memoQ talks

The Art & Science of Selling with Robin Ayoub, GM & VP of Sales Canada for Lionbridge

August 15, 2023 Mark Shriner & Cedomir Pusica
memoQ talks
The Art & Science of Selling with Robin Ayoub, GM & VP of Sales Canada for Lionbridge
Show Notes Chapter Markers

Robin Ayoub of Lionbridge and Mark Shriner of memoQ discuss  best practices related to sales and talk about some of the lessons learned from their experience selling and leading sales teams.  

Topics include: 
The importance of having a sales process.
The complexity of sales.
Building rapport.
Connecting logic & emotion
Product knowledge & belief
Dealing with rejection
Hunting & Farming
How to use LinkedIn
The importance of continual learning

Robin on LinkedIn
https://www.linkedin.com/in/robinayoub/




Introductions
Stereotypes of Sales
The Importance of Having a Process
The Complexity of Sales
Building Rapport
Connecting Logic & Emotion
Building Trust
Product Knowledge & Belief
Hunting & Farming
Dealing with Rejection
The Importance of Continual Learning
The Role of LinkedIn
Prospecting Tools & Automation for Lead Generation
The Role of Marketing in Sales