52. Series 2 | Ep 15 How Oren Greenberg Used Strategic Growth Marketing to Help Drive a 10x Increase in Kite’s Revenue

In this week’s episode, Oren Greenberg tells us about how he took Kite on a growth journey, helping to build out the marketing function from scratch and scale the business with a 10x increase of revenue. 

He covers;

• Why Kite needed Oren's expertise
• The first steps he took to put the right foundation for growth in place
• How he decided which growth experiments to run
• The channels they used and why
• The metrics he was tracking 
• The tech stack he used 
• What results he achieved for Kite
• The key learnings 

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

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