Ep. 2 - The #1 Thing That Will Kill Your Startup (And How To Fix It)

Succumbing to "built it and they will come" mentality is poisonous for your business (Charlie learned that the hard way and will share how and why!), but it is such a common trap for entrepreneurs. In this episode, David and Charlie talk about extremely practical ways to get out of this mentality and instead build a selling mentality that can help your startup grow from day one. You'll learn: 

- How to not be so product-focused that you forget to prioritize sales
- How to prioritize your to-do list that puts sales first
- Why the way marketing is taught in college is wrong
- Why your existing customer base is the most valuable thing you own (and how to leverage it)
- How your existing customer base can be your best sales person
- How the MVP approach can save your business

Charlie even says "if there is one episode I wish I could go back and show my younger self, it's this one right here." We hope it helps you grow your business! 

As always, reach out at podcast@bossclub.com with your questions or success stories to be featured on the podcast. 

Learn more about our entrepreneurship courses at www.bossclub.com.