memoQ talks
On memoQ talks we talk with localization industry leaders about best practices and important lessons learned related to all areas of localization including leadership, technology, security, data protection, vendor management, operations, quality assurance, business development, sales, marketing, human resources and more! Join us as we talk to and learn from our colleagues and peers in the localization industry.
memoQ talks
Thriving as a Boutique LSP, Expanding the Operations, and Cultural Differences between Spain and the Nordics
Tina just returned from her trip to Denmark where she set up Comunica's branch for the Nordics. We discuss the various aspects involved in running and growing her boutique agency business, what makes an agency 'boutique', how the team is structured, what the cooperation with freelancers is like and what matters the most, as well as some cultural differences between the two very different places like the cold European north and the vibrant, sunny south of Spain.
www.comunica.dk
https://comunicatranslations.com/
https://skrapling.com/
00:01:19 - Expanding Comunica's physical presence in the Nordics
00:06:30 - The first steps in opening the new branch
00:08:04 - The very beginnings of Comunica
00:11:51 - What differentiates a boutique agency from a big one
00:13:45 - The structure of the core team
00:15:05 - The team of translators
00:17:04 - Cultural adaptation
00:21:17 - Do you feel more Spanish or Danish?
00:22:46 - Tech talk
00:26:22 - Skrapling
00:28:05 - Terminology creation
00:28:47 - How do you choose your clients?
00:31:11 - External translators
00:32:20 - What are the qualities that make a translator the company's favorite?
00:37:05 - Final thoughts