Market Mentors

36. Series 1 | Ep 36 - Should events be a lever to growth? Find out why and what ROI to expect with Jane Culcheth Beard

February 06, 2020 Fiona Jensen Season 1 Episode 36
Market Mentors
36. Series 1 | Ep 36 - Should events be a lever to growth? Find out why and what ROI to expect with Jane Culcheth Beard
Show Notes

Who better to speak to about B2B events, than Jane Culcheth Beard. After over 10 years in events marketing roles at HP, Jane talks us through why events has to be included in your B2B marketing plan to maximise your success. We also talk about;

  • What ROI to expect from B2B events
  • How to decide what sort of event to do 
  • Ideas for Startups with smaller audiences 
  • Where it can all go wrong and how to avoid that
  • How to develop your career in B2B events

Market Mentors is brought to you by Fiona Jensen, Director at Market Recruitment - a recruitment agency that's obsessed with connecting ambitious B2B Tech companies in London with ROI focussed marketers to ignite growth and happiness.