memoQ talks
On memoQ talks we talk with localization industry leaders about best practices and important lessons learned related to all areas of localization including leadership, technology, security, data protection, vendor management, operations, quality assurance, business development, sales, marketing, human resources and more! Join us as we talk to and learn from our colleagues and peers in the localization industry.
memoQ talks
Leonid Glazychev, Founder and CEO of Logrus IT on Using Custom Metrics to Improve Localization Project Outcomes
In this episode of MemoQ Talks, host Mark Shriner sits down with Leonid Glazychev, Founder and CEO of Logrus IT.
The conversation delves deep into the critical topic of metrics in localization projects, with Glazychev challenging traditional approaches and advocating for customized, multi-dimensional evaluation methods. He emphasizes that there's no universal metric for success, and instead, companies should focus on understanding their specific needs, target audience, and the nuanced aspects of content quality such as accuracy, readability, and comprehensibility. The discussion explores how human evaluation plays a crucial role in assessing translation quality, particularly for complex content like game localization or technical documentation.
Throughout the podcast, Glazychev and Shriner explore broader themes of continuous learning, technological adaptation, and the importance of curiosity in professional development. They discuss personal strategies for staying informed, the evolving landscape of technology, and touch on emerging areas like AI's impact on localization. The conversation is rich with insights, ranging from practical advice on selecting technology and measuring project success to philosophical reflections on maintaining intellectual curiosity and adaptability in a rapidly changing professional landscape.
Logrus IT
https://www.logrusit.com/en