What's Working Now

71. From Penniless Kid to Making Million-Dollar Ideas: The Art of “Go for Stupid”

December 06, 2022 Katie Richardson
What's Working Now
71. From Penniless Kid to Making Million-Dollar Ideas: The Art of “Go for Stupid”
Show Notes Transcript

Gain a wealth of insights from Entrepreneur-named “Real Life Wizard of Oz,” Steve Sims. This entrepreneur, best-selling author, sought-after coach, and top-rated speaker is renowned for creating extraordinary experiences for billionaires. Today on What’s Working Now, Steve fills the episode with truths about embracing your childlike curiosity and eliminating the word “impossible” from your vocabulary. 

3 Key Takeaways

  • Replacing the word “impossible” with “stupid” will stop you from making excuses and will unlock childlike creativity. 
  • Put yourself in the great rooms with people who make things happen, not those who rest on their laurels. 
  • Take consistent, positive steps towards your goals, no matter how small. This creates momentum and ensures that you stay on track and make progress towards your dreams.


Read Go for Stupid by Steve Sims: goforstupid.com

Website: stevedsims.com







About Steve Sims

Entrepreneur Magazine labeled Steve as “The Real Life Wizard of Oz” because he has developed a reputation for making the “impossible” possible. He founded the first high-end luxury concierge, through which he has arranged things like private dinners at the feet of Michelangelo’s “David” while being serenaded by Andrea Bocelli.

Steve published a best-selling book, Bluefishing, documenting how he has built a business on social currency. Steve has spoken for Harvard, the Pentagon, ​and Fortune 500 companies–all coming from a young lad that was only qualified to lay bricks at a construction site. He has spent 20+ years falling on his face to learn the lessons that you can implement into YOUR career ambitions.

Show Notes

[00:01:00] - Katie asks guest Steve Sims to explain how he views the world. He explains what his job really was. He wanted to be in a room with people who actually get stuff done. 

[00:7:00] - Steve explains his philosophy: “Go for Stupid.” Using the word impossible will continue to give you an excuse not to progress. Instead, ask, “How can we make this stupid?” and it will release the creativity and curiosity of your inner child. 

[00:12:20] - What are some of the first things you can do to open yourself up to the stupid idea? Get out of your own way and put yourself at the right table. Elevate your surroundings with digital and in-person resources that will lead you toward your goals. 

[00:18:20] - Define what success is by what’s going to make you happy, then STICK to it! Steve explains something that no one is talking about right now that they should be talking about. 

[25:20] - Steve gives an example of Elon Musk’s Cybertruck and how he gained worldwide attention with a product that most people don’t want. We didn’t celebrate him for doing something “stupid.” Focus on what you can generate for other people. 

[00:00:31:37] - There are two conversations that you need to have to make the changes Steve talks about. You are your worst enemy. Steve shares an exercise that will set you up to stick to your goals for the next five years. Don't allow the devil to step up. 

[00:36:16] - Steve holds to his values. He relates some of his values, such as being truly himself. 

[00:39:31] - Steve answers the questions from the rapid fire round. 

[00:43:23] - Steve shares where you can follow him and access his new book.