134. How to Incentivize Your Team Without It Backfiring

Katie discusses the challenges CEOs face when incentivizing teams and offers three key principles. Firstly, it addresses the issue of CEOs projecting personal perspectives onto team members and advocates for aligning incentives with individual responsibilities. The second principle emphasizes embracing leadership responsibilities and encouraging open communication through regular check-ins and reviews. Lastly, the third principle advises tapping into existing desires of team members, and connecting company needs with individual interests for effective motivation. Overall, the podcast provides practical insights for avoiding common pitfalls in team incentivization and fostering a more motivated workforce.

Key Takeaways from this episode: 

• Align Incentives with Responsibilities
  • Recognize and address the tendency to project personal perspectives onto team members.
  • Align incentives with individual responsibilities to avoid frustration and enhance team performance.
• Embrace Leadership Responsibilities
  • Overcome the reluctance to be perceived as a "bad guy" by taking up the responsibility of leadership.
  • Foster open communication and set clear expectations through regular check-ins and reviews.
• Connect Company Needs with Existing Desires
  • Identify and leverage the existing desires of team members rather than trying to create motivation externally.
  • Establish a connection between company needs and individual desires, offering specific rewards tied to employees' interests.

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About Katie Richardson:

Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker.

Connect with Katie:

Website: https://katierichardson.com/

CASE STUDIES: https://now.katierichardson.com/casestudy

LinkedIn: https://www.linkedin.com/in/katie-richardson-creator

Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698

BuzzSprout: https://www.buzzsprout.com/1847280

Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr

Newsletter: https://now.katierichardson.com/newsletter