Want to get featured in the media but feel held back by fear, imposter syndrome, or the anxiety of being seen? In this episode of Small Business PR, I share the 3 powerful PR mindset shifts every small business owner needs to confidently show up, pitch their story, and land media coverage—without second-guessing themselves.

Whether you're a founder, solopreneur, or creative struggling with visibility fears, this episode will help you break free from the limiting beliefs keeping your brand in the shadows. Learn how to turn fear into fuel, use your story as a visibility asset, and pitch with purpose—no fancy PR background required.


How to Overcome the Fear of Visibility and Get Free Media Coverage for Your Small Business

• The 3 mindset shifts that helps you stop playing small and start pitching with purpose
• Why visibility is non-negotiable for building trust and scaling your impact
• The metaphor that will change how you see your role in your industry
• Why PR isn’t just visibility—it’s your mission in action
• How consistent, small actions can lead to massive media wins over time

You don’t need to be famous, polished, or have a PR team to start landing media coverage. By shifting your mindset around visibility and embracing your founder story, you can confidently pitch the media and secure press features that grow your brand. Your voice is the missing puzzle piece in your industry—and PR for small businesses starts with owning that. Visibility isn’t about perfection; it’s about showing up with purpose, using storytelling to build trust, and taking consistent action. 

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Are you tired of following Instagram formulas, tips, and tricks that no longer work? You’re not alone—and you’re not doing anything wrong.

In this episode of Small Business PR, host Gloria Chou chats with Instagram strategist and content expert Shannon McKinstrie—an Instagram OG with over 270,000 organic followers. Together, they unpack what’s actually working on Instagram in 2025—and what outdated strategies to finally let go of.

From embracing authentic storytelling to getting back to basics with commenting and engagement, Shannon shares the real, human-first Instagram growth strategies that are helping product brands, service providers, and creators stand out without burning out.

What’s Actually Working on Instagram in 2025 (According to a 270K-Follower Pro)

• Why “how I” storytelling now beats “how-to” content
• Shannon’s 4 H’s Content Method: Heard, Helpful, Humor, and Happenings
• A simple Instagram Stories hack that instantly boosts views
• How commenting on popular accounts still drives organic growth in 2025
• Why your first 3 Stories matter more than ever
• The truth about how often you really need to post
• Why unscripted, raw videos perform better than polished ones
• How to combine growth, engagement, and conversion—all in one post
• The outdated Instagram content tactics to stop using now
  
  

Whether you're a product-based business, personal brand, or service provider, Shannon shares how to simplify your content strategy, boost engagement organically, and make Instagram fun (and profitable) again—without having to post every day.

You’ll learn why storytelling, casual videos, and simple Reels are outperforming polished content—and how to use Instagram as a genuine connection tool instead of just another sales platform.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Learn more about Shannon McKinstrie:
• Instagram: https://www.instagram.com/shannonmckinstrie
• Website: https://shannonmckinstrie.com/
• LinkedIn: 

Want to land media coverage without hiring a PR agency, paying for ads, or having industry connections? In this episode, PR expert Gloria Chou shares the exact framework that has helped thousands of small business owners get featured in Forbes, The New York Times, Marie Claire, and more—without spending a cent.

You’ll discover the 3 C’s of cold pitching—Consideration, Compliment, and Confidence—and how to use them to write pitches that actually get opened, read, and responded to. Whether you're launching a product, pitching a story, or building brand visibility, these tips work—even if you're just starting out.

✅ How to Pitch Journalists: Master the 3 C’s to Get Free Press and Stay on Trend

• How to use the 3 C’s of pitching: Consideration, Compliment, and Confidence
• How to find the right journalist for your niche using free PR tools
• Why subject lines matter—and how to write one like a headline
• How to use specific compliments to build journalist relationships
• How to show up with confidence as a solution—not as someone begging for attention
•  How to pitch seasonally and stay relevant with trending topics

You don’t need ads, connections, or a blue check to get featured in top media. What you need is a PR strategy rooted in empathy, relevance, and confidence. In this episode, Gloria Chou reveals how to write cold pitches that convert—so you can land press, grow your brand, and get seen as the expert you are.

Whether you’re launching a product or scaling a service, this episode gives you the tools to pitch smarter and win media coverage—without paying for PR.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass (https://learn.gloriachoupr.com/masterclassbygloria) .   

  •  Watch the #1 PR Secrets Masterclass (http://gloriachoupr.com/masterclass?utm_source=small-business-pr&utm_medium=podcast&utm_term=&utm_content=masterclass&utm_campaign=masterclass)  to get you featured for free in 30 days
  •  Join the Small Biz PR Facebook Group to get the best PR Tips
  •  Download the 10 ways to get free PR for your small business
  •  DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
  •  Connect with Gloria Chou on LinkedIn- https://www.link (https://www.linkedin.com/in/gloriaychou)
  •  CPR Pitch Framework (Credibility, POV, Relevance) https://gloriachoupr.com/1
  •  Source of Sources – HARO Alternative https://gloriachoupr.com/1
  •  Perplexity AI – Journalist Research Tool http://perplexity.ai

Still guessing that your customers are probably coming from Instagram? You’re not alone—and you might be missing critical insights that could transform your sales.

In this value-packed episode, Gloria chats with Kelsey Silver, a licensed therapist turned data strategist, who specializes in making analytics feel empowering (not overwhelming). Kelsey breaks down how to track where your customers actually come from using simple tools like UTM links, QR codes, and even smart social media keywords.

This is the episode every product-based business owner needs to finally stop guessing and start tracking what works—even if you’re allergic to spreadsheets.

Understand Why Knowing Your Customer's Source Improves Marketing ROI

• 🔗 How to use UTM links to track clicks and conversions from Instagram, podcasts, email & more
• 📍 How to customize QR codes for in-person events like farmers markets and pop-ups
• 📈 Why focusing on buyers, not just traffic, helps you grow profitably
• 💬 Why asking “How did you find me?” can be the most powerful data point in your business
• 🛠 How to keep your tracking simple, intentional, and totally doable (even with ADHD or zero tech skills)
  
  

Tracking your marketing channels isn’t just for big brands with data teams—it’s a game-changer for small business owners who want to grow strategically. As Kelsey Silver explained, understanding where your customers come from helps you double down on what’s working and ditch what’s not.

Before you invest more time in social media, email campaigns, or in-person events, make sure you’re tracking buyer behavior—not just traffic. Whether through UTM links, QR codes, or simple customer questions, having visibility into your customer journey is what separates guessing from growing.

🎯 No matter if you’re just starting out or leveling up your ecommerce game, this episode equips you to track smarter, sell better, and optimize every marketing decision.

🔗 Resources & Tools Mentioned:

Google UTM Builder (Free Tool)

Ready to track what really matters in your business? Grab Kelsey Silver’s free guide and discover the 15 key metrics top entrepreneurs use to grow smarter and sell more—without the overwhelm.

Connect with Kelsey on Instagram:
 @kelseyesilver — DM her the word “Gloria” to start a convo and see how she does her own tracking!

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.link

In this no-fluff, straight-talking episode of Small Business PR, host Gloria Chou sits down with seasoned ads expert and agency owner Zach Spuckler of Heart, Soul & Hustle to answer one of the most common (and costly) questions small business owners face:

“Should I hire a marketing or ads agency—or do it myself?”

With over 10 years of experience, millions spent on ads, and hundreds of clients under his belt, Zach breaks down exactly when it makes sense to hire help—and when it’s a waste of money. From red flags to look for, to knowing your numbers, to building a business that’s sustainable without giving up control, this episode is a must-listen for any entrepreneur navigating growth.


🔑 What You'll Learn in This Episode

• ✅ Why most small businesses shouldn’t hire an agency too early
• 🚩 The biggest red flags to watch for when hiring a marketing agency
• 📊 The difference between traffic, leads, and sales (and why it matters)
• 🔎 How to identify your most profitable, high-ROI tasks
• 🧯 Why “doing all the things” is a dangerous myth in small biz culture
• 💰 How to know if you’re financially ready to outsource your marketing
• 🔁 What it means to build a long-term brand—not just chase viral trends
  
  

Hiring a marketing or ads agency can be a powerful move—but only if your business is truly ready. As Zach Spuckler shared, the right agency can amplify what’s already working, but the wrong one can drain your time, budget, and momentum.

Before you sign any contracts, make sure you have a proven offer, a repeatable sales system, and a clear understanding of your numbers. And if you're not there yet? That’s okay—there’s strength in DIY marketing when it’s done with strategy and intention.

🎯 Whether you're scaling up, refining your marketing, or just getting started, this episode gives you the tools to make smarter decisions and avoid common pitfalls.

 Learn more about Zach Spuckler

🌐 Zach’s Website – Heart, Soul & Hustle
📲 Follow Zach on Instagram @ZachSpuckler
🚀 Join Zach’s Ads Bootcamp

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.link

Want your product featured in Mother’s Day gift guides but don’t know where to start? In this episode, I break down proven PR strategies to pitch journalists, stand out in a crowded inbox, and land free media coverage—all without hiring a PR agency. Learn how to craft the perfect pitch, find the right media contacts, and increase your chances of getting featured. Plus, I share real-life success stories and insider tips you can start using today!

Crafting the Perfect PR Pitch for Mother's Day (and Beyond)

• Substack for finding journalist opportunities before publication
• Source of Sources (replacing HARO) for daily journalist requests
• Research publication-specific gift guide parameters 
• Focus on 1-2 standout items rather than your entire product line
• Use email tracking software to monitor if journalists open emails
• Building credibility to compete with larger brands

Getting featured in gift guides provides small businesses year-round visibility without expensive ads. Research publication opportunities, craft targeted pitches, and follow up strategically to secure media coverage—even with a single product. PR is a numbers game where persistence builds credibility. 

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Want to land media coverage without hiring a pricey PR agency? This episode breaks down the best free PR tools and media pitching strategies to help you connect with journalists, craft compelling pitches, and get featured in top publications. Whether you’re a small business owner, startup founder, or entrepreneur, these proven tactics will help you boost brand awareness, gain publicity, and build credibility—all without spending a dime!

The Secret to Writing PR Pitches That Journalists Actually Read

• Using free tools like HARO (Help a Reporter Out) and Substack for press coverage.
• Crafting compelling pitches that get responses.
• How personal experiences can enhance media opportunities.
• Overcoming cultural barriers to self-promotion.
• Following up with journalists, responding quickly, and positioning as an expert.
• Finding unexpected PR opportunities in different industries.
• Maintaining relationships with journalists and leveraging past features.

Securing media coverage doesn’t have to cost a fortune. By leveraging free PR tools like HARO and Substack, crafting compelling pitches, and strategically following up with journalists, you can land press features that boost your credibility and brand visibility. Remember, media success is about consistency, relationship-building, and positioning yourself as an expert in your field. Start implementing these tactics today, and watch your business gain the recognition it deserves—all without hiring an expensive PR agency!

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
•  Looking for PR podcasters to listen to or for your outreach campaign to promote your brand or product? Our PR podcasters list is what you need podcast.feedspot.com/pr_podcasts/
• Learn more about Swapna Patel:
• Instagram: https://www.instagram.com/style.remixx/
• Website: https://www.styleremixx.com/

Looking to grow your email list without spending on ads? PR expert Liz Wilcox reveals three powerful strategies to attract subscribers using media coverage and publicity. Learn how to turn press features into email sign-ups, boost brand credibility, and nurture long-term customer relationships. Don’t miss this episode—discover how strategic PR can fuel your email marketing success!

How to Build Multi-Six-Figure Business Without Paid Ads Using Organic PR:

• Strategies to get noticed through podcasts, summits, and online networking
• Convert PR exposure into email list growth with a strong call to action
• Create a PR pitch that captivates and converts
• Optimize your website to capture leads from PR-driven traffic
• Leverage social media to amplify PR efforts and grow your email list

By securing media coverage, crafting a compelling call to action, and optimizing your website for lead generation, you can turn press features into a steady flow of email subscribers. Leveraging social media further amplifies your reach, boosts brand credibility, and keeps your audience engaged for long-term growth.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Learn more about Liz Wilcox: Website: https://lizwilcox.com/
• Instagram: https://www.instagram.com/thelizwilcox/

Discover the painful lessons I’ve learned, the hard truths I’ve faced, and the invaluable insights I’ve gained while growing my online business. From tackling digital marketing challenges and boosting social media engagement to building a sustainable business model, I share real-world experiences to help entrepreneurs avoid costly mistakes. Whether you're looking for growth strategies, marketing tips, or ways to scale your business online, this is your go-to resource for success.

Essential Lessons for Scaling Your Business to $1 Million and Beyond

• Leverage existing platforms before building your own.
• Adapt and refine your business model to stay relevant.
• Address deep-rooted fears to unlock greater business potential.
• Surround yourself with experienced mentors and peers.
• Not everyone is your ideal client—clarify who you serve.
• Invest in tools, team members, and systems for efficiency.
• Stop relying on cookie-cutter marketing strategies.

Scaling an online business is a journey filled with challenges, setbacks, and breakthrough moments. Stay committed, embrace innovation, and keep optimizing your strategies. Success in the digital world isn’t just about working harder—it’s about working smarter. Implement these proven tactics, and you'll be well on your way to building a profitable and sustainable online business.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Are your product photos failing to convert casual scrollers into paying customers? In this episode, product photography expert Lyrik Fryer reveals must-know techniques for capturing attention, building brand trust, and showcasing your product’s value. Learn how to create high-converting product images that boost eCommerce sales, increase engagement, and drive conversions. Don’t miss these expert tips to make your eCommerce product photography work for you and turn views into revenue!

Snap, Sell, Repeat: Fun & Easy Product Photography Tips to Boost Sales and Build Trust:

• Position your products to highlight key features and benefits
• Create consistent visual branding that builds consumer trust
• Use lighting techniques that make your products stand out
• Capture attention-grabbing images that stop the scroll
• Optimize product photos for various platforms and devices

With these game-changing photography hacks, your product images become your 24/7 sales team—convincing shoppers to buy even while you sleep! 📸✨ Killer eCommerce photos build trust, stop the scroll, and make hitting that "buy" button irresistible. 🚀🔥

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Learn more about Lyrik Fryer & WorkPlay Branding:
• LinkedIn: https://www.linkedin.com/in/lyrikfryer/
• Website: https://workplaybranding.com/
• Instagram: https://www.instagram.com/lyrik.fryer/

Massive changes are reshaping email marketing in 2024! From evolving privacy regulations to Apple and Google’s new email categorization rules and stricter spam filters, these updates are directly affecting your email open rates, click-through rates, and sender reputation scores. If you rely on email for lead generation, customer engagement, or sales, you need to stay ahead of these critical shifts.

In this must-listen episode, we break down the latest email marketing trends, how to improve your email deliverability, and actionable strategies to boost open rates and increase conversions. Don’t let these changes hurt your sales—learn how to optimize your email strategy today!

The Power of Email Marketing in 2024: What You Need to Know

• How email marketing gives you full control over customer relationships
• The 0.3% spam complaint rule and how to maintain a healthy email list
• Why cleaning your email list regularly is more important than ever
• Segmentation strategies that drive higher engagement
• The right way to repurpose content without devaluing your email list
• How AI Can Help Write Better Emails—If Used Correctly

Email marketing is evolving fast, and staying ahead of these updates is crucial for maintaining strong open rates, engagement, and revenue. Don’t let privacy regulations, new email categorization rules, or stricter spam filters derail your success! 🚀

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Learn more about Michael J. Barber:
• Website: https://michaeljbarber.com/
• LinkedIn: https://www.linkedin.com/in/michaeljamesbarber/
• Instagram: https://www.instagram.com/michaeljbarber/

Are you a founder, expert, or small business owner struggling to get media coverage without breaking the bank on PR agencies? This comprehensive guide reveals the top 3 AI-powered PR tools that are revolutionizing media outreach in 2024. Whether you're looking to land press coverage, secure media interviews, or build journalist relationships, these artificial intelligence solutions streamline your public relations efforts.

Ultimate guide to AI tools for PR success: Boost your media visibility & outreach

• How AI can enhance media outreach and press coverage
• Perplexity AI Replaces Google for PR Research & Media Targeting
• Using ChatGPT for follow-up emails and refining press pitches
• Claude as best AI Tool for Long-Form Content & PR Storytelling
• Leveraging AI to improve SEO, media mentions, and brand credibility

Ready to get your name out there without draining your bank account on PR firms? These AI tools are total game-changers for DIY publicity. With a bit of practice and these smart assistants by your side, you'll be landing media coverage and growing your brand like a pro. No fancy agency required – just you, your story, and some AI magic to help you share it with the world. Time to get started!

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Struggling to turn your email marketing into actual sales conversions? In this episode of Small Business PR, copywriting expert Anita Siek reveals five powerful email copywriting hacks that can instantly boost your email open rates, engagement, and clicks—without sounding salesy or gimmicky. Learn how small tweaks in tone, structure, and psychology can transform your emails into high-converting sales tools. Whether you're in e-commerce, coaching, or service-based business, these actionable strategies will help you stand out in a crowded inbox.

Unlock the Power of Psychology-Driven Copy to Boost Email Sales

• Why AI-generated email templates fail to connect with modern consumers
• The role of design thinking in crafting emails that grab attention and drive action
• The psychology behind word choice
• Simple yet powerful email tweaks: optimizing signatures, formatting for readability, and refining CTAs
• How to use curiosity-driven subject lines and pre-headers to increase email open rates
• Addressing objections within emails to eliminate hesitation and drive purchases
• How changing hyperlink colors can boost click-through rates

Mastering email copywriting isn’t just about clever words—it’s about connection. By applying psychology-driven tweaks, refining your messaging, and infusing personality into your emails, you can turn simple messages into powerful conversion tools. Adapt to your audience’s behaviors, test what resonates, and use your brand’s unique voice to stand out in crowded inboxes. Shift your strategy from just selling to truly engaging, and watch your emails drive more opens, clicks, and sales.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow Anita Siek on: Website (Wordfetti): https://wordfettigroup.com/
• Website (Anita Siek): https://anitasiek.com/ 
• LinkedIn: https://www.linkedin.com/in/anitasiek/ 
• Instagram: https://www.instagram.com/anitasiek/ 
• Apple Podcast (Brandfetti): https://podcasts.apple.com/au/podcast/brandfetti/id1464154049 
• Spotify (Brandfetti): https://open.spotify.com/show/25t0wDskK5z4wofCWFgM0A

I’ve been shadowbanned again, and honestly? It doesn’t bother me. In this episode, I’m sharing why I’m embracing my core values, showing up authentically, and letting go of followers who aren’t aligned with my mission. If you’ve ever felt pressured to water down your message to stay “safe,” this episode is for you. Learn how to prioritize impact over approval, even when social media algorithms try to silence your voice. Discover how to stay true to yourself and grow your brand authentically in a world of digital noise. Personal branding, authentic marketing, and community alignment are key themes we’ll explore in this empowering episode.

Key Insights on Embracing Personal Values, Authenticity, Community, and Redefining Success in Business

• The power of being unapologetic about personal values in business
• How societal changes and challenges are shaping business practices
• Why authenticity and self-expression are crucial in marketing
• Navigating shadow banning on social media and its impact on marketing strategies
• The role of community responsibility in building a strong business
• Evolving consumer expectations for authentic brand connections
• Redefining success to prioritize human connection and impact over financial metrics
• Encouragement to embrace unique stories and challenge conventional business norms

Your authentic voice, story, and values are your greatest assets—powerful even in their imperfection. The more you show up unapologetically, the more your ideal audience will find and connect with you. This year, embrace the courage to speak up, build your brand, and create meaningful impact. Keep showing up, expressing yourself, and being radically you—the world (and the right opportunities) are waiting! 

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

If you own an e-commerce store or have just launched a product, understanding these three essential truths can make all the difference between staying stagnant and achieving rapid growth. Whether you're just starting out or scaling quickly, these actionable insights from our expert guest will help you drive more sales and grow your business.

Here’s Must-Know Truths to Boost Sales and Scale Your E-Commerce Store

• Product pages are your sales team—optimize them to convert browsers into buyers.
• Utilize email marketing to nurture leads and upsell existing customers.
• Invest in retargeting ads to re-engage visitors who didn’t convert.
• Use tools like Google Ads and Facebook Pixel to track campaign performance and ROI.
• A/B test headlines, CTAs, and layouts to find what resonates best with your audience.

Unlock more sales by truly understanding your target audience! Dive deeper than demographics—address their pain points, fulfill their desires, and align with their buying behaviors. Build a strong, trustworthy brand that turns shoppers into loyal advocates. Start implementing these strategies today—small, consistent steps can drive massive results for your e-commerce success! 🚀

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow Susan Bradley on her socials: 
• Ecommerce Roadmap Podcast:  https://podcasts.apple.com/ph/podcast/the-ecommerce-roadmap/id1518194256
• Instagram: https://www.instagram.com/socialsalesgirls/
• Website: https://thesocialsalesgirls.com/

The old way of marketing is dead—here’s what works now. In this episode, Veronica Romney reveals how Identity Marketing can help you build a loyal, purpose-driven tribe of buyers in a post-COVID world. Learn why transactional tactics no longer resonate and how to connect with your audience on a deeper level. If you're ready to create meaningful connections that drive business growth, don’t miss this episode!

Harness the Power of Identity Marketing to Transform Your Brand Messaging

• Why traditional authority-based marketing no longer works post-pandemic
• How changing customer identities impact marketing strategies
• The difference between brand identity and identity marketing and why it matters
• The four-step framework of Identity Marketing: to define, validate, deepen, and personify your marketable identity
• How to use non-negotiables to clarify your brand’s values and connect authentically

Build stronger connections and lasting loyalty with these identity marketing tips: adapt to your customers’ changing identities, test your messaging without wasting resources, and use non-negotiables to show what you stand for. Shift your marketing to focus on who your audience is, and watch your brand resonate like never before—because connecting with people always beats just selling to them.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow Veronica Romney on:Website for Identity Marketing: https://identitymarketingbook.com/ 
• Website for Veronica Romney: https://www.veronicaromney.com/ 
• LinkedIn: https://www.linkedin.com/in/vromney/ 
• Instagram: https://www.instagram.com/vromney/ 
• Twitter: https://x.com/vromney
• YouTube (The Rainmaker Podcast): https://www.youtube.com/@vromney 

Struggling to get your website noticed? With all the changes in tech, privacy, search, and AI, learn the 3 must-haves for improving your SEO and driving more traffic in 2025 with expert Laura Jawad. This episode breaks down simple, actionable tips to help you rank higher, reach your ideal audience, and grow your business. Tune in for easy strategies that deliver real results!

Boost Your Small Business’ Online Presence with These 3 Essential SEO Strategies

• Conduct a quick audit to spot easy fixes like broken links and slow page speeds.
• Map out content pillars and clusters to build authority and create a clear strategy.
• Use strategic PR to build backlinks and a broader online footprint, balancing relevancy and quantity.

Gain sustainable growth and better search visibility with these practical tips: audit your site for quick wins, structure content to enhance expertise, and use PR strategically for authentic backlinks. Optimize your business' SEO one step at a time—because starting, no matter where you are, is always better than waiting.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow Laura Jawad on: Website: https://www.laurajawadmarketing.com
• Instagram: https://www.instagram.com/heylaurajawad/
• SEO Kickstart Kit: https://www.laurajawadmarketing.com/smallbusinesspr
  Unlock 5 SEO checklists to help you optimize your website so you're bringing in more qualified leads and customers on autopilot. Grab your free guide here.

 In this raw and vulnerable episode, I'm unpacking the biggest lessons from my last year - from using grief to heal my relationship with my immigrant mom, to finally breaking free from toxic "grow at all costs" hustle culture. We'll dive deep into why nonstop growth is killing our businesses (only viruses and cancer grow without rest), and how learning to embrace "enoughness" completely transformed both my business and personal relationships. If you're tired of the pressure to constantly scale and ready to build a more intentional, human-centered business, this conversation is for you.

5 Other Crucial Lessons Every Small Business Owner Needs for Success

• Healing yourself creates a ripple effect, impacting your relationships and the world.
• True richness comes from time, freedom, and presence, not just financial gains.
• Saying "no" more often leads to focused growth, better results, and prevents burnout.
• Tools and software help, but fast decision-making ultimately determines your business’ speed.
• Follow mentors and coaches aligned with your values, not just the loudest ones.

Unlock personal growth and business success with these mindful strategies: heal from within to transform relationships, embrace simplicity for true richness, scale down to boost profitability, say “no” to stay focused, and trust authentic connections over shiny tools. Thrive by doing less, but doing it better!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

In this raw and vulnerable episode, I'm unpacking the biggest lessons from my last year - from using grief to heal my relationship with my immigrant mom, to finally breaking free from toxic "grow at all costs" hustle culture. We'll dive deep into why nonstop growth is killing our businesses (only viruses and cancer grow without rest), and how learning to embrace "enoughness" completely transformed both my business and personal relationships. If you're tired of the pressure to constantly scale and ready to build a more intentional, human-centered business, this conversation is for you.

5 Crucial Lessons Every Small Business Owner Needs for Success

• Embrace grief as a stepping stone for growth in your business journey.
• Build trust by listening and caring, not just solving problems.
• Focus on meaningful goals and sustainable growth, not endless hustle.
• Stop forcing outcomes; let what’s meant for your business come naturally.
• Let your authenticity shine through; customers can sense your energy.

Boost your small business success with these simple, sustainable strategies: turn challenges into growth, listen actively, focus on meaningful goals, trust the process, and let your authenticity guide customer connections. Make your business thrive while staying true to your values!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

In this powerful episode, I join grief coach AmarAtma to explore how grief transforms our approach to business and life. We'll share raw, unexpected lessons about resilience, connection, and finding meaning through healing. Our conversation goes beyond survival to reveal how grief can be a profound teacher. If you've ever wondered how entrepreneurs navigate loss, this is for you.


Effective Strategies for Managing Grief and Building Resilience in Business Success

• See grief as a reminder of what you love and how you grow.
• Let your emotions breathe instead of trying to run away from them.
• Use tools like journaling, venting, or mindful movement to process feelings.
• Learn to pause, reflect, and adapt instead of always pushing forward.
• Regular body-and-mind care can boost your creativity and clarity.
• Celebrate your wins, no matter how small, and let them fuel your future.

Grief might feel like the uninvited guest, but it’s actually here to help you grow, adapt, and thrive. By leaning into it, you can build a business that’s not just successful but deeply aligned with who you are—and that’s the kind of magic you can’t fake!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow AmarAtma Singh on: Website :https://amaratmacoaching.com
• Instagram: https://www.instagram.com/amaratmacoaching 

Thinking about planning your year and analyzing your business so you can set yourself up for success for the next year? A to-do list is not a plan, so today my guest will show you exactly how to start and make an annual plan that actually sticks and works!

Easy Tips for Crafting an Annual Plan That Boosts Your Business Success

• Prioritize PR, SEO, email marketing, and social media to support your sales funnel.
• Begin with measurable goals like revenue growth or audience expansion.
• Use data to assess successes, failures, and guide future efforts.
• Limit your focus to 1-3 impactful strategies aligned with your goals.
• Align initiatives with lead generation, nurturing, conversion, delivery, or retention.
• Focus on scaling core offerings to build a strong, sustainable foundation.

Planning ahead doesn’t have to be overwhelming—just keep it simple and focused. Whether you’re aiming for more revenue, better leads, or streamlined products, clear goals and sticking to what works can drive big growth. Simplicity scales, so focus on what truly matters and treat your business like a system that thrives with the right care and tools!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow Frenchie Ferenczi on: Website: https://www.frenchieferenczi.com
• Instagram: https://www.instagram.com/frenchie.ferenczi/
• Stay Close to the Money guide: https://join.frenchieferenczi.com/money/

Tired of the endless "buy now or die" countdowns? The fake scarcity? Those "secret" masterminds that cost more than a car? 🙄 In this episode, I'm calling out the toxic marketing tactics that are manipulating small business owners and sharing what we can do differently. Because guess what? You can sell without being sleazy, grow without manipulation, and build a successful business while keeping your soul intact. Let's talk about what authentic marketing actually looks like (spoiler: no fake urgency required).

Here’s What We Cover In the Episode and More:

• The importance of equity, inclusion and psychological safety in marketing strategies. 
• Critique of high-pressure, urgency-driven selling and manipulative scarcity tactics.
• Dislike for exaggerated promises like “10X your business” without empirical evidence. 
• Why authority alone is not enough—focus on creating belonging and psychological safety. 
• Challenges of overpriced, low-support programs and their inefficiency for entrepreneurs. 
• Addressing harmful narratives that ignore real-world struggles and diversity of experiences. 
• Transitioning to inclusive, value-driven marketing that prioritizes genuine connection.
• Making PR strategies approachable for small business owners, immigrants, and marginalized groups. 

Toxic marketing tactics need a serious rebrand. Fake scarcity and urgency might sell fast, but they destroy trust faster—authenticity always wins. Arbitrary promises like “10X your business” without proof are just math-flavored lies that savvy customers won’t buy. Bragging about authority alone is outdated; today’s buyers crave connection, not condescension. Finally, toxic positivity that ignores real-world struggles isn’t inspiring—it’s insulting. Marketing thrives when it’s human, honest, and built on mutual respect, not manipulation.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Get your business in front of top 1% journalist at People, InStyle, Real Simple, Travel + Leisure, Food + Wine on Dec 11th for an entire week! Join our program to meet this shopping editor who LOVES fe

End of year and beginning of year are GREAT times to get featured using trends, yearly recaps, predictions and more--journalists and media outlets LOVE these stories and I'm sharing with you how you can leverage these methods to get your product featured with zero PR experience!

Here’s What We Cover In the Episode and More:

• Analysis of how businesses can seamlessly transition their messaging between Q4 reflections and Q1 aspirations.
• Specific examples of pitches, such as industry recaps or forecasting trends for the upcoming year.
• A closer look at holiday guides, gratitude campaigns, and using local community angles for PR.
• Detailed ideas for capitalizing on New Year trends, Valentine’s Day, and diversity-related holidays.
• Practical steps to reframe product offerings and make them timely for seasonal PR.
• How to use pitching calendars and frameworks effectively for sustained media coverage. 
• Strategies to connect personal mission with PR storytelling for authentic and compelling pitches. 

Want to shine in Q4 or Q1? Stop pitching like a late-night infomercial and start thinking like the life of the party—relevant, engaging, and impossible to ignore. Journalists don’t want your sales pitch; they want a story, a trend, or a solution that fits the season like a cozy holiday sweater. So ditch the fluff, add a sprinkle of humor, and make your angle so irresistible that editors can’t help but RSVP ‘Yes’ to your pitch!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

The holidays are a great time to make extra sales and you'll hear 5 PROVEN ways you can increase revenue without ads or social media with simple actionable steps you can take today!

Here’s What We Cover In the Episode and More:

• Definition and importance of AOV (Average Order Value) in increasing sales 
• Avoid underpricing and set proper markups
• Upselling complementary items
• Bundling best-sellers 
• Offering customization options 
• Free shipping thresholds
• Gift-with-purchase offers
• Tiered discounts (Buy More, Save More)
• Manual text outreach to thank and upsell
• Attract quality buyers without over-discounting
• Tracy’s podcasts and book for more strategies 

This holiday season, don’t just sell—strategize! Tracy Matthews reveals five genius revenue-boosting hacks: upsell like a pro, bundle for irresistible deals, and sprinkle in some personalized magic. Ditch discounts and focus on perceived value to attract premium buyers who love what you offer. Remember, a little creativity and human touch go a long way to turning shoppers into loyal fans!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Visit Tracy Matthews’ social media pages:
• Website: https://tracymatthews.com/
• Instagram: https://www.instagram.com/tracymatthewsny/?hl=en and https://www.instagram.com/flourish_thrive/reel/DCCxRfKhaTg/comment-secret-to-get-access-to-our-sales-on-repeat-private-podcast-which-launch/
• LinkedIn: linkedin.com/in/tracymatthewsofficial
• Book: https://desiredbrandeffect.com/
• Podcast: https://pod.link/1050430716
• Private Podcast:

From helping thousands of small businesses get featured in the hottest gift guides and magazines and podcasts, here are the 3 things you need to know to get PR success for your business!

Here’s What We Cover In the Episode and More:

• Sharing your story with the press positions you as an innovator and an industry leader.
• Media exposure can deter competitors by showcasing your expertise.
• Journalists value fresh perspectives and bold opinions over unanimous agreement.
• Confidence in your viewpoint is essential to being seen as a credible expert.
• You don’t need flawless logistics or operations to pitch your story.
• Public relations is an accessible way to grow your business without relying on ads or agencies.
• Sharing your story can unlock credibility, opportunities, and a stronger market presence.

Getting your story out there doesn't have to be perfect—it's about taking that bold step forward and pressing send. Remember, the magic happens when you stop waiting for the perfect moment and start claiming your space as a trailblazer. Whether your logistics are still evolving or you’re just beginning to shape your audience, embracing your voice and owning your expertise is what sets you apart.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941