Coffee Company or Lifestyle Brand? Black Rifle Coffee Set for Vote on SPAC Deal with SBEA

Tom Davin, Co-CEO who joined in 2018, and Joe Reece, the executive chairman of the SilverBox Engaged (SBEA) SPAC joined Know Who Drives Return to discuss Black Rifle Coffee, the merger, and their vision for the company. 

Read the SBEA / Black Rifle Coffee report here.

Podcast Topics

• Intro + background on Tom Davin
• Veteran history and mission at Black Rifle
• Lifestyle brand and loyalty
• Business segments + subscription business
• Plans for Outposts (physical stores)
• Merchandise and the value of brand
• Intro to Joe and SilverBox Engaged (SBEA)
• Valuation, competition, and positioning
• NFTs or Metaverse?

Boardroom Alpha's SPAC Service
For ongoing tracking, analytics, and data on SPACs checkout Boardroom Alpha's SPAC Research and Data service.