Succumbing to "built it and they will come" mentality is poisonous for your business (Charlie learned that the hard way and will share how and why!), but it is such a common trap for entrepreneurs. In this episode, David and Charlie talk about extremely practical ways to get out of this mentality and instead build a selling mentality that can help your startup grow from day one. You'll learn:
- How to not be so product-focused that you forget to prioritize sales
- How to prioritize your to-do list that puts sales first
- Why the way marketing is taught in college is wrong
- Why your existing customer base is the most valuable thing you own (and how to leverage it)
- How your existing customer base can be your best sales person
- How the MVP approach can save your business
Charlie even says "if there is one episode I wish I could go back and show my younger self, it's this one right here." We hope it helps you grow your business!
As always, reach out at podcast@bossclub.com with your questions or success stories to be featured on the podcast.
Learn more about our entrepreneurship courses at www.bossclub.com.