Jay Jaehoon Choi is a Localization Engineer at NCSOFT, one of the world's largest game publishers. In this episode, Jay talks about game localization workflows and explains some of the differences in localization in Korea vs. the rest of the world. He also touches on how Korean game publishers view international markets, the challenges in recruiting localization talent in Korea, and how companies in Korea are starting to adopt AI-related tools for localization workflows. Lastly, Jay gives examples of how NCSOFT handles communication and geopolitical hot topics in their game platforms.
NCSOFT (U.S)
https://us.ncsoft.com/
G-Star
https://www.gstar.or.kr/eng