Beyond the Forecast
Weather and Business, Reimagined. Listen to the BAM Weather audio experience.
We debate hot topics in both the field of weather and meteorology, highlight key misconceptions and misunderstandings about weather forecasts, help you better navigate weather and discuss key cultural and business topics that impact everyone.
Beyond the Forecast
Why communication about severe weather HAS to get MUCH better...
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BAM Weather
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Season 1
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Episode 2
Bret and Michael recap the first week of April's major tornado outbreak and share observations about how people handle severe weather information. In today's episode we discuss why people continue to ignore warnings and why they may struggle understand forecast information, plus how as a field we can improve action and understanding of severe weather information