What's Working Now
Look, I know you’ve achieved unheard of levels of success as an entrepreneur. So the real question is, while the world is RADICALLY shifting, how do we not get caught in the chaos but instead access our untapped capacity? (you know what I’m talking about ;)I’m Katie Richardson, Business Coach to Superstar Entrepreneur and host of What’s Working Now. I’m here to show you how to UNLOCK and MAGNIFY your Untapped Potential. So that we can create the dream, live with purpose, and do what we are born to do. On this podcast, we are asking a different set of questions.
What's Working Now
62. The Recession-Proof Business Strategy: How to Use a Bestselling Book to Generate Leads
After weathering the Great Recession, guest Rob Kosberg wrote a book that helped him launch a new business in the midst of economic turmoil. By founding Best Seller Publishing, Rob helps entrepreneurs write, launch, and profit from their own best-selling book. Today, he shares his experience in overcoming adversity and growing a successful business from the ground up and is ready to talk to you and host Katie Richardson about lead generation on this episode of What’s Working Now.
3 Key Takeaways
- How Rob Kosberg's book helped him generate leads and grow his business during the last recession.
- It is so important to use your book as a lead generation tool. Focus on selling your business product, not on selling copies of your book.
- Rob provides several specific ways you can use your book for lead generation, including sending it to past and current clients.
Resources
Publish, Promote, Profit by Rob Kosberg
Atomic Habits by James Clear
Rob’s website: publishpromoteprofit.com
About Rob Kosberg
Rob is a Wall Street Journal and USA Today bestselling author, and the founder of Best Seller Publishing. Rob’s Publish. Promote. Profit.™ book and system have been used by tens of thousands of authors in dozens of countries. Simply put, Rob helps entrepreneurs become the go-to authority in their market by writing, launching and profiting with a best selling book.
He has been featured on ABC, NBC, CBS, Fox, Forbes and Entrepreneur magazine as well as hundreds of other shows, podcasts, magazines and articles.
Show Notes
[00:00:02] - Rob Kosberg is a Wall Street Journal on USA Today, a best selling author, and the founder of Best Seller Publishing. His book, Publish. Promote. Profit. and associated system has been used by tens of thousands of authors in dozens of countries.
[00:07:39] - Rob’s business was crashing when he was trying to be an expert in real estate, and he wrote a big check to a ghostwriter to write a book. Katie shares the story of when her husband convinced her that she didn't fail but found a blueprint for success..
[00:9:00] - Katie and Rob talk lead generation.
[00:11:28] - Facebook ads are not the best way to get attention for your book. Instead, give out your book to current and past clients. Give current clients two extra copies and use your book as a value add to others in the industry.
[00:15:08] - Rob reframes the idea of being a writer. Share your expertise instead.
[00:19:11] - The main focus of the book is the core topic and subject, not the main message, because that's the place where people get stuck. In most cases, clients come to you with a singular issue that they want to deal with. Break down your ideal client and write to solve their primary issues.
[00:25:19] - Rob shares stories of how simply getting a book into the public brought success to industry leading business people in the industry today. He also provides a few smaller examples of the impact of releasing a book.
[00:44:11] - Rob answers questions from WWN’s rapid fire round.