memoQ talks
On memoQ talks we talk with localization industry leaders about best practices and important lessons learned related to all areas of localization including leadership, technology, security, data protection, vendor management, operations, quality assurance, business development, sales, marketing, human resources and more! Join us as we talk to and learn from our colleagues and peers in the localization industry.
memoQ talks
Localization of Marketing Content with Shaheen Samavati CEO of VeraContent
In this episode of memoQ Talks, we sit down with Shaheen Samavati, founder and CEO of VeraContent, a multilingual content marketing agency specializing in marketing localization. Shaheen shares how her team crafts editorial-style content for blogs and social media, with a particular focus on the rising demand for social media translation projects.
Shaheen emphasizes the importance of adopting a focused, market-specific approach and highlights the advantages of a centralized service for managing global social media strategies. She discusses how VeraContent aligns content creation with clients' broader marketing goals, tackles the challenges of multilingual SEO with tailored keyword research, and balances high-quality content production with consistent posting schedules.
The conversation also delves into Shaheen’s expertise in localizing content for platforms like TikTok—both for B2C audiences and the growing potential of B2B applications. She shares tips for repurposing content effectively, such as turning podcast clips into engaging short-form videos, and reflects on the role of AI tools in the content creation process.
Join us for a comprehensive exploration of multilingual content marketing strategies, challenges, and best practices. Whether you're a marketer or a localization enthusiast, this episode is packed with actionable insights!
VeraContent
https://veracontent.com/