If you make a physical or digital product, ETSY is a great way to make MORE SALES. We'll show you everything you need to know right now to triple your sales, get seen on the first page of Etsy, and beat out the competition without paying for sponsored ads. Join us as Monica Little, Etsy/product biz coach walks us through a mini masterclass of how to 3x your sales with Etsy!
Here’s What We Cover In the Episode and More:
- Why Etsy is an essential marketplace for small business owners looking to increase exposure and sales.
- Creating attractive listings that stand out in Etsy’s search algorithm.
- The marketing strategies that can significantly boost one’s Etsy revenue.
- How to optimize your product listings for seasonal searches.
- Promoting your bestsellers on Etsy is important.
- The significance of authentic content creation in a market where the barriers to entry are low.
In a marketplace as vast as Etsy, the key to success lies not in the saturation of products but in the meticulous optimization and differentiation of your offerings. It’s the dedicated attention to detail in aligning with the platform’s algorithm and the authenticity of your brand that can transform an ordinary shop into a standout success story.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
- DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
- Follow Monica Little on Instagram: https://www.instagram.com/monicalittlecoaching/?hl=en
- Check out her websites: https://www.monicalittlecoaching.com/ and https://www.etsy.com/market/little_monica
- Listen to her podcast: https://www.monicalittlecoaching.com/blog
From being in masterminds, attending events, and taking all the programs, I am sharing the top business advice that I actually decided to REJECT and share WHY. Our problem isn't a lack of information, it's a lack of clarity on our own personal goals and defining success in a way that is true for us, and using the strategies that can help us get there. Everyone's path and journey of entrepreneurship is deeply unique and personal, and although there is a ton of info and resources out there, I hope this episode helps you have a strong filter for receiving advice that is aligned for you, while not being afraid to reject advice that others may feel is "good advice" but it does not resonate with you. Remember: your business is a reflection of you, and it's YOUR job as CEO to decide how you want to lead your business!
Here’s What We Cover In the Episode and More:
- Merits of rejecting popular business advice and following a path aligned with your values and vision.
- Having singular focus on one compelling offer.
- Avoiding the dangers of scattering energy across too many options.
- Advocating for balanced growth that respects personal limits and entrepreneurial spirit.
- Recognizing and honoring the different seasons in business and life.
- Misconceptions surrounding networking and relationship building in business.
- Fostering connections creatively and authentically.
Embracing your own unique path in business, even when it contradicts popular advice, can lead to a more authentic and satisfying entrepreneurial journey. By focusing on a singular vision, honoring the natural seasons of growth and leveraging creativity for publicity, you unlock the potential for success without sacrificing personal well being.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
- DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
From being in masterminds, attending events, and taking all the programs, I am sharing the top business advice that I actually decided to REJECT and share WHY. Our problem isn't a lack of information, its a lack of clarity on our own personal goals and defining success in a way that is true for us, and using the strategies that can help us get there. Everyone's path and journey of entrepreneurship is deeply unique and personal, and although there is a ton of info and resources out there, I hope this episode helps you have a strong filter for receiving advice that is aligned for you, while not being afraid to reject advice that other's may feel is "good advice" but it does not resonate with you. Remember: your business is a reflection of you, and its YOUR job as CEO to decide how you want to lead your business!
Here’s What We Cover In the Episode and More:
- Rejecting common advice and embracing quantity over quality in early content creation.
- Understanding visionary leadership as a non-delegable core business function.
- Embracing an abundance mindset as opposed to scarcity in information sharing.
- Recognizing the limits of delegation, while maintaining control over areas that are your "zone of genius".
- Strategic experimentation and rapid iteration in finding what works best for your business.
As you venture through your entrepreneurial path, remember to trust your instincts, filter advice through your own lens, and run your business in a style that feels totally you! After all, it's your unique vision and values that will shape your success.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
- DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
To really make your business stand out in the marketplace, you gotta get how much your own effort matters and be all about learning and growing non-stop. So always be on the lookout for opportunities that will help you grow personally and professionally and think: “is my business competitive enough? OR am I just content with where I am now?
Every business needs a team to scale, and no business succeeds as a team of one. If you are hiring your first intern, assistant, contractor, or team member, or are looking to hire your 10th, this episode is a MUST LISTEN. We talk the top 3 mistakes small businesses make when hiring, how to fire someone without stress, how to decide WHO to hire for WHAT roles, and how to address money scarcity fears. This is an raw and authentic episode that every CEO needs to hear. Listen as business strategist and leadership expert Veronica Romney who has worked with the industry's TOP names, breaks down lessons learned from helping entrepreneurs scale their team as they go from zero to 8 figures.
Here’s What We Cover In the Episode and More:
- Small business owners must embrace the role of chief advocate and spokesperson for their brand.
- Recognize delegation as a tool to scale business, avoid common hiring mistakes, and strategically invest in the right team members.
- Support team members according to their strengths as thinkers or doers.
- How to approach hiring and firing without fear, instead recognize it as an opportunity for personal and professional growth.
- Assess potential hires based on their strategies for achieving outcomes rather than just their resumes.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
- DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
- Reach Veronica Romney on Linkedin linkedin.com/in/vromney
Check out her website: https://www.veronicaromney.com/
From being in masterminds with entrepreneurs with large followings and platforms, here are the 3 golden rules I learned about creating content smarter in less time. If you are tired of creating content and spending hours on social media, this episode is a must listen to shave hours off your content creation so you can get more ROI for each piece of content you create!
Here’s What We Cover In the Episode and More:
- Create powerful, enduring content to develop deep connections with audiences and drive sales for the business.
- Apply strategies to repurpose long-form content across various platforms that will maximize the brand’s reach and voice.
- How to master DIY public relations and land media exposure without the need for a large budget.
- Understand how to navigate the media landscape, position yourself as a go-to expert and unlock speaking and feature opportunities.
- How to measure the return on investment for your content and prioritize activities having long-term value.
By focusing on crafting evergreen content, maximizing its repurposability and harnessing the power of media attention, entrepreneurs can build lasting relationships with their audience and convert content into sales on a budget,
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
- DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
Ever wondered how to use social media and the DMs to ACTUALLY make sales without chasing customers or doing hard selling?
This episode is a MUST listen if you want a proven way to make more sales daily by using simple and actionable strategies proven to get your audience wanting to buy from you! Learn from Sophia Parra, a social media strategist, who has mastered the art of fostering genuine relationships and initiating meaningful conversations on social media platforms, leading to successful client engagements and business growth. The secrets are out in the open. Start counting your followers and eventually turning some of them into customers.
Here’s What We Cover and More:
- Start with around five conversations a day centered around quality interactions to make your business grow.
- Apply the power of human touch and authenticity that will entice and retain followers.
- Proven ways to engage with an audience that builds trust and fosters a sense of community.
- How to establish personal connections through direct messaging using specific questions and techniques.
- How to introduce your services or products without being pushy or desperate.
Meaningful engagement and building authentic relationships are far more valuable than chasing follower counts or content quality in the digital world. Prioritize genuine conversations and human connections to cultivate a loyal community with trust and support for the product or service being offered.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Resources Mentioned:
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
- DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
- Reach Sophia Parra on Linkedin linkedin.com/in/sophia-parra-6055b234
- Connect with her on Instagram: https://www.instagram.com/sophiaparra/
- Check out her website: https://www.gotocoach.club/marketingmail
Ever wanted to host an event but had no budget? Do you ever wonder how to secure corporate sponsors who can fund and support your event?
If you are thinking of securing brand sponsorships, event sponsors, or sponsors of any kind to help you make your event a success, this episode is for you. Tune in to hear how Business and Operations expert Jordan Gill secured 6 figure sponsorships for her 2nd event, and how you can do the same, even with a smaller following. We reveal EVERYTHING you need to know and leave no stone left unturned. Get ready to fund your next event and be a sponsorships pro after listening!
Here’s What You'll Discover:
- Why a huge following isn't necessary for securing sponsorships.
- VIP opportunities and unique engagement strategies that ditch the cookie-cutter approach.
- Creating high-quality swag that amplifies your event and tips on crafting that pitch-perfect deck.
- Understanding the demographics and spending power of event attendees to attract sponsors.
- Community-building and PR tactics that can help catapult your small business to stardom on a budget.
We're not just talking about getting any sponsorship; we're crafting enduring partnerships that resonate with your brand's core values. Remember, the power to elevate your business is at your fingertips.
Resources Mentioned:
Reach Jordan Gill on Linkedin https://www.linkedin.com/in/jordanhgill/
Connect with her on Instagram: https://www.instagram.com/systemssavedme/
Check out her website: https://systemssavedme.com/
https://makeyourmarklive.com/
- DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
- If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
But what if I told you there's a way to grow your business to 7 figures without ads or social media?
In this episode, we share the secrets using organic SEO and YouTube to build a 7 figure business, without relying on traditional advertising methods such as social media and paid ads.
My recent conversation with Karin Carr revealed her firsthand experience in building her business from zero to 7 figures without ads and relying on social media platforms, which can block you/kick you out at any time, leaving you powerless. Tune in to this episode if you want organic strategies to make more sales and get more eyeballs on your business without spending months trying to beat the social media algorithm or paying tens of thousands to ads without a guaranteed ROI.
Here’s What You'll Discover:
- How to create genuine leads and customers waiting to buy from you through SEO friendly strategies like Youtube, and building your email list, and why it beats the unpredictability of social media and ads.
- The myth-busting truth that impactful content doesn't require high-production value – sometimes a cellphone and a basic microphone do the trick!
- The enduring value of video content over the fleeting nature of social media likes.
- Strategies for not relying solely social media and paid ads, and unlocking the potential of free publicity for driving business success.
For those who are just starting or are feeling stuck in the whirlwind of social media, I encourage you to explore the power of SEO and YouTube. Always work smarter, not harder, and ask yourself: “are you creating long term assets for your business? OR just doing busy work?”
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Resources Mentioned:
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
- DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
- Visit Karin Carr’s YouTube channel: https://www.youtube.com/karincarr
- Connect with Karin on Linkedin: https://www.linkedin.com/in/karincarr
- Check out her website: www.karincarr.com
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
In this episode, we'll explore actionable tips to simplify PR and marketing, to help everyday heroes like you be seen, heard, and valued.
The PR world can seem daunting, with its perceived complexities and hurdles. However, my mission is to empower you to overcome these challenges and think differently about PR. Recently, during my new year check-ins with PR members from diverse backgrounds, I encountered a musician who doubted her PR potential despite her impactful story. She feared misrepresentation and hesitated to share her narrative.
To address such fears, I offered three mindset shifts:
- Embrace Challenges: Understand that the universe presents challenges commensurate with your ability to solve them. If you fear criticism or disagreement, it might signify a readiness to expand your business.
- Unique Contribution: Recognize that your industry's narrative remains incomplete without your unique perspective. Your story adds an essential piece to the industry puzzle.
- Connect with Customers: Your customers await your story. Sharing your journey through PR not only builds connection but also drives business growth.
Success in PR, like any endeavor, requires consistent effort. Just as fitness goals are achieved through daily workouts, PR success is attained through continuous actions, no matter how small. Every seed you plant today will contribute to your future success.
Are you ready to unlock PR success? Attend my PR Secrets Masterclass and discover how thousands of small businesses have secured free features in renowned publications. Register now at www.gloriachoupr.com/masterclass and embark on your PR journey today!
Resources Mentioned:
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
- If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
Make PR and SEO your # 1 focus this year! Join us in this episode as we discover with Laura Peters, a travel blogger and an SEO expert, the actionable steps to optimize your small business, so it can be finally seen, heard, and valued through using PR and SEO.
Topics We Discuss in this Episode:
- What exactly is SEO?
- SEO’s several advantages over social media
- How long does it take to see business results through SEO?
- PR strategies that boost your SEO and help produce results
- Why small business owners should understand SEO first
- The changes in SEO algorithms that you should be aware of
- Actionable steps and mindset to get started with SEO
Resources Mentioned:
- Join Gloria Chou's PR Community:
https://www.facebook.com/groups/428633254951941 - Get to know more about Laura Peters:
https://mikeandlauratravel.com - Follow Laura Peters on Instagram:
https://www.instagram.com/mikeandlauratravelblog - Subscribe to Mike and Laura’s YouTube Channel:
https://www.youtube.com/c/mikeandlauratravel
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
In this episode we dive deep into actionable steps and mindset shifts that can revolutionize your business journey.
Here are the three most valuable phrases that have been absolute game-changers for me on my entrepreneurial journey.
1. "Everything You Want is on the Other Side of the Send Button"
This phrase has become my mantra whenever I feel hesitant about reaching out or taking action. It's all about understanding the power of persistence and consistency in pitching and networking. I've learned from inspiring individuals like Vincent, who have achieved remarkable success simply by pressing that "send" button and seizing opportunities. Remember, every pitch sent is a step closer to realizing your dreams.
2. "You Will Not Unlock the Next Level of Business Without Solving Current Problems"
This one hits close to home for me. It's a reminder that growth requires facing and overcoming challenges head-on. Whether it's dealing with difficult clients or refining internal processes, each obstacle presents an opportunity for growth. Embracing the journey and learning from setbacks are essential steps toward reaching new heights in business.
3. "No Time is Ever Wasted"
As entrepreneurs, we often feel the pressure to constantly hustle and maximize every minute. But I've come to realize the importance of balance and self-care. Taking time for myself—whether it's a solo trip for reflection or simply disconnecting from work—has been instrumental in maintaining my well-being and productivity. Every experience, even the setbacks and mistakes, contributes to my growth as a business owner.
So there you have it. I encourage you to embrace these mantras on your own entrepreneurial journey and share them with fellow small business owners who could use a boost of motivation.
If you're eager to learn more about mastering PR and elevating your brand presence, don't forget to check out our PR Secrets Masterclass. It's packed with actionable strategies to help you land press features, secure speaking engagements, and grow your business—all without breaking the bank.
Head over to www.gloriachoupr.com/masterclass and let's take your PR game to the next level together!
Remember, you've got this!
Resources Mentioned:
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
- If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
The recent announcement of Universal Music Group's departure from TikTok has sparked discussions about the reliability of social media platforms. This situation emphasizes the need to diversify marketing strategies and explore organic PR as a more sustainable alternative.
In this episode, I'll explore the benefits of organic PR, its role in building long-term assets, and how I can navigate the ever-evolving social media landscape.
Key Insights:
- The Power of Organic PR: Unlike social media and paid ads, organic PR offers a stable and enduring approach to marketing. Securing press features, podcast appearances, and speaking engagements can establish my credibility, authority, and trust within my industry. Organic PR initiatives contribute to enhanced brand visibility, improved SEO rankings, and increased website traffic, providing long-term benefits beyond the fleeting nature of social media interactions.
- Building Long-Term Assets: In today's fast-paced digital environment, it's important for me to prioritize activities that yield long-term assets. While social media may offer immediate gratification, investing in organic PR initiatives can lead to more sustainable results. By securing media coverage and building an email list, I can generate valuable backlinks, establish thought leadership, and cultivate direct relationships with customers, fostering brand loyalty and driving conversions over time.
- Navigating the Social Media Landscape: While social media remains an essential part of my marketing strategy, I approach it with caution and diversify my efforts. Instead of relying solely on social media, I compliment my efforts with organic PR tactics. By focusing on activities that build authority, credibility, and trust, I can future-proof my marketing strategies and withstand changes in the social media landscape. These recent developments underscore the importance of adopting a diversified approach to marketing, leveraging organic PR initiatives to build long-term assets and navigate the evolving digital landscape with confidence.
By shifting our focus from social media to high-value activities like PR and email marketing, we can future-proof our businesses and reach our target audience more effectively. So, let's think twice before investing all our time and resources into social media alone.
Resources Mentioned:
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
- If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
In this episode, I sit down with Danielle Wiebe, founder of Business Babes Collective, to uncover the secrets behind successful collaborations and partnerships in the small business world.
Key Insights:
- The Power of Collaboration: Collaboration offers exponential benefits, spanning from hosting events to participating in pop-ups, allowing me to tap into new audiences and expand brand exposure.
- Exploring Collaboration Types: I explore various collaboration types, from virtual and in-person events to influencer marketing and sponsorships, to diversify my partnerships and opportunities.
- Starting Small: Starting small with pop-up events or collaborative photoshoots helps me test the waters and build confidence as I venture into collaborations.
- Finding Win-Win Opportunities: Identifying businesses with complementary offerings enables me to pitch collaborative opportunities that offer mutual benefits such as visibility and foot traffic.
- Navigating Venue Partnerships: Navigating venue partnerships involves creating win-win scenarios where all parties benefit, emphasizing the importance of mutual success.
- Measuring Collaboration Success: Measuring collaboration success can be challenging, but tracking affiliate codes, discount codes, or specific links provides valuable insights into effectiveness.
- Embracing Abundance Mentality: Embracing an abundance mentality is essential in the world of collaborations, recognizing the transformative power of community building and partnership.
If you're eager to dive deeper into the world of collaborations and unlock the full potential of your business, I highly recommend checking out Business Babes Collective and connecting with Danielle. She's a wealth of knowledge and a beacon of inspiration for aspiring entrepreneurs everywhere.
And remember, Small Business Heroes, collaboration isn't just a strategy; it's a mindset shift that opens doors to limitless opportunities. So let's embrace the power of collaboration and watch our businesses soar!
Resources Mentioned:
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
- If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
In today's episode of Small Business PR, I'm venturing into a territory I've been famously skeptical about: Facebook ads. I've invited my good friend and my personal guide in the Facebook ads universe, Kwadwo, the brilliant mind behind The Art of Online Business, to shed light on this complex topic. Despite my usual reservations about ads and agencies, this conversation opens up a new perspective on using ads as a strategic tool for growth.
Key Insights:
- Timing for Ads: I've always wondered about the perfect moment to introduce ads into our marketing mix. Kwadwo shares insights on recognizing when your business is truly ready to amplify its reach through advertising.
- Busting Ads Myths: There's a lot of intimidation surrounding the costs and complexity of running ads. Kwadwo demystifies these aspects, making the ad world more accessible for us all.
- Avoiding Beginner Mistakes: Jumping into Facebook ads can be daunting. We discuss common errors to avoid and how to set yourself up for success from the get-go.
- Crafting Effective Ads: The secret sauce of any successful ad? Its components. We dive into what makes an ad resonate, focusing on the critical role of messaging and creative.
- Smart Targeting and Budgeting: Figuring out whom to target and how much to spend can make or break your ad campaign. Kwadwo offers his expertise on navigating these decisions for maximum impact.
- The Importance of Personal Connection: In a world tilting towards automation, we discuss why keeping a personal touch in your digital marketing efforts is more crucial than ever.
- Choosing the Right Ads Manager: With a sea of options out there, we talk about red flags to watch for and tips on selecting an ads manager who genuinely aligns with your business values.
- Embracing AI with a Human Touch: AI is revolutionizing how we approach ads, but Kwadwo reminds us why the human element in crafting our messages remains indispensable.
This episode is a treasure trove of knowledge for anyone curious about or currently navigating the world of Facebook ads. Kwadwo's wisdom has certainly made me reconsider my stance on ads, emphasizing strategic use over blanket skepticism. Whether you're weighing your first ad spend or refining your existing strategy, this discussion is packed with actionable advice to boost your online presence and sales.
Resources Mentioned:
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
- If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
In this empowering episode of The Small Business PR Podcast, I sit down with Camille Adams, a renowned book coach and launch strategist, to explore the transformative journey of writing and launching a book. Whether you're a small business owner, an aspiring author, or someone with a story burning inside, this conversation is packed with actionable insights to bring your writings to life. From the nuances of book publishing to leveraging podcasts for visibility, Camille shares her expert strategies for authors to achieve sustainable success and make an impact with their stories.
Key Takeaways:
- Understanding Book Publishing: Camille breaks down the essentials of book launching and publishing, offering clarity on the paths of self-publishing, hybrid publishing, and traditional publishing. Learn the pros and cons of each to choose the best route for your book.
- Building Your Audience: Discover why growing your audience is crucial long before your book launch and how it can significantly influence your publishing options and book sales.
- The Power of Podcast Tours: Dive into the strategy behind successful podcast tours, including how to pitch your story with relevance and engage listeners without hard-selling your book.
- Innovative Marketing Strategies: Beyond podcasts, explore various marketing tactics such as influencer collaborations, virtual book launch parties, and leveraging social media to boost your book's visibility and sales.
- Launching for Success: Camille emphasizes the importance of a strategic launch plan, including pre-selling, building a launch team, and continuously promoting your book post-launch for lasting impact.
Bonus: Camille offers access to her free resource, "Start Writing," a guide for those hesitant to embrace their identity as writers. This tool is designed to kickstart your writing journey and frame your book for success.
Whether you're in the early stages of writing or ready to launch your book, this episode is filled with invaluable advice to navigate the publishing world and share your story with a broader audience. Tune in to transform your book dream into reality and leverage your story for greater impact.
Listen now to step into your power as an author and change lives with your story!
Remember to subscribe to The Small Business PR Podcast for more insights on growing your business and elevating your voice. Follow us on social media @GloriaChouPR and join our community of change-makers.
Resources Mentioned:
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
In this episode, I dive deep into the world of podcast guesting and how it can be a game-changer for your business growth. As a firm believer in organic visibility strategies, I discuss why traditional quick-fix schemes don't work and why podcasting stands out as a credible and authoritative approach.
Join me as I outline the three critical reasons why you should make guest podcasting a priority in your PR and marketing efforts.
Key Points:
- Boosting SEO and Earning Backlinks: I'll explain how appearing as a podcast guest can significantly improve your SEO and provide valuable backlinks to your website, driving long-term traffic and audience growth.
- Building Trust and Expanding Your Network: I'll share insights on how guest podcasting can help you tap into established audiences, build trust quickly, and expand your network in meaningful ways.
- Creating and Repurposing Content: Discover how a single podcast appearance can provide you with a wealth of content to repurpose across your social media channels, streamlining your content strategy.
I also share my personal journey and effective pitching strategies, emphasizing the importance of exploring diverse topics relevant to your business. For more in-depth strategies and to learn about my proprietary pitching method, visit my website at www.gloriachoupr.com and check out my PR Secrets Masterclass.
Tune in to gain actionable insights and connect with me on social media @GloriaChouPR. Whether you're thinking of starting your own podcast or planning to guest on others', this episode is packed with valuable advice to help you leverage podcasting for your small business's PR and growth.
Also if you ever wonder how to get into a podcast even if you've never pitched or been interviewed before, here’s a video episode I created for that:
EPISODE 04: HOW TO PITCH AND GET ONTO ANY PODCAST EVEN IF NO ONE KNOWS WHO YOU ARE
Resources Mentioned:
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
In this episode I want to talk about one of the best things you can do for yourself every end/start of a year to call in massive transformations.
It’s something that’s helped me just as much as end of year reflections or new year goal setting.
And it pertains to my lifestyle overall, not just business performance or personal growth.
And that’s selecting a single word, or theme, for what I want to focus on for the year.
In this episode I share:
-Why I made this a habit
-My specific words for 2022, 2023, and 2024
-The transformations and shifts that were made in each of those years related to the guidance from my word
-My different journeys of self care, healing from my childhood, leadership, finance and business expansion
Resources Mentioned:
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Additional Resources:
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
In today’s episode I’m joined by Sarah Lyon, an interiors writer who’s written for Architectural Digest, Apartment Therapy, New York Times, Washington Post, and more!
She loves highlighting small businesses by always trying to cover a blend of big names and new talent.
In this episode we answer:
-How important are photos/professional photography when pitching for media
-How you can pitch your product vs your expertise
-Why you NEED an online presence, and what journalists actually look for when googling you
-How to master the pitch that significantly puts you ahead of other industry experts (even if they have more experience)
Resources Mentioned:
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Additional Resources:
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
PR can absolutely transform your business and life through the power of positioning and visibility. Getting your expertise in front of the right eyes can mean sales, investors, awards, invitations, recognition and so much more. But it has to be done the right way. No one trusts those pay to play Forbes feature opportunities they get in their request inbox, so why would the reader trust the sponsored article that comes from those. Even Forbes 30 under 30 lists have been under fire for just how exactly some people made it on there.
So here on the Small Business PR Podcast we’re all about leading with transparency, authenticity, and value, which is exactly how you’re going to land media features that are ACTUALLY trusted and respected.
I’m tired of business owners getting scammed 20k on agencies that don’t deliver, so in today’s episode we’re going back to the basics and covering:
-What is PR and how will it help your business
-What PR scams you should watch out for
-Should you invest in PR, marketing, or ads
-How PR will immediately improve SEO
Resources Mentioned:
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Additional Resources:
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
In today’s episode, I want to close out the year with sharing key lessons I’ve learned from scaling my PR business to 1 million dollars.(without mass dm-ing anyone offering a slot in Forbes)
I’ll be sharing the top 10 lessons like:
•Reinventing, reflecting, and repelling
•Trusting and empowering your team to reach ‘80% perfect’
•Embracing the non tangibles and unmeasurable gains
•Writing your OWN biz playbook
And so much more!
And don’t forget to support and shop from mission driven small businesses this season! Check out our Shop Small Business Guide at www.shopsmallbizguide.com and give a gift with a unique story from a mission driven small biz owner! 🎁
Resources Mentioned:
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Additional Resources:
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
In today’s episode I’m going beyond the usual PR, marketing, and journalist tips and insights and giving you the behind the scenes of being a business owner and what’s been the most game changing thing for me in 2023!
Today’s episode is all about end of year reflections and intentions for your business. Because if you want to plan for the future, you need to reflect on the past and audit the present.
In this episode I cover:
-Why branding should always be a key area of focus, especially early on in your business
-Why delegation is necessary if you want to see growth and ENJOY your business growth journey
-How to refresh stale messaging or messaging that isn’t landing
-Importance of documenting EVERYTHING and tips to stay organized on the backend
Resources Mentioned:
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Additional Resources:
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
In today’s episode I’m going beyond the usual PR, marketing, and journalist tips and insights and giving you the behind the scenes of being a business owner and what’s been the most game changing thing for me in 2023!
In this episode I share:
-The most important/high ROI investment I made this year
-How I practice and develop my leadership daily
-Different ways to bring your virtual team together-no matter where they’re located
-Why performance is the greatest marker of strong leadership
Resources Mentioned:
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Additional Resources:
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
In today's episode, I’m sitting down with Money Management/Mindset Coach Clare Wood, and chatting about my limiting beliefs, money mindset, and growth journey-sharing how the mistakes I’ve made have helped me grow not only as a business owner, but as a person.
We cover:
-The defining moment I realized I needed to hone my leadership skills
-My inner work journey – from my first 6 figure launch to mental and physical breakdown and back again
-My toxic money mindset that stemmed from being a first gen immigrant, and how I’m overcoming that
-How psychedelics helped my healing journey, especially with my mom
And so much more around healing trauma and letting go!
Resources Mentioned:
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Additional Resources:
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
In this episode I’m joined by HuffPost’s Wellness Reporter, Jillian Wilson, to discuss positioning yourself as an expert and getting featured in the media no matter what stage of business you’re in!
We cover:
-Freelance journalists vs specific outlet editors
-Preferred email pitch etiquette
-Email subject line do’s and dont’s
-What to prioritize in the first paragraph of your pitch
-What makes someone an expert in their field
-Social media followup etiquette
Resources Mentioned:
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Additional Resources:
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
Do you ever wonder how you can get your business featured in a gift guide or product guide?
My guest in this episode, Margaux Lushing, is joining me to share her expertise and answer all of your questions about it!
Margaux Lushing is a freelance writer and travel startup founder who lives and breathes wellness, and has written product roundups (including gift guides, best-of lists), for Forbes.com, The San Francisco Chronicle, Refinery 29, ArchitecturalDigest.com, House Beautiful, Brides.com, Well + Good, RobbReport.com, 7x7, and others.
Margaux also founded the Well + Away VitalGuides, the first healthy city guidebook series, for which she has won awards in Sunset and Departures magazines. Through her work with Well + Away, Margaux has designed wellness programs for luxury hotels including Four Seasons and Viceroy, as well as Soho House San Francisco.
We are digging into what founders need to know about pitching products, what the ideal timeline is for pitching, pitching do’s and don’ts and so much more.
If you want to get the scoop on what it really takes to get into a gift guide for any given holiday throughout the year, tune in to this episode!
I would love to connect on Facebook or Instagram! You can find me @gloriachoupr.
Resources Mentioned:
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Additional Resources:
How to TRIPLE your sales using Etsy w/Monica Little
31:07
Popular Business Advice I Rejected (Part 2)
14:40
Popular Business Advice I Rejected (Part 1)
15:06
Afraid to hire for your business? Hear THIS
35:39
3 GOLDEN RULES for creating content
10:58
How to Get 1 New Customer a Day in the DMs w/ Sophia Parra
39:31
How to Get Your Next Event Sponsored Without a Big Following
34:06
How to build a 7-figure business WITHOUT ads and social media w/ Karin Carr
39:05
Afraid Of Being Seen And Putting Yourself Out There--Hear This.
12:09
Why PR and SEO Should Be Your #1 Focus this Year with Laura Peters
48:51
3 Phrases I Repeat Daily To Get My Business More PR And Visibility
11:52
UMG Leaving Tiktok--What It Means For Small Businesses
8:35
How To Leverage Collabs and Partnerships to Grow Your Visibility w/ Danielle Wiebe
26:10
Running Your First Ad? Don't Make These Mistakes! With Ads Expert Kwadwo Sampany
31:13
How to Launch Your Book and Amplify Your Story with Camille Adams
30:15
3 Reasons Why Appearing on Podcasts NEEDS to Be On Your Marketing Plan
14:47
My ONE Word for the Year--and Why You Should Have One Too
17:25
4 Ways to Stand Out in Any Market No Matter How Saturated it Is with Sarah Lyon
23:09
What PR is and is NOT
17:04
10 Things I Learned From Scaling My Business To $1 Million
23:14
How To Do An END of Year Audit Of Your Business
20:44
#1 Thing To Do To Build A Better Team This Year
13:33
Breaking Generational Trauma
37:21
How to Position Yourself as an Expert and Get Featured in the Media w/ Health and Wellness Journalist Jillian Wilson
35:51
What is a Gift Guide and Why It’s the Holy Grail of Sales for Small Biz Owners with Margaux Lushing
39:50