Unsinkable: The Titanic Podcast
Welcome to Unsinkable, an intense look at the cultural history of Titanic and its era. The history of the ship is laden with: women, people of color, families that have spoken up and lived out loud to leave a legacy we cannot ignore. The past is present and the future. We cannot make the mistakes of our ancestors.
Unsinkable: The Titanic Podcast
An Obsession with Size and Luxury! The White Star Line and Titanic's Marketing, featuring Pablo O'Hana
Join Pablo O'Hana, record-breaking fourth time Unsinkable guest, and me for a lively discussion of the evolution of modern marketing in the US and the UK. We take a look at the strategies used by the White Star Line and her competitors to bolster their reputations of luxury and size ("Have you heard of Dr. Freud, Mr. Ismay?") on the coveted Trans-Atlantic route in the early twentieth-century. A marketing and public relations expert himself, Pablo walks us through what advertising looked like in 1912 and what parts of that era stay with us even now in our everyday lives.
Settle in. Grab a dram or an oolong, take a seat, get cozy. This is the deep past.
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