memoQ talks
On memoQ talks we talk with localization industry leaders about best practices and important lessons learned related to all areas of localization including leadership, technology, security, data protection, vendor management, operations, quality assurance, business development, sales, marketing, human resources and more! Join us as we talk to and learn from our colleagues and peers in the localization industry.
memoQ talks
Helping Companies to Grow and Scale, with Paul Barlow
This episode of memoQ talks features a conversation between host Mark Shriner and industry veteran Paul Barlow. Paul shares his extensive background in the localization industry, starting in Dublin in the early days of the field and transitioning to the LSP side in the late 1990s. He discusses his experience helping small and medium-sized LSPs scale their operations and sales, emphasizing the importance of challenging legacy processes and having a clear growth strategy.
The discussion delves into the unique challenges faced by smaller LSPs compared to their larger counterparts. Paul provides examples of LSPs that successfully repositioned themselves by focusing on their top clients, automating lower-value work, and having difficult but necessary pricing conversations. The conversation also covers the role of sales processes, CRM systems, and the emerging applications of AI in localization, such as automated transcription and project management tools.
Throughout the discussion, Paul and Mark share insights on building authentic relationships, attending industry events, and leveraging social selling. Paul also shares his upcoming plans, including potential speaking engagements and consulting work with various LSPs and organizations. The podcast provides valuable perspectives for localization professionals, particularly those at small and medium-sized LSPs, on driving growth and navigating the evolving industry landscape.
Acorn West Growth Strategies
https://awgs.ai/