The Wholehearted Business Show
Ep 216: Why Your Offer Needs a Brand with Aiza Cheung
Mar 30, 2026
Episode 216
Laura Agar
Got some feedback or a question for Laura? Send it in here!
This week on The Wholehearted Business Show we’re talking all things branding with Aiza Cheung of Studio Coya.
Aiza Cheung is the Brand Chef 👩🏻🍳 (aka brand designer) of Studio Coya, where she whips up *crème de la crème* branding for high-achieving service providers who want their signature offers to sell like hotcakes.
Her flavour-packed, food-themed sprint process blends strategy with style to create branding that looks the part, feels like you, and gets clients saying *yes* faster – helping your business AND offers to not just stand out, but sell too.
Tune in to learn:
- Why your branding might be breaking trust without you even knowing it - and it has nothing to do with your logo.
- The one question Aiza says every coach should ask before touching their branding
- Why your ideal clients might be walking right past you
- How much of you should actually be in your brand - and a simple way of thinking about it that makes it so much easier.
- Why having a signature offer means you might want to think about your branding very differently - and how it could change the way people recognise it.
Check out the blog post that accompanies this episode.
Laura’s links:
Aiza’s Links:
If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…
✨ Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.
💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.
🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.