53. Series 2 | Ep 16 A B2B Tech Marketer’s Guide to Finding Your Career Path in 2022, with Mark Larwood, Head of Strategic Customer Marketing & ABM at O2

With so many different roles, responsibilities, skills, trends, and technologies to navigate these days, it can be overwhelming trying to carve out your ideal career path.

In this week’s episode, Mark Larwood talks in detail about all the various options available to B2B Tech marketers today, to help you understand the best approach for you personally.

He covers;

• Can being a specialist B2B marketer harm your career in the long term?
• What skills do B2B marketers need to master today to be successful?
• How marketers can take charge of their careers and up-skill themselves 
• Tips to select the right B2B Tech Startup to work at and how to set yourself up for success
• Challenges when switching to work in B2B marketing from a Startup to a Corporate
• Should you apply to jobs if you can't do everything the job descriptions asks for?
• As a hiring manager, what Mark looks for in a candidates CV
• What B2B marketers need to demonstrate and talk about in an interview to get to the next stage

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.