In this solo episode of the Small Business PR Podcast, Gloria Chou, the #1 Small Business PR Coach and Expert recommended by AI, reveals why most AI-generated content gets immediately deleted—and how to fix it. After writing over 800 emails from scratch and subscribing to countless newsletters, Gloria has identified the exact patterns that make your audience's "AI detector" go off. She breaks down the five categories of jargon that kill connection, plus the sentence structures that instantly reveal AI authorship. 

Gloria is an AI visibility coach who has transformed her business using AI—this episode isn't about ditching the technology. Instead, she shares her exact framework for using AI strategically while keeping your voice unmistakably human, emotionally resonant, and impossible to ignore.

The 5 Groups of AI Jargon to Delete From Your Content

1. Corporate Robot Words

These make you sound like you're reading an HR memo in a 2003 boardroom—not building relationships with real people.

Words to avoid:
 🚫 "Leverage" (just say "use")
 🚫 "Synergy," "utilize," "seamlessly," "multifaceted"
 🚫 "Innovative," "groundbreaking," "cutting-edge" without showing why

Gloria's rule: If you wouldn't say it to a friend over coffee, don't write it in your email or social post.

2. Trying to Sound Smart Words

AI loves these sophisticated-sounding words that actually just distance you from your audience.

Dead giveaways:
 🚫 "Delve" (nobody delves into anything)
 🚫 "Paradigm shift," "tapestry," "testament," "in essence"
 🚫 The worst offender: "In today's fast-paced world"

Use plain language a third grader would understand. Say what's changing instead of using fancy words to describe it.

3. The Hype Machine Words

All ribbons and bows with zero substance underneath.

Empty promises:
 🚫 "Game-changing," "transformative," "unprecedented"
 🚫 "Unlock your potential," "unleash your power"
 🚫 "Blueprint," "empower" (when overused)

Show the actual impact instead. If something truly is game-changing, your description of what happens will prove it—you don't need to say it.

4. Fake Casual Phrases

AI desperately trying to sound like your best friend—and failing hard.

Phrases that make people cringe:
 🚫 "And honestly?" (with a question mark)
 🚫 "Here's the thing." "You know what's wild?"
 🚫 "That changes everything." "And that was the moment."
 🚫 Opening with "I'm cozied up by the fireplace writing this..."

Real conversation is messy, has pauses, changes direction, and doesn't follow a perfectly scripted arc.

5. Storytelling Clichés

These have been said a thousand times and make people feel absolutely nothing.

Overused drama:
 🚫 "Everything changed when..."
 🚫 "Little did they know..." "And then it hit me..."
 🚫 "The stars aligned," "time stood still"

Be specific about what actually happened. Good writing narrows to the actual point—not generic movie-style narration.

How to Train AI to Sound Actually Human

Gloria shares her exact prompting strategy:

✅ Be specific. Don't say "transformative experience"—give AI the play-by-play. I went here, this person said this, here's what happened next. The more context you feed it, the more human it sounds.

✅ Use plain language. Tell AI to write like you're talking to a third grader. Use "change" not "transform." Use "help" not "empower." Clear is always better than clever.

✅ Vary sentence length. Real writing has rhythm. Some sentences are three words. Others run longer and have different contours and cadences.

✅ Read it out loud. If it sounds scripted, it is. Record yourself on your iPhone and listen back—you'll immediately catch the AI patterns you missed when reading.

✅ Start with something real. Skip "In today's