"Yes, and..." What It Really Sounds Like In CX (and why it works) Artwork

Let's Talk About CEX! The Customer and Employee Experience

All Audacious, Outrageous, and Legendary Customer Experience (CX) begins with the Employee Experience (EX). Maxine Shapiro and her guests will reveal why and how this process is relevant and a highly effective way to approach your Customer or Guest Experience as well as your culture and mission. Maxine’s passion and expertise for Audacious and Authentic CX and EX came from her years as a financial commentator on NPR’s “Marketplace” and hosting of two financial radio shows and 20 years of speaking, facilitating, and coaching on Collaborcate! Collaborate, Communicate and Create ResultsExecs of businesses from all sectors, from hospitality to retail to B2B, will share the ups and downs in their quest to be Legendary. These organizations realized how they treated their employees directly influenced how the customer and guests were cared for. She’ll go into every nook and cranny. This is an exhilarating journey for all involved, and we want you to be inspired to discover your own Audacious and Legendary CX. Whether you’re already reaping the benefits of this paradigm or you know you need to, this podcast will fire your imagination! Click Subscribe now – your customers will be glad you did.

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Let's Talk About CEX! The Customer and Employee Experience

"Yes, and..." What It Really Sounds Like In CX (and why it works)

July 30, 2025 • Maxine Shapiro • Season 2 • Episode 24

Join Maxine for a lively, energetic deep dive into the endless ways "Yes, and..." creates legendary Customer and Employee Experiences.

She cuts through the misconceptions with wit and passion: "I like it and thought I knew how to use it" - sound familiar?

This is FUN listening - no fluff, just Maxine's signature energy sparking your imagination and delivering aha moments you'll actually remember and want to practice.

These tools can't be intellectualized - they must be experienced. Discover the magic that delights customers, keeps them coming back, and empowers employees so they're genuinely glad to work for you.

Ready to experience it yourself?
Join Maxine's invitation-only workshop: "Yes, and..." - What Improv Actually Looks Like in CX and EX
Wednesday, August 6 at 11am PT
Contact details in the episode