According to the Federal Highway Administration, there were over 96,000 crashes in work zones in the US in 2015. Despite work zone safety being a high priority, drivers and workers are still killed and injured at an astonishingly high rate. Technology can play a role in improving work zone safety by informing drivers of hazards ahead and directing them on what to do as they approach the work zone. GEWI is working with HERE and iCONE to show how an off-the-shelf solution can save lives by providing in-vehicle alerts on real-time work zone conditions. Jim O'Neill, the CEO of GEWI North America, talked with Transportation Radio about GEWI is already doing in Germany and what the three companies will be demonstrating at the ITS America conference in Detroit.