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SaugaTalks | Technology Insights & Expert Talks
🎙 Welcome to SaugaTalks – where technology meets insights! We explore the latest tech trends shaping industries and driving innovation, from Artificial Intelligence and Machine Learning to Intelligent Automation and the Future of Work.
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SaugaTalks | Technology Insights & Expert Talks
The Old GTM Playbook is Officially Dead: What Forward-Thinking Founders Are Building
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The traditional B2B GTM playbook is changing. But what should founders build instead?
In this episode of SaugaTalks, Irene sits down with Santiago Faus, founder of MaribouPartners, to explore how AI, buyer behavior, and content-driven trust are reshaping modern go-to-market strategies.
Instead of relying solely on cold outreach and large SDR teams, today's fastest-growing companies are combining AI-powered signals, outbound automation, and authentic personal branding to create more effective growth engines.
In this conversation, you'll learn:
🚀 Why the traditional GTM model is no longer enough for many B2B companies
🤖 How AI is transforming prospecting, lead qualification, and outbound sales
📈 Why signal-based selling is replacing spray-and-pray outreach
💡 The role of LinkedIn content in building trust before the first sales conversation
🎯 How founders can balance automation with genuine human relationships
⚠️ Common GTM mistakes that damage deliverability, brand credibility, and growth
🛠️ Practical AI tools and GTM tech stack recommendations for modern founders
Whether you're a founder, CEO, sales leader, marketer, or entrepreneur, this episode offers practical frameworks you can apply immediately to build a smarter, more scalable go-to-market strategy.
Timecodes:
00:00 Introduction
01:02 Why the Traditional GTM Playbook Is Changing
03:48 From Cold Outreach to Buyer Intent
06:52 How AI Is Transforming Go-to-Market
10:08 Signal-Based Selling vs. Volume Outreach
13:35 Real-World GTM Success Story
16:22 When the Old Playbook Still Works
18:58 Building Trust with LinkedIn Content
22:04 Where B2B Founders Should Start
25:18 Biggest GTM Mistakes to Avoid
28:05 AI Tools & Modern GTM Tech Stack
31:05 Human Relationships in the Age of AI
33:00 Final Advice for Founders
If you enjoyed this conversation, please:
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#GoToMarket #B2BSales #ArtificialIntelligence #SalesStrategy #LinkedIn #Founder #Startup #RevenueGrowth #Marketing #BusinessGrowth #SaaS #Entrepreneurship #saugatalks
🚀 Welcome to SaugaTalks — Where AI Meets the Future of Business! I’m Irene, Founder & Host of SaugaTalks, bringing you unfiltered conversations with the brightest minds in AI, technology, and digital transformation. In every episode, we break down the trends shaping industries, explore game-changing innovations, and share practical insights you can use today.
🔹 Let’s Connect
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X (Twitter) → https://twitter.com/lyakovet
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📌 About SaugaTalks: SaugaTalks is your go-to channel for fresh perspectives on AI, automation, cybersecurity, and digital transformation. Whether you’re a business leader, innovator, or tech enthusiast, you’ll find actionable takeaways in every conversation.
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