episode is your roadmap to getting booked on podcasts without sounding self-promotional.

The Three-Step Podcast Pitching Strategy That Works
Most people overthink podcast pitching or believe they’re not “ready.” I’m here to show you how to start today using a simple, proven process:

1. Build your podcast media list
2. Write your pitch using the CPR Method
3. Repurpose and share your interview for months of content
   
   

Why You Don’t Need Fancy Credentials to Land Podcast Interviews
You don’t need:
❌ A massive following
❌ A polished website
❌ Insider connections

What you do need:
✅ A unique story
✅ Clear speaking topics
✅ A value-driven pitch that centers the host’s audience

How to Use the CPR Method to Pitch With Confidence
 CPR =
C: Credibility (who you are + your story)
P: Point of View (your unique insight or prediction)
R: Relevance (why now + why this podcast)

This is the exact method that helped me (and hundreds of entrepreneurs) get featured on 30+ podcasts—and it’s the same framework I teach inside my PR Starter Pack.

Avoid These Common Podcast Pitching Mistakes
🚫 Including “pitch,” your name, or company name in the subject line
🚫 Writing long-winded, me-focused emails
🚫 Pitching to shows that recently interviewed someone in your niche
🚫 Forgetting to follow up

Podcast Outreach Tips That Actually Work
✅ Leave a 5-star review before you pitch
✅ Reference a specific episode (not just “I love your show”)
✅ Use email tracking to see when your message is opened
✅ Follow up once a week via email and DM

How to Repurpose Your Interview for Maximum Visibility
Don’t just do the interview and disappear. I share ways to turn one podcast feature into weeks of content, including:

• Audiograms for Instagram + TikTok
• Blog posts for SEO
• Newsletter content
• Short clips for LinkedIn and YouTube

Final Takeaway
Getting featured on podcasts is one of the most powerful ways to build visibility, credibility, and connection—without ads or algorithms.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

In this episode of the Gloria Chou PR Podcast, I sit down with Kim Rittberg—award-winning TV producer, media expert, and video coach—to talk about how small business owners can finally show up confidently on camera without sounding robotic or overly rehearsed.

Kim has produced for Us Weekly, Netflix, and launched video units for major media outlets, but she swears by one thing: anyone can be good on camera with the right mindset, skill set, and practice. If you’ve ever frozen up during a Reel, dreaded pitching yourself on video, or wondered what to say in your elevator pitch—this episode is for you.

Mindset Shifts to Overcome Camera Shyness
Kim debunks the myth that only extroverts or TV-ready personalities can be confident on camera. Her framework helps you shift from “supermodel mode” (focused on appearance) to “teacher mode” (focused on message)—so you stop worrying about how you look and start focusing on what you’re saying.

Her 4S Framework to Shine on Video
You’ll learn Kim’s powerful 4S method:
✅ Soothe your nervous system through breathwork
✅ Strengthen your voice and posture
✅ Get Silly to shake off stiffness
✅ Smile to connect instantly with your audience

The ABCs of a Killer Elevator Pitch
Gloria and Kim break down the A-B-C method for crafting an unforgettable pitch:

• Accomplishments: What makes you credible?
• Business: What do you actually do (in plain English)?
• Confidence: Say it like you mean it—then practice it until it flows.

Kim’s Top Tools and Resources
✅ Freebie: 10 Tips to Make Amazing Videos
✅ $37 On-Camera Challenge: Get confident fast with low-stakes practice
✅ Podcast: The Exit Interview with Kim Rittberg

Final Takeaway
Confidence isn’t reserved for celebrities or influencers—it’s built. If you want more visibility, clients, and impact, learning how to own your voice on camera is non-negotiable. You don’t need a fancy setup or a viral script—just clarity, practice, and your authentic self.

Listen now and start showing up like the expert you already are.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/gr

In this episode of the Gloria Chou PR Podcast, I sit down with Kinsey Soderberg—founder of Authentic AI and host of the Authentic AI Podcast—to reveal how small business owners can create and train their own AI assistant to sound exactly like their brand voice.

If you’ve ever wondered how to use AI for content creation, social media, or email marketing—but felt overwhelmed by prompts or disappointed with generic-sounding outputs—this episode is your go-to guide for building a custom AI workflow that feels human.

Why You Don’t Need Perfect Prompts to Use AI for Your Business

Kinsey introduces the concept of “Procrasta-Prompting”—getting stuck trying to perfect prompts instead of just starting.

Her solution? A human-first approach. Brain-dump your raw, unfiltered thoughts into your AI tool like you’re talking to a real assistant or coach. The more human and natural your input, the better AI can mirror your brand’s tone.

How to Train Your AI Assistant on Your Brand Voice

One of the biggest mistakes entrepreneurs make is expecting AI to “get it” without any training. Kinsey breaks down a repeatable process for building a branded AI system using her AI Brand Blueprint.

She shows how to train ChatGPT (or any AI tool) with your brand’s:

• Mission, vision, and core values
• Ideal customer personas (beyond demographics)
• Signature brand tone, humor, and writing style
• Favorite content formats, emojis, and real-world examples

Once trained, your AI assistant can produce content that sounds like you in seconds.

What to Include in Your AI Brand Blueprint

To get AI content that feels aligned and authentic, Kinsey recommends including:

• Core Identity – Your mission, vision, beliefs, and positioning
• Customer Clarity – Pain points, desires, and specific psychographics
• Brand Voice – Your tone, humor, formatting style, and writing preferences
• Screenshots + Samples – IG captions, emails, or posts you admire
• Bonus Personality Layer – Add Human Design, Myers-Briggs, or astrology traits to guide tone

This document becomes your AI’s “user manual”—saving hours each week while ensuring brand consistency.

How to Use AI in Your Small Business Right Now

Kinsey shares practical ways to implement AI today—without overhauling your entire business:

• Treat ChatGPT like a business coach or VA
• Use voice memos to capture ideas on the go
• Upload client call MP3s or brainstorming transcripts
• Screenshot IG posts for style inspiration
• Feed in your customer journey or brand strategy
  
  

Top AI Tools for Entrepreneurs and Content Creators

• ChatGPT – Best for creative copywriting and tone alignment
• Perplexity – Real-time web research and content inspiration
• Google Docs – To create and store your AI Brand Blueprint
• AI Note-Takers – For fast transcription and team meeting summaries
  
  

AI Strategy Tips: What to Do (and Avoid) When Using AI for Content

• DO start small—like captions or emails
• DO experiment with a human-first mindset
• DO edit and personalize all AI outputs before publishing
• DON’T try to automate your entire business overnight
• DON’T rely on random generic prompts
• DON’T skip brand training before assigning tasks

Final Takeaway

Learning how to train AI on your brand voice doesn’t require a tech background or hours of prompting practice. With the right system, you can save time, write content faster, and finally feel like your AI assistant “gets you.”

What you need is: 

• A strong brand foundation
• A reusable AI Brand Blueprint
• A human-first, strategic mindset