memoQ talks
On memoQ talks we talk with localization industry leaders about best practices and important lessons learned related to all areas of localization including leadership, technology, security, data protection, vendor management, operations, quality assurance, business development, sales, marketing, human resources and more! Join us as we talk to and learn from our colleagues and peers in the localization industry.
memoQ talks
Marketing Evolved: Strategies, Partnerships, and Growth with Juliana Pereira
In this episode of MemoQ Talks, host Mark Shriner sits down with Juliana Pereira, a dynamic marketing professional with tons of experience in the world of digital marketing. From her unconventional beginnings in art history and international relations to becoming a seasoned marketing strategist in the localization and tech industries, Juliana brings a unique perspective to the conversation about modern marketing strategies.
Having worked with companies like Smartling and Flow Commerce, Juliana has navigated the complex landscape of B2B SaaS and localization technology, developing insights into how marketing and sales can work more effectively together. Her experience spans multiple industries, giving her a broad and nuanced understanding of marketing trends and challenges.
Throughout this episode, listeners will gain valuable insights into the evolving world of marketing, from the shift away from traditional inbound strategies to the importance of partnerships, referrals, and integrated marketing approaches. Juliana shares her expertise on everything from account-based marketing to the role of emerging technologies, offering practical advice for businesses looking to refine their marketing strategies in an increasingly competitive digital landscape.