Ep 216: Why Your Offer Needs a Brand with Aiza Cheung

The Wholehearted Business Show

The Wholehearted Business Show
Ep 216: Why Your Offer Needs a Brand with Aiza Cheung
Mar 30, 2026 Episode 216
Laura Agar

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This week on The Wholehearted Business Show we’re talking all things branding with Aiza Cheung of Studio Coya.

Aiza Cheung is the Brand Chef 👩🏻‍🍳 (aka brand designer) of Studio Coya, where she whips up *crème de la crème* branding for high-achieving service providers who want their signature offers to sell like hotcakes.

Her flavour-packed, food-themed sprint process blends strategy with style to create branding that looks the part, feels like you, and gets clients saying *yes* faster – helping your business AND offers to not just stand out, but sell too.

Tune in to learn:

  • Why your branding might be breaking trust without you even knowing it -  and it has nothing to do with your logo.
  • The one question Aiza says every coach should ask before touching their branding
  • Why your ideal clients might be walking right past you 
  • How much of you should actually be in your brand -  and a simple way of thinking about it that makes it so much easier.
  • Why having a signature offer means you might want to think about your branding very differently - and how it could change the way people recognise it.

Check out the blog post that accompanies this episode.

Laura’s links:


Aiza’s Links:

If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…

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Episode Artwork Ep 216: Why Your Offer Needs a Brand with Aiza Cheung 26:20 Episode Artwork Ep 215: The Truth About the Coaching Industry in 2026 23:02 Episode Artwork Ep 214: My Client Attraction Framework 26:18 Episode Artwork Ep 213: Do You Need a Signature Coaching Package? 13:35 Episode Artwork Ep 212: How to Make One-to-One Coaching More Sustainable 17:09 Episode Artwork Ep 211: Activism, Creativity and Embracing Long Form Content with Renata McElvany 25:45 Episode Artwork Ep 210: Creating More Structure in Your Coaching Business 21:17 Episode Artwork Ep 209: Simple Audio Summits with Michelle Ponvert 32:46 Episode Artwork Ep 208: Balancing Life and Running a Coaching Business 24:21 Episode Artwork Ep 207: Let’s De-Influence Your Coaching Business 17:50 Episode Artwork Ep 206: Three Energy & Mindset Upgrades for more Income, Clients and Sales 22:31 Episode Artwork Ep 205: Why Your Coaching Business Isn’t Working 17:46 Episode Artwork Ep 204: Exactly How I’d Get Coaching Clients in 2026 29:19 Episode Artwork Ep 203: Behind the Scenes of my Coaching Business: 2025 Review & 2026 Plans (Income, Lessons Learned, What’s Next) 30:12 Episode Artwork Ep 202: Creating Content that Connects for more Clients in 2026 14:59 Episode Artwork Ep 201: Your 2026 Coaching Business Plan - Guided Workshop 30:42 Episode Artwork Ep 200: How to feel more confident with sales as a coach in 2026 17:41 Episode Artwork Ep 199: Messaging Hacks for Coaches who want more clients in 2026 15:50 Episode Artwork Ep 198: How to scale a personal, heart-led coaching business 17:38 Episode Artwork Ep 197: What to do when your coaching isn’t selling 11:14 Episode Artwork Ep 196: How Much Time Should I Spend on Marketing vs. Coaching? 13:18 Episode Artwork Ep 195: How do I make consistent income in my coaching business? (and stop the feast-or-famine cycle) 17:53 Episode Artwork Ep 194: Micro Actions to help you and your coaching business thrive through the rest of 2025 20:02 Episode Artwork Ep 193: How to Get More Coaching Clients to Say "Yes" 9:39 Episode Artwork Ep 192: Do you have to coach one-to-one to have a successful coaching business? 11:38